Lake One

APRIL 18, 2023

As we move through another cycle of uncertainty post-pandemic, how can companies account for the Crisis of Disconnection and develop B2B marketing strategies to win in the midst of it? Create Community, Not Campaigns As marketers, we’re trained in campaign thinking. Create communities, not campaigns.

Marketing & Strategy 82

Marketing & Strategy Paid Search Agency Work Management Hubspot 82

Thinkers360

FEBRUARY 28, 2024

In some cases that has meant co-authoring a book with the CEO of the company that identifies how it is creating pioneering value. Since our members are all opt in they are ready and willing to work with your brand and you can avoid the noise and the “connect-and-pitch” strategy so common on platforms such as LinkedIn.

Enterprise Management 52

Enterprise Management Work Management Marketing Management B2B Thought Leadership 52

Exo B2B

OCTOBER 16, 2020

These experts/influencers take up a lot of space, not only in conversations, but also in the strategies of companies that are trying to take advantage of their audience and credibility. Or should we write about the experts who influence companies with their presence, their writings and now their virtual speeches and presence on the Internet?

Marketing AI 98

Marketing AI Advertising Agencies Lead Scoring Lead Ranking 98

ViewPoint

MARCH 6, 2014

Companies try to dutifully engage with customers and prospects on all the main social channels, plus as many of the secondary ones as possible. Social distribution of content and messages isn’t considered all that effective in providing business value to companies, according to a recent analysis by Forrester Research.

Paid Content 120

Paid Content Social Media Customer Surveys Paid Search Agency 120

Velocity Partners

JUNE 27, 2023

Now, with a recession looming, attracting (and keeping) the best people will dictate how turbulent the next few months will be: Forrester is calling 2023 a “talent-constrained recession”. Not surprisingly, more brands are realizing that, in the talent market, your company culture is your product. (In

Work Management 79

Work Management Demand Generation Agencies Communities Forrester 79

Lake One

JUNE 6, 2023

As we move through another cycle of uncertainty post-pandemic, how can companies account for the Crisis of Disconnection and develop B2B marketing strategies to win in the midst of it? Create Community, Not Campaigns As marketers, we’re trained in campaign thinking. Create communities, not campaigns.

Marketing & Strategy 52

Marketing & Strategy Paid Search Agency Work Management Hubspot 52

Salesforce Marketing Cloud

OCTOBER 12, 2021

A peek at LinkedIn now shows more than 2,000 open job listings for CROs, most of them posted in the last month. They see how all departments can drive revenue for the company; those departments can include sales, marketing, customer success, and finance. Asia corbett, head of revenue and community operations at revgenius.

Cross-Selling 98

Cross-Selling Organic Leads Forrester Forecasting 98

Heinz Marketing

MAY 16, 2022

Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning. If you’re watching this live on LinkedIn, we’re on LinkedIn and YouTube today, Alan, live. If you are participating live on LinkedIn right now, you have a chance to be part of the show.

Top of Funnel 93

Top of Funnel Lead Scoring Lead Ranking CMO 93

Convince & Convert

FEBRUARY 5, 2018

The data clearly shows that people trust “employees of a company,” “consumer opinions,” and “colleagues and friends” when seeking information about a product or a brand. Do a quick search on Twitter or LinkedIn for topics like Hadoop, DevOps, or SecOps. Technologists are active on social media. It’s a fact.

Social Media 145

Social Media Social Marketing Marketing & Strategy Peer-to-peer 145

Vidyard

MARCH 13, 2018

. “Video resonates with your customers and personalized video gives your brand a human touch at scale,” writes Nick Barber, Analyst at Forrester Research, in a recent blog post. Maintaining relationships and brand affinity with this community can be critical to the success of fundraising programs. It was a huge hit.”

Video Marketing 65

Video Marketing Personalization Work Management Marketing Management 65

Top Rank Marketing

AUGUST 30, 2023

” Alennah Curran Lee Eagle has taken a new position as Senior Account Executive, Strategic Accounts, at LinkedIn*. But activating tribes of employees, customers, or ‘micro-influencers’ to drive awareness about your company can be a challenge.” My favorite part about onboarding at a new company?

Enterprise Management 98

Enterprise Management B2B Marketing Work Management Marketing Management 98

Exo B2B

MARCH 8, 2018

People talk about them and companies are ready to pay the big price to benefit from their audience and their credibility, and get their help in building a strategy. Regular presence on a multitude of social platforms (Facebook, Twitter, LinkedIn, YouTube, Instagram, Pinterest, SnapChat, Google +, Quora, etc.). Website/blog: [link].

Advertising Agencies 105

Advertising Agencies B2B Thought Leadership Blogger Marketing & Strategy 105

Martech

MAY 10, 2022

The company, a financial planning and analysis platform had just begun a rebranding effort that included a name change. “It Last year, Forrester reported that about 90% of 650 tech buyers surveyed want vendors to provide content that’s relevant at every stage of the buying journey. A different kind of B2B buyer.

Buying Cycle 89

Buying Cycle Intent Ideal Customer Profiles Planning 89

Exo B2B

APRIL 11, 2019

These influencers are taking up a lot of space, not only in conversations but also in company strategies that badly want exclusive access or seek to take advantage of their public and their credibility. Fast Company, Forbes, Entrepreneur.com and TechCrunch. With great enthusiasm, we’ve scouted blogs on B2C and B2B marketing sites.

Marketing AI 112

Marketing AI Advertising Agencies CMO Paid Search Agency 112

Convince & Convert

MARCH 8, 2012

This episode features Jonathan Wichmann the head of social media for Maersk Line , the world’s largest container shipping company. Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft and Jim Kukral at DigitalBookLaunch. I’m B-to-B.

Paid Search Agency 120

Paid Search Agency Companies Work Management Facebook 120

Salesforce Marketing Cloud

FEBRUARY 14, 2022

This was especially jarring for the typically extroverted sales community, where in-person, face-to-face reactions are a key component of many reps’ sales tactics. A Forrester survey found lack of confidence in a company’s product or service was the top reason sales executives decided to leave for a new opportunity.

Work Management 98

Work Management Customer Surveys Training Forrester 98

Brandpoint

JUNE 18, 2020

That percentage shot to 66% for consumer-focused companies alone. Procedures and messaging that are spot-on for today could be completely out of date during the next phase of the “new normal,” due to government regulations, changes in consumer habits or preferences or differences in the way your company is conducting business.

Work Management 118

Work Management Marketing Management Service Planning 118

Vidyard

MARCH 13, 2018

. “Video resonates with your customers and personalized video gives your brand a human touch at scale,” writes Nick Barber, Analyst at Forrester Research, in a recent blog post. Maintaining relationships and brand affinity with this community can be critical to the success of fundraising programs. It was a huge hit.”

Video Marketing 61

Video Marketing Personalization Work Management Marketing Management 61

markempa

NOVEMBER 29, 2016

I’ve known Jill for years, and she’s made a huge impact in the marketing automation community. Now, for the past three-plus years, I have been helping big and small companies think about social as a channel, and how do they embed social into their selling. Not “you, your company, your business objectives.”

Marketing AI 0

Marketing AI Linkedin Marketing Automation Services B2B Sales 0

Conductor

JUNE 11, 2020

If you go to your Linkedin feed these days, you can’t avoid seeing “badges of honor.” People are taking the time to salute and admire the company, that by no fault of their own, just furloughed or let them go. Their time at one company might be ending, but they are looking forward to their next adventure. Careers are long.

Resources 59

Resources SEO SERP Forrester 59

Vidyard

NOVEMBER 6, 2018

Runners-Up: Forrester, LeadIQ Honorable Mentions: KPA, Pipefy Combining personalized videos with experiential account-based marketing (ABM) campaigns—like the Sherlock Holmes themed video and campaign below! These videos build familiarity and trust among our community of customers, prospects, and those simply interested in learning.

Video Marketing 117

Video Marketing Sales Cycle Work Management Marketing Proposals 117

seo.co

JANUARY 10, 2022

According to Forrester , in 2021, the customer service interactions via digital avenues are projected to increase by 40%. Forrester also anticipates that, on average, the digital brand channels numbers will surge from 8 to 11. As per MarketingCharts , social media accounted for up to 13% of the advertising budgets for 2020.

Marketing AI 98

Marketing AI Trends Work Management Marketing Management 98

markempa

DECEMBER 12, 2016

My methodology was compiling the aggregate social shares across Twitter, LinkedIn, Facebook, and Google+. For the majority of B2B companies with complex sales, marketing-generated leads rarely account for 50% of revenue and often it’s often much less. Additionally, IBM is gearing up to become the world’s largest design company.

Account Based Marketing 84

Account Based Marketing Marketing Qualified Leads Lead Scoring Lead Ranking 84

SmartBug Media

NOVEMBER 11, 2019

You can run paid social ads on Facebook, Twitter, LinkedIn, Instagram, and even Pinterest. Local SEO will allow your business to tap into the surrounding community and help users find you when you’re needed most. The first challenge is figuring out which tool is right for your business.

Sales Management 94

Sales Management Lead Scoring Lead Ranking Sales Qualified Leads 94

The Effective Marketer

MAY 3, 2011

Companies need to be able to track and measure customer interactions from a reliable source and that has driven a lot of the recent interest in Marketing Automation and Customer Intelligence technologies. Marketers as Technologists According to Forrester’s research, data driven marketers are divided about technology investments.

Work Management 100

Work Management Marketing Management Planning Marketing Automation Services 100

Marketing Insider Group

JANUARY 24, 2013

Top B2B Marketing Influencers – Companies. These company Twitter accounts provide updates on some of the latest B2B marketing strategies and tools and can add some B2B Marketing knowledge into your Twitterstream. A curated production process + a fully-vetted community of creative pros = outstanding and affordable video content.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

DemandBase

JULY 16, 2020

Phrases like “hyper-personalization” and “personalization at scale” are tossed around frequently in the sales community, but what does it mean and how do you do it? Pillars of a successful one-to-few strategy include the use of intent data, 10-K SEC filings and company news, and video. 10-K SEC Filing and Company News.

Outreach 86

Outreach Enterprise Management DemandBase Buy 86

Sprout Social

JANUARY 9, 2017

Managing these communities takes knowledge and a fair share of hunches. Jump to LinkedIn. In fact, data from Forrester discovered Instagram has the highest per-follower interaction rate (2.2%) compared to any other social network (second-highest being Facebook at 0.22%). Best Time to Post on LinkedIn. Jump to Twitter.

Social Media 112

Social Media Media Best Practices Viral Marketing 112

SpotMe Blog

JUNE 30, 2023

Follow these proven strategies to spread the word, re-engage your community, and exceed your event attendance goals. Subpar speaker lineup : Recruit influential and knowledgeable speakers that will draw interest from your community. Victory is still within your grasp if you act now. The steps to get there are simpler than you think.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Network Marketing Work Management 52

Adobe Experience Cloud Blog

MARCH 13, 2017

Author: Ellen Gomes If you’re like me, you follow a set of marketing influencers on Twitter, LinkedIn, and SnapChat, and almost religiously read their blogs for new ideas, fresh perspectives, and interesting content. How are you doing that today, and do you have a plan to connect, personally, with your audience in the future?

Sales Management 126

Sales Management Account Based Marketing Planning ABM 126

Vidyard

MARCH 9, 2017

KITCHENER, Ontario – March 9, 2017 – Vidyard, the leading video platform for business , today announces the latest addition to their growing integration community: SalesLoft, the platform for modern day sales engagement. Media Contact: Sandy Pell, Sr.

Video Marketing 50

Video Marketing Enterprise Management Personalization Effectiveness 50

Vidyard

NOVEMBER 6, 2018

Runners-Up: Forrester, LeadIQ Honorable Mentions: KPA, Pipefy Combining personalized videos with experiential account-based marketing (ABM) campaigns—like the Sherlock Holmes themed video and campaign below! These videos build familiarity and trust among our community of customers, prospects, and those simply interested in learning.

Video Marketing 65

Video Marketing Sales Cycle Work Management Marketing Proposals 65

Kapost

JUNE 24, 2016

Over the past few years—thanks to the rise of the smartphone and increasingly faster internet connections—a handful of smart, forward-thinking companies have embraced this engaging genre of content to leverage its potential. Now it’s time for more companies to follow suit. Why Video Rules the Content Marketing Roost. million words.

Video Marketing 87

Video Marketing Marketing Strategy Marketing & Strategy Content Marketing 87

6sense

DECEMBER 8, 2021

And as Forrester pointed out, the switch to virtual events netted “broader reach, better attendee data acquisition, and extension of value beyond the physical date.” So why do attendees spend endless hours suffering through second-rate content that often serves as an infomercial for the presenter’s company? Right to ROI.

Ideal Customer Profiles 62

Ideal Customer Profiles Lead Ranking Personalization Lead Scoring 62

seo.co

FEBRUARY 16, 2021

According to Forrester , in 2021, the customer service interactions via digital avenues are projected to increase by 40%. This makes it practically indispensable for companies to incorporate digital marketing in their marketing strategies. Come up with uplifting and relatable content. Meet their customer requirements.

Marketing AI 116

Marketing AI Trends Work Management Marketing Management 116

SnapApp

NOVEMBER 1, 2016

With thousands of different threads and forums, you can target different niches based on subject matter, location, and community type. StumbleUpon , a discovery engine which serves up random, interest-based content, also allows companies to advertise – meaning their sites are promoted within the mix of content users can discover.

Paid Content 48

Paid Content Marketing Budget Advertising Channels Practices 48

Vidyard

NOVEMBER 6, 2018

Runners-Up: Forrester, LeadIQ. Ellie Twigger at Forrester is boosting attendance at events and booking more meetings for their account team with authentic one-to-one video messages. Honorable Mention: Bizible (a Marketo company), TimeTrade. Winner: Punch! Honorable Mentions: KPA, Pipefy. The Video Selling Attractor: Listen360.

Video Marketing 51

Video Marketing Sales Cycle Work Management Marketing Proposals 51