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The Biggest Questions to Ask a B2B Lead Gen Company

Inbox Insight

Without vetting potential vendors, there’s a tangible risk of allocating budget towards low-quality leads, affecting your sales funnel. This risk highlights the critical value of lead gen in not only sustaining but accelerating your business growth through the acquisition of high-quality, sales-ready leads.

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What are the Worst and Best Times for Cold Calling?

Televerde

While persistence and perseverance are an excellent formula for them to follow, calling prospects all day long can lead to burnout. What they need is to approach cold calling more efficiently. Fortunately, there is a proven approach to make cold calling successful. Best Times for Cold Calling.

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How to Create a Lead Generation Strategy for SMBs

Zoominfo

And what are one of the most difficult methods of lead generation? Cold calling — or really any form of cold outreach. But that doesn’t mean cold outreach isn’t worth looking into. Find out more about cold outreach for lead gen — 9 Cold Calling Tips to Generate More Leads.

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AI and Machine Learning Can Fast Track B2B Lead Gen and Sales Productivity

Martech Advisor

AI-driven insights are arriving in a post-cold-call world, one in which B2B marketers must be informed about each customer’s challenges and needs if they’re going to have much success in B2B sales. Learn More: Improved Sales Forecasting Through AI and ML. Artificial Intelligence-Driven Insights.

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The Lead Generation Strategy Guide

Zoominfo

What is lead generation, and why is it a source of contention for sales and marketing teams? What does a “good lead” look like anyway? Get answers to these questions about lead gen — and so much more! What is Lead Generation? While the B2B landscape may always be changing, lead generation will always be important.

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How Content Accelerates Lead Generation

Brandpoint

This post explains how you can turn your content into a lead-generating machine and see more meaningful results. Lead generation and the death of the cold call. A lead is someone who is likely to value, and eventually purchase, the products or services your company offers based on a set of predetermined characteristics.

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The Lead Generation Strategy Guide

Zoominfo

What is lead generation, and why is it a source of contention for sales and marketing teams? What does a “good lead” look like anyway? Get answers to these questions about lead gen — and so much more! What Is Lead Generation? While the B2B landscape may always be changing, lead generation will always be important.