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Cold Calling Guidelines for Practical and Actionable Prospecting

Zoominfo

Now comes the hard part — the cold call. Daily, sales reps (mostly SDRs) face the daunting task of turning cold calls into warm calls. Sales reps look to increase conversion rates by upping their cold call game. And If you haven’t tried out cold calling scripts yet, now’s the time.

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Cold Calling vs. Warm Calling: Is Cold Calling Dead?

Zoominfo

You don’t have to be in the B2B sales world to be familiar with the term “cold calling.” It’s a phrase that’s likely to elicit a negative response, whether you’re in the business world or an average citizen who has received one too many unsolicited calls. What is cold calling? Cold calling is ineffective 90.9%

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21 Important B2B Cold Calling Statistics

Zoominfo

Yet, cold calling is still a key component of B2B sales. In fact, 78% of decision-makers polled have taken an appointment or attended an event that came from a cold call ( source ). The Problem with B2B Cold Calling. 63% of salespeople say cold calling is what they dislike most about their jobs ( source ).

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Cold Calling Scripts: Your Gateway to an Engaged Prospect

Salesforce Marketing Cloud

Ask a sales pro if they want to do some cold calling, and you’ll likely get some form of, “Do I have to?” For many, the idea of calling a stranger out of the blue isn’t so appealing. But mastering the art of the cold call can spell sales success, and it doesn’t have to be painful.

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Cold Calling Tips and Tricks

In recent years, cold calling has become synonymous with rejection and failure. In fact, less than 2% of today’s cold calls actually result in meetings, and 63% of sales professionals say it’s what they dislike most about their jobs. The cold call still works. What’s the verdict?

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4 Ways to Improve your Cold Calling with Better Data

Zoominfo

The truth behind improving your cold calling (and cold emailing) is also a larger truth about sales in general — it’s not about volume, it’s about productivity. Here’s how you can work smarter by working with the right data to improve your cold calling. Your ideal customer profile. Absolutely.

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Cure for the Common Cold Call [Infographic]

Zoominfo

Even the most experienced sales reps don’t enjoy picking up the phone to call a complete stranger. Yet, cold calling is still an essential part of selling. In fact, 78% of decision-makers polled have taken an appointment or attended an event that came from a cold call ( source ). Design by: Nicole Messier.