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Three “Lies” That Plague B2B Businesses Today (Part One of Three)

ViewPoint

Cold calling is dead. Ruth Stevens, eMarketing Strategy , President. This week we will cover the group’s response to the first lie: Cold Callings is Dead. Next up, Dave Brock: “Well first, we have to agree on what a cold call is. Read more here: Is Cold Calling Dead?

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B2B Lead Generation Blog: Cold Calling Tips for the complex sale

markempa

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Thanks Peter.

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B2B Lead Generation Blog: Combine Your Cold Calling Efforts With Email Marketing

markempa

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

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PowerViews with Ruth Stevens: The Science (not the art) of Marketing

ViewPoint

Sifting through the information to siphon out the promising leads is less of an art than it is a science, said my latest guest on PowerViews, Ruth Stevens, who is an expert in customer acquisition and retention. We talked about this issue and about the sustainable relevance of direct mail and cold calling. Stay Tuned.

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Three “Lies” That Plague B2B Businesses Today (Part Three of Three)

ViewPoint

The Three “Lies” That Plague B2B Businesses Today Are: Cold calling is dead. Ruth Stevens, eMarketing Strategy , President. I hear marketers say this all of the time: “My job is to get leads to sales. It is their job to qualify, nurture and close those leads.” Well: Cold calling is not dead.

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Three “Lies” That Plague B2B Businesses Today (Part Two of Three)

ViewPoint

Cold calling is dead. Ruth Stevens, eMarketing Strategy , President. To learn more about the movement, to Stop Selling & Start Leading™, click here. In case you missed it, read part one of this series and see for yourself if cold-calling is dead. Marketing and sales are aligned. The earlier the better.

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B2B Lead Generation Blog: Personal lead generation tools

markempa

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! " by Jeanette Borzo.