article thumbnail

B2B Lead Generation Blog: Cold Calling Tips for the complex sale

markempa

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Peter Davidson at the BeConnected blog pointed me to Kevin Stirtzs post on cold calling. Thanks Peter. Thanks Peter.

article thumbnail

B2B Lead Generation Blog: Combine Your Cold Calling Efforts With Email Marketing

markempa

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. It has long been accepted that combining outbound calling with direct mail marketing dramatically increases results in B2B programs.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How Content Marketing Can Affect Your Personal Brand

Brandpoint

Noted keynote speaker and author of “Take the Cold Out of Cold Calling” Sam Richter takes this approach a step further. LinkedIn articles Writing articles for professional platforms such as LinkedIn showcases your expertise on industry-specific topics, helping you and your brand become a trusted resource in your field.

article thumbnail

Importance of Data Quality in Driving ROI via B2B Lead Generation

Binary Demand

Currently, the majority of businesses combine it with: Event marketing Pay-per-click advertising Cold calling Website optimization Social media promotion B2B email marketing Content marketing Successful lead generation depends on having accurate and current information about potential clients, which is only possible with B2B data quality.

article thumbnail

10 Lead Generation and Prospecting Tips for Salespeople

Markempa

In fact, they must generate their own sales leads and meet their revenue and targets with little marketing support. Call it prospecting, business development, or cold calling. First, let’s discuss how marketing supports sales. Here’s what I mean: Sales work to succeed despite it all.

article thumbnail

Importance of Data Quality in Driving ROI via B2B Lead Generation

Binary Demand

Currently, the majority of businesses combine it with: Event marketing Pay-per-click advertising Cold calling Website optimization Social media promotion B2B email marketing Content marketing Successful lead generation depends on having accurate and current information about potential clients, which is only possible with B2B data quality.

article thumbnail

6 Tips to Craft a Disruptive D2C Marketing Strategy in 2020

Martech Advisor

Over the last decade, D2C marketing strategies have gained fresh momentum, as brands have leveraged social media, viral content, and SEO for great results. Here are six brands that deployed disruptive methods to unlock the benefits of direct marketing to customers. Direct-to-consumer (D2C) marketing is the answer.