Zoominfo

FEBRUARY 27, 2018

Even the most experienced sales reps don’t enjoy picking up the phone to call a complete stranger. Yet, cold calling is still an essential part of selling. In fact, 78% of decision-makers polled have taken an appointment or attended an event that came from a cold call ( source ). Design by: Nicole Messier.

Cold Calling 160

Cold Calling Zoominfo B2B Sales Buyer Personas 160

Zoominfo

JUNE 15, 2020

Do cold calls work? How can you find more success with cold calling? We often discuss how to make a cold call, but rarely the next step after your cold call fails to get picked up. First, do Cold Sales Voicemails Work? But keep your cold call sales voicemails short!

Cold Calling 113

Cold Calling Zoominfo Response Rate Work Management 113

Zoominfo

OCTOBER 14, 2018

With the rise of sales enablement technology and the variety of available communication methods, one might expect phone calls to become a thing of the past. Yet, cold calling is still a key component of B2B sales. cold call attempts to reach a prospect. cold call attempts to reach a prospect.

Cold Calling 100

Cold Calling Statistics B2B Data Hygiene 100

Zoominfo

JANUARY 28, 2019

In 2019, ZoomInfo is taking to Twitter to host a series of 12 Q&A-type discussions. Discussions will dive into topics related to sales, marketing, recruiting, business growth, and of course, data. These one hour sessions will consist of five questions— tweeted by the ZoomInfo Twitter account (@zoominfo).

Zoominfo 157

Zoominfo Twitter Account Based Marketing Cold Calling 157

Zoominfo

FEBRUARY 17, 2021

So you’ve got yourself a list of new leads to turn into possible customers. Now comes the hard part — the cold call. Daily, sales reps (mostly SDRs) face the daunting task of turning cold calls into warm calls. Sales reps look to increase conversion rates by upping their cold call game.

Cold Calling 100

Cold Calling Guidelines Practices Work Management 100

Zoominfo

JULY 25, 2023

B2B lead generation, often shortened to lead gen, is the lifeblood of a healthy business. A typical definition of a lead is any potential customer who has expressed interest in a company’s goods or services. Why Invest in B2B Lead Generation?

Ideal Customer Profiles 130

Ideal Customer Profiles Lead Ranking Lead Generation Sales Management 130

Zoominfo

FEBRUARY 3, 2023

Let’s break down the various channels for finding prospects and look at how effective each is at converting leads to opportunities, and ultimately, to customers. These cold email templates can help you use the customer data at your fingertips to convert prospects faster. Cold Calling Cold calling gets a bad rap.

Conversion 130

Conversion Lead Ranking Ideal Customer Profiles Cold Calling 130

Zoominfo

JANUARY 23, 2021

Yet, it’s also a challenging task for many salespeople — from hunting down contact information to getting a decision-maker on the phone. As with any successful process, the secret to productive prospecting starts with an organized approach to fill your pipelines with quality leads. link] — ZoomInfo (@ZoomInfo) January 20, 2021.

Enterprise Management 264

Enterprise Management Ideal Customer Profiles Cold Calling Zoominfo 264

Zoominfo

FEBRUARY 1, 2021

More importantly, what information do they have that can lead to more deals? This leads us to today’s post. Contact information: email, full name, and title. Job functions: sales, operations, and marketing. Company and contact information change. link] — ZoomInfo (@ZoomInfo) January 28, 2021.

Cold Calling 246

Cold Calling Zoominfo Marketing & Strategy Ideal Customer Profiles 246

Zoominfo

FEBRUARY 23, 2021

Learn what sales prospecting is, and how business development professionals can go to market using outreach strategies that deliver business results. Although buyer personas are typically considered marketing territory, they’re also critical to the prospecting process. 24% of companies gained more leads using buyer personas.

Sales Management 208

Sales Management Top of Funnel Ideal Customer Profiles Cold Calling 208

Zoominfo

MARCH 4, 2021

And for a small to medium-sized business (SMB) to maintain that success, they need to focus attention on growth strategies, including lead generation. Lead generation is the practice of capturing interest from potential buyers to purchase your product or service. Why is Lead Generation Important for SMBs?

Ideal Customer Profiles 246

Ideal Customer Profiles Lead Generation Lead Scoring Lead Ranking 246

Zoominfo

JANUARY 11, 2021

Customer pain points are abundant, and it is up to marketers and salespeople to both identify and address them when reaching out to prospects. Ultimately, your sales and marketing strategies depend on it. Identifying customer pain points is crucial to the success of both your sales and marketing strategies. We feel this.)

Intent Signal 277

Intent Signal Zoominfo B2B Marketing Analytics Tools 277

Zoominfo

JUNE 11, 2021

Above all, sales reps should master how to convey the value of their product and expected outcomes instead of waiting for a return to business travel and fancy dinners, said Will Frattini, director of new business sales at ZoomInfo. “I What you knew about your market probably changed during the pandemic. For example, in the U.S.

Zoominfo 130

Zoominfo Cold Calling Intent Signal Work Management 130

Zoominfo

JUNE 11, 2021

Above all, sales reps should master how to convey the value of their product and expected outcomes instead of waiting for a return to business travel and fancy dinners, said Will Frattini, director of new business sales at ZoomInfo. “I What you knew about your market probably changed during the pandemic. For example, in the U.S.

Zoominfo 130

Zoominfo Cold Calling Intent Signal Marketing & Strategy 130

SalesIntel

APRIL 19, 2024

To effectively prospect, you need verified contact data on your ideal buyers. This can lead to wasted efforts and exhaust the supply of potential customers who match your ideal customer profile (ICP). Accurate lead data is crucial for successful sales and marketing efforts.

Marketing Automation Services 40

Marketing Automation Services Budget Programs Ideal Customer Profiles Lead Scoring 40

SalesIntel

APRIL 19, 2024

To effectively prospect, you need verified contact data on your ideal buyers. This can lead to wasted efforts and exhaust the supply of potential customers who match your ideal customer profile (ICP). Accurate lead data is crucial for successful sales and marketing efforts.

Marketing Automation Services 40

Marketing Automation Services Budget Programs Ideal Customer Profiles Lead Scoring 40

Zoominfo

JANUARY 11, 2021

Customer pain points are abundant, and it is up to marketers and salespeople to both identify and address them when reaching out to prospects. Ultimately, your sales and marketing strategies depend on it. Identifying customer pain points is crucial to the success of both your sales and marketing strategies. We feel this.)

Intent Signal 246

Intent Signal Zoominfo B2B Marketing Analytics Tools 246

Zoominfo

FEBRUARY 14, 2021

Live data is continuously updated to ensure you get the most accurate account and contact information to grow your business. Conversely, point-in-time data leaves sales and marketing professionals with inaccurate data, causing issues with go-to-market strategies and individual prospect outreach. Let’s look at some examples.

Marketing Analytics Tools 162

Marketing Analytics Tools Zoominfo Cold Calling Sales Qualified Leads 162

Zoominfo

SEPTEMBER 29, 2022

Pulling product leads into sales calls isn’t an easy shift to manage. Brace Yourself We’ve got millions of verified B2B contacts — ready for you to close. At ZoomInfo, we use conversation intelligence and call recordings through Chorus to review all our sales calls, but ultimately that’s a shortcut,” Schuck says.

Product 130

Product Zoominfo Enterprise Management Cold Calling 130

Zoominfo

FEBRUARY 14, 2021

Live data is continuously updated to ensure you get the most accurate account and contact information to grow your business. Conversely, point-in-time data leaves sales and marketing professionals with inaccurate data, causing issues with go-to-market strategies and individual prospect outreach. Let’s look at some examples.

Marketing Analytics Tools 130

Marketing Analytics Tools Zoominfo Cold Calling Sales Qualified Leads 130

Zoominfo

MAY 25, 2022

Sales intelligence uses data and sophisticated software for lead generation , creating an ideal customer profile , data quality management, and more. Ideal sales intelligence tools supply your team with up-to-date information about your prospects and addressable market — and how you can reach them. What is Sales Intelligence?

Ideal Customer Profiles 130

Ideal Customer Profiles Budget Programs Enterprise Management Tools 130

Zoominfo

FEBRUARY 1, 2021

More importantly, what information do they have that can lead to more deals? This leads us to today’s post. Contact information: email, full name, and title. Job functions: sales, operations, and marketing. Company and contact information change. What are the companies with greater new opportunities doing right?

Ideal Customer Profiles 100

Ideal Customer Profiles Cold Calling Zoominfo Marketing & Strategy 100

Convince & Convert

FEBRUARY 9, 2024

To test what works for you and best integrates into your sales and marketing strategies. One last note: Every major sales platform is integrating content personalization, automated responses, lead intelligence, and predictive analytics. Lead Data Enrichment “We need more leads.” “We We need better leads.”

Deliverability 131

Deliverability Ad Frequency DemandBase Paid Search Agency 131

Zoominfo

JANUARY 15, 2019

This year, the ZoomInfo team published nearly 250 blog posts related to sales, marketing, recruiting, and business growth. So, whether you’re a new reader looking for new sales content or a ZoomInfo regular, today’s blog post is for you. Recently, we published The Ultimate List of Marketing Podcasts. Let’s get started!

Peer-to-peer 185

Peer-to-peer Cold Calling Zoominfo B2B Sales 185

Zoominfo

MAY 10, 2018

You make too many cold calls. You don’t need to work in sales to know the phrase, “cold calling.” Cold calling is a classic sales technique, but many sales professionals question its effectiveness. Less than 1% of cold calls result in a sale. Cold calling is ineffective 90.9%

Sales Management 236

Sales Management Top of Funnel Cold Calling Work Management 236

Zoominfo

APRIL 8, 2018

more leads, heightened brand awareness, improved customer relationships, and ultimately, more revenue. 60% of marketers say blog content creation is their top inbound marketing priority ( source ). 37% of marketers say blogs are the most valuable type of content marketing ( source ). Not convinced? source ).

Business Blogging 201

Business Blogging Statistics Business Lead Scoring 201

Zoominfo

FEBRUARY 19, 2018

This means reps at your company could be missing out on interested leads, important sales conversations, and ultimately, revenue. Marketers spend an average of 4-6 hours a week on social media ( source ). 61% of US marketers use social media for lead generation ( source ). The State of Social Selling.

Statistics 184

Statistics Peer-to-peer Cold Calling Zoominfo 184

Zoominfo

SEPTEMBER 8, 2019

The bottom line is—face-to-face communication facilitates connections and business opportunities in a way cold calling and emailing can’t. It’s not uncommon for individuals to leave an event with new partnerships, potential business leads, and new tactics. For more sales and marketing solutions contact ZoomInfo.

Conference 162

Conference B2B Zoominfo Cold Calling 162

Zoominfo

JANUARY 11, 2021

Customer pain points are abundant, and it is up to marketers and salespeople to both identify and address them when reaching out to prospects. Ultimately, your sales and marketing strategies depend on it. ZoomInfo MarketingOS Finally, ABM with data you can trust. This was leading them to miss out on major growth opportunities.

Intent Signal 100

Intent Signal Zoominfo B2B Marketing Analytics Tools 100

Zoominfo

MAY 6, 2018

Although cold calls can be nerve-wracking, it’s important that you conduct yourself with confidence and authority. Clearly explain who are, who you’d like to speak with, and what the purpose of your call is. Deliver a handwritten note, request an in-person meeting , or send your prospect and their assistant some marketing swag.

B2B Sales 203

B2B Sales B2B Cold Calling Zoominfo 203

ClearVoice

APRIL 30, 2020

Businesses of all shapes, sizes, scope, and industries are trying to turbocharge their lead generation efforts. Generating more leads might just require a few changes to your current sales and marketing strategy, however, generating quality leads and at scale is quite another challenge. marketing Click To Tweet.

Lead Generation 95

Lead Generation Marketing Automation Services Budget Programs Lead Scoring 95

Zoominfo

JUNE 6, 2019

Brace Yourself We’ve got millions of verified B2B contacts — ready for you to close. Although buyer personas are typically considered marketing territory, they’re also critical to the prospecting process. 93% of companies who exceed lead and revenue goals report segmenting their database by persona.

B2B Sales 100

B2B Sales Top of Funnel Cold Calling Buyer Personas 100

Zoominfo

FEBRUARY 7, 2019

As with most business functions, technology is drastically changing the way we market our products and services. We’ve long since understood the power of one-to-one marketing, but without modern technology, it wasn’t always feasible, scalable, or affordable. Consider these statistics ( source ): 43% of people answer cold calls.

Conversion 174

Conversion Planning Zoominfo Paid Search Agency 174

Zoominfo

MARCH 4, 2021

And for a small to medium-sized business (SMB) to maintain that success, they need to focus attention on growth strategies, including lead generation. Lead generation is the practice of capturing interest from potential buyers to purchase your product or service. Why is Lead Generation Important for SMBs?

Ideal Customer Profiles 100

Ideal Customer Profiles Lead Generation Lead Scoring Lead Ranking 100

Zoominfo

MAY 3, 2018

There’s no way around it, bad data impacts every aspect of a business — from lead generation to marketing, customer relationships, cold calling , and revenue. B2B data is insightful information used to help drive sales and marketing efforts. It is the process of standardizing values within your contact database.

Data Hygiene 100

Data Hygiene Marketing Management Zoominfo B2B 100

Zoominfo

OCTOBER 22, 2021

Sales is, well, sales: bringing your product to your target market. Business development can concern anything your company does to expand its market reach. At its most basic level, business development involves prospecting and lead generation. They can also be invaluable in times of market uncertainty. What is Sales?

Top of Funnel 130

Top of Funnel Sales Qualified Leads Buyer Personas Best Practices 130

LeanData

APRIL 13, 2023

Not so for inbound leads. Unfortunately, outbound motions get a bad rap because people associate them with intrusive, unwanted cold calls and spammy emails. Unfortunately, outbound motions get a bad rap because people associate them with intrusive, unwanted cold calls and spammy emails.

Ideal Customer Profiles 52

Ideal Customer Profiles Account Based Marketing Work Management ABM 52