Zoominfo

MARCH 4, 2021

And for a small to medium-sized business (SMB) to maintain that success, they need to focus attention on growth strategies, including lead generation. Lead generation is the practice of capturing interest from potential buyers to purchase your product or service. Why is Lead Generation Important for SMBs?

Ideal Customer Profiles 246

Ideal Customer Profiles Lead Generation Lead Scoring Lead Ranking 246

Zoominfo

OCTOBER 5, 2023

In a perfect world, sales professionals would spend most of their time talking with eager prospects who’ve done the homework, seen the marketing campaign, and asked for a meeting. In the real world, cold outreach is still a necessity — even the strongest business relationships have to start somewhere. Let’s see how. Is that fair?

Cold Calling 130

Cold Calling Outreach Marketing Analytics Tools Zoominfo 130

Zoominfo

JANUARY 23, 2021

Yet, it’s also a challenging task for many salespeople — from hunting down contact information to getting a decision-maker on the phone. As with any successful process, the secret to productive prospecting starts with an organized approach to fill your pipelines with quality leads. Do you share a contact who could introduce you?

Enterprise Management 264

Enterprise Management Ideal Customer Profiles Cold Calling Zoominfo 264

Hubspot

OCTOBER 16, 2024

Cold calling. You see, cold calling – no matter which way you feel about it – is simply a part of the sales biz. Lucky for them, that’s where outsourced cold calling steps in. Table of Contents: What is Outsourced Cold Calling? How Does Outsourced Cold Calling Work? Let’s jump in.

Cold Calling 68

Cold Calling Tips Work Management Marketing Management 68

Zoominfo

JUNE 15, 2020

Do cold calls work? How can you find more success with cold calling? We often discuss how to make a cold call, but rarely the next step after your cold call fails to get picked up. First, do Cold Sales Voicemails Work? But keep your cold call sales voicemails short!

Cold Calling 113

Cold Calling Zoominfo Response Rate Work Management 113

Marketing Insider Group

AUGUST 27, 2015

If you are experiencing these symptoms which prevent you from making a successful connection with a new sales prospect, then you have a case of the common bad cold call. The Common Cold Call Is An Epidemic Problem. Cold calling does not work 90.9% Cure The Common Cold Call With A Regimen of Social Selling.

Cold Calling 100

Cold Calling Top of Funnel B2B Thought Leadership Ad brokers 100

Hubspot

JULY 22, 2024

Why would you need a script for making a cold call? Before the end of the day, you need to make 100 calls. Imagine how stressful it would be to go into each of these calls blind. If you're in a hurry, skip to the script or download free sales call templates.) What is a cold call? Consider this.

Cold Calling 78

Cold Calling Sales Management Template Work Management 78

Zoominfo

JANUARY 27, 2022

The truth behind improving your cold calling (and cold emailing) is also a larger truth about sales in general — it’s not about volume, it’s about productivity. Here’s how you can work smarter by working with the right data to improve your cold calling. What’s the impact of bad data? Your ideal customer profile.

Cold Calling 100

Cold Calling Ideal Customer Profiles Forecasting Touchpoints 100

Zoominfo

FEBRUARY 1, 2021

More importantly, what information do they have that can lead to more deals? This leads us to today’s post. Contact information: email, full name, and title. Job functions: sales, operations, and marketing. Company and contact information change. What are the companies with greater new opportunities doing right?

Cold Calling 246

Cold Calling Zoominfo Marketing & Strategy Ideal Customer Profiles 246

Zoominfo

JUNE 24, 2020

For quality leads — that are more effective in the long-term — inbound marketing undoubtedly provides better sources for lead generation than outbound. Well, for starters, inbound prospects, by definition, choose themselves as leads. What is Inbound Lead Generation? Inbound vs. Outbound Lead Generation.

Lead Ranking 246

Lead Ranking Sales Management Marketing Qualified Leads Lead Generation 246

Zoominfo

JUNE 6, 2019

Although buyer personas are typically considered marketing territory, they’re also critical to the sales prospecting process. Consider the following statistics ( source ): Companies who exceed lead and revenue goals are 4 times as likely to use personas for demand generation compared to those who missed lead and revenue goals.

B2B Sales 212

B2B Sales Top of Funnel Cold Calling Buyer Personas 212

Zoominfo

MAY 10, 2018

You make too many cold calls. You don’t need to work in sales to know the phrase, “cold calling.” Cold calling is a classic sales technique, but many sales professionals question its effectiveness. Less than 1% of cold calls result in a sale. Cold calling is ineffective 90.9%

Sales Management 236

Sales Management Top of Funnel Cold Calling Work Management 236

Zoominfo

FEBRUARY 23, 2021

Learn what sales prospecting is, and how business development professionals can go to market using outreach strategies that deliver business results. Although buyer personas are typically considered marketing territory, they’re also critical to the prospecting process. 24% of companies gained more leads using buyer personas.

Sales Management 208

Sales Management Top of Funnel Ideal Customer Profiles Cold Calling 208

Marketing Insider Group

SEPTEMBER 9, 2020

What is the measure of your B2B marketing campaign’s success? As CEOs worldwide are looking at marketing as a growth driver , they have become more critical in measuring all marketing efforts’ performance. Leaders are looking beyond engagement numbers and qualified leads. The Basics of Marketing Metrics.

Cost per Lead 322

Cost per Lead ROMI CPL Churn Rate 322

DiscoverOrg

AUGUST 19, 2016

Five years ago, I was asked to lead a recruiting department for the first time ever – and to double the size of the company within 6 months! Since I didn’t know any better, I figured that I might as well build the recruiting engine in the same fashion that I built a marketing engine, and it turned out the approach worked.

Sales Management 222

Sales Management Planning Cold Calling Top of Funnel 222

DiscoverOrg

JUNE 21, 2017

Our gracious host is determined to show two newcomers – from sales and marketing, respectively – how the DiscoverOrg platform powers a bigger pipeline , more appointments, and faster revenue growth. The sales and a marketing professionals gaze around a room filled with … people. DiscoverOrg for Account-Based Marketing.

Ideal Customer Profiles 250

Ideal Customer Profiles Video Marketing Account Based Marketing Cold Calling 250

SalesGrape

DECEMBER 3, 2023

Introduction: The Power of Cold Calling in Lead Generation Cold calling has long been a staple in the world of sales and marketing. Despite the rise of digital communication channels, cold calling remains an effective method for generating leads and driving sales.

Cold Calling 77

Cold Calling Telemarketing Lead Generation Lead Scoring 77

Zoominfo

MAY 3, 2021

And he would not give me any of his contact information.”. But it illustrates an important lesson: Having just one point of contact or champion is no longer enough. Multi-threading focuses on building relationships with as many stakeholders within a target account as possible leading up to a deal.

Zoominfo 264

Zoominfo Work Management Marketing Management B2B Sales 264

Marketing Insider Group

JUNE 18, 2024

Understanding sales and marketing frameworks is crucial for success as you grow your company. One such model, the AIDA Model, or Attention, Interest, Desire, and Action, continues guiding marketers as it has for over a century. Quick Takeaways The AIDA Model is one of the oldest marketing frameworks on record.

AIDA 301

AIDA Lead Ranking Top of Funnel Marketing AI 301

Lusha

FEBRUARY 6, 2024

You’ve seen the posts and articles claiming that cold calling is dead. But is it really time to say goodbye to cold calling? Not only is cold-calling not dead, it’s still the preferred way to do outbound. Making calls to existing clients, past clients, and new contacts all were top choices for sellers.

Cold Calling 64

Cold Calling Bombora Outreach Touchpoints 64

ViewPoint

AUGUST 20, 2018

Most sales and marketing teams are looking for ways to generate more leads. It's likely a daily discussion for most of us, but have you ever considered that your sales reps need fewer leads—or more accurately, fewer raw, unfiltered, unqualified leads. Marketing is paid, in fact rewarded for, lead quantity and not quality.

Sales Qualified Leads 149

Sales Qualified Leads Lead Ranking Leads Lead 149

Webbiquity

AUGUST 19, 2024

What are the best tactics to use in your B2B marketing funnel to efficiently grow your sales? It starts with marketing plans that are specific to your business model and target audience’s requirements. What is a B2B Marketing Funnel? Guest post by Eduard Klein. What You Should Know.

Top of Funnel 183

Top of Funnel Marketing Funnels B2B Sales Paid Content 183

DiscoverOrg

NOVEMBER 9, 2016

Access to high-quality contact data, market trends, and emerging predictive analytics tools allow for rapid segmentation of high-quality accounts and prospects. Sales prospecting efforts like cold calling are worthless if the pitch seems empty of value and context. You Say “Tomatoes”. I Say, “Tom Ate Toes”.

Top of Funnel 229

Top of Funnel Conversion Cold Calling Storytelling 229

Zoominfo

DECEMBER 16, 2019

In 3 hours, the go-to-market teams at ZoomInfo made 24,000 calls, ended up on the phone with our customers and prospects for 250 hours, scheduled 400 follow up meetings, etc. Is cold calling dead? Today, rather than tell you cold calling is alive and well, we’re going to prove it with real-world results.

Zoominfo 200

Zoominfo Cold Calling Work Management B2B Sales 200

Lead Forensics

FEBRUARY 18, 2025

Did you know that 57% of C-level buyers prefer to be contacted by phone ? While email and social media have taken over much of the sales process, cold calling and the human touch can make all the difference. At Lead Forensics, our sales experts know everything there is to know about cold calling – and how to make it work.

Cold Calling 52

Cold Calling B2B Budget Programs Lead Ranking 52

Marketing Insider Group

OCTOBER 27, 2020

Content marketing directly improves sales in many ways, and typically costs much less and has higher returns than ads. If your company isn’t harnessing the potential of content marketing , then you could be losing valuable opportunities to attract, interest, and convert buyers. We usually call these people influencers.

Top of Funnel 360

Top of Funnel Paid Search Agency Lead Ranking Work Management 360

DiscoverOrg

MARCH 8, 2017

In fact, we see some pretty bold promises made by bargain contact lists. However, unless you are getting contact lists that have been verified as qualified leads, you’ll find soon enough that this is your own too-good-to-be-true deal. Email marketing providers take the quality of your contact lists seriously.

Contacts 240

Contacts Top of Funnel CAN-SPAM Deliverability 240

Marketing Insider Group

JUNE 18, 2024

Acting like publishers has become a game-changer, with 91% of B2B marketers utilizing content marketing to reach customers and 86% of B2C marketers following suit. Content marketing generates three times as many leads as traditional marketing yet costs 62% less. Why Content Marketing?

Allocation 297

Allocation Brand Identity Branding Planning 297

Marketing Insider Group

OCTOBER 2, 2019

The faster they can get from contact to contract, the better. But the easiest way for most teams to convert more leads is simply to get better tools. Spending hours on cold calling doesn’t make sense when there are more hot leads than your staff can handle. Sales teams are all about efficiency. Salesforce.

Tools 254

Tools Enterprise Management Lead Ranking Lead Scoring 254

Zoominfo

FEBRUARY 3, 2023

Let’s break down the various channels for finding prospects and look at how effective each is at converting leads to opportunities, and ultimately, to customers. These cold email templates can help you use the customer data at your fingertips to convert prospects faster. Cold Calling Cold calling gets a bad rap.

Conversion 130

Conversion Lead Ranking Ideal Customer Profiles Cold Calling 130

Webbiquity

OCTOBER 11, 2018

You’re no doubt familiar with the concept of inbound marketing, but did you know that it’s (arguably) more effective and economical than traditional marketing methods? But how do you get started with inbound marketing? But how do you get started with inbound marketing? What Is Inbound Marketing?

Inbound Marketing 224

Inbound Marketing Marketing Management Buyer Personas Planning 224

Hubspot

AUGUST 21, 2023

Now all you need is a cold call script. And not just any script … the best cold call script ever. But before I give you the keys to the castle, let's learn more about cold calling and look at a typical cold call. (If What is a cold call? What is the purpose of cold calling?

Cold Calling 69

Cold Calling Template Work Management Enterprise Management 69

Marketing Insider Group

AUGUST 18, 2020

The question of why Sales and Marketing need to be in sync is a no-brainer. Studies have shown that companies with “good” sales-marketing alignment achieve. 108% more acceptance of Marketing Qualified Leads (MQLs). But how exactly can sales-marketing alignment benefit YOUR organization? Or so you think.).

Sales Management 352

Sales Management Lead Ranking B2B Sales Top of Funnel 352

Zoominfo

JANUARY 11, 2021

Customer pain points are abundant, and it is up to marketers and salespeople to both identify and address them when reaching out to prospects. Ultimately, your sales and marketing strategies depend on it. Identifying customer pain points is crucial to the success of both your sales and marketing strategies.

Intent Signal 277

Intent Signal Zoominfo B2B Marketing Analytics Tools 277

Hubspot

JULY 25, 2023

Cold calling is the bread and butter of sales reps in real estate. So, how should you cold call in real estate? In this post, we'll share 11 cold-calling scripts for real estate agents. Real estate agents either find phone numbers online or receive contact information from the marketing team.

Cold Calling 69

Cold Calling Price Pricing Paid Search Agency 69

Webbiquity

NOVEMBER 5, 2019

The past two decades have brought disruptive technological change and radically reshaped B2B marketing practices. Traditional B2B marketing strategies relied heavily on direct and outbound methods. Cold calls, trade shows, direct mail, and print ads were the primary forms of marketing. Market size analysis.

Paid Content 241

Paid Content Sales Management Work Management Marketing Automation Services 241

Lusha

DECEMBER 9, 2024

Cold calls are about as welcome as a telemarketer during dinner; email blasts end up in the spam folder faster than you can say “unsubscribe,” and those intrusive online ads? If you’re done chasing after leads that go nowhere, it’s time to try something different. What Exactly is Inbound Lead Generation?

Cold Calling 52

Cold Calling Lead Scoring Lead Ranking Lead Generation 52