Heinz Marketing

JULY 26, 2022

Continued partnership that uses Nike branding on Apple products. Teamed up for content production and cross-promotion of products. Partner with another organization to produce industry research, blog posts, webinars, podcasts, and more. Cross-promote different resources and events. Starbucks & Spotify.

Advertising Agencies 108

Advertising Agencies Planning Co-Registration Bundling 108

Launch Marketing

FEBRUARY 15, 2018

One great way to advance relationships and begin earning trust with your audience is by creating a dialogue through webinars. B2B webinars are effective, multi-purpose marketing tools that can deliver valued thought leadership content, generate quality leads and further engage prospects already in the sales cycle.

Webinar Metrics 59

Webinar Metrics Top of Funnel B2B Thought Leadership B2B 59

SnapApp

DECEMBER 13, 2018

At SnapApp, we’ve found that a consistent webinar program allows us to do just that. Recently, we chatted with marketing mavens Michael Nelson, CEO of 6Connex and Todd Davison, Founder & CEO of Demand Frontier , to discuss their best practices for all things webinar-related, in a—you guessed it—webinar! Where do I start?

Webinar Metrics 48

Webinar Metrics Co-Registration Marketing Automation Services Banner Ads 48

markempa

JULY 1, 2013

Tweet If you’re looking for a consistent way to build a list of highly qualified leads – then you might want to pay closer attention to what Bonnie Thomas, Director of Content Strategy, Lithium Technologies, is doing. Now Thomas hosts one webcast a month while the Lithium product-marketing team hosts another two or so per month.

Webinar Metrics 120

Webinar Metrics Lead Generation Webcast Sales Qualified Leads 120

thePoint

FEBRUARY 27, 2020

One conversation that catches my attention with B2B marketers is the “why don’t we just host and promote our own webinars instead of spending all those dollars with media companies?” That’s a great question and the answer is based on a clear understanding of what a webinar “is” and “what media companies sell.”. Anatomy of a webinar.

Webinar Metrics 52

Webinar Metrics Buy Ad Building Co-Registration 52

Hinge Marketing

JANUARY 9, 2020

What is Co-branding? Co-branding is a marketing strategy where two or more brand names form a branding collaboration around a product, service, or topic. Source: Seismic, Hinge Research Institute. The project was co-branded between Red Bull and GoPro. Millions of people around the world watched this event.

Research 118

Research Co-Registration Brand Identity Branding 118

LeadSloth

JUNE 7, 2010

This week there are a couple of interesting Lead Management events, so I thought I’d share them with you in a short blog post: Hubspot Show & Tell , new features including lead management, June 8th (tomorrow). Genius Demand Gen Academy , series of 12 webinars, starting June 9th. More info & registration ».

Lead Management 100

Lead Management Marketing Management Co-Registration Leads 100

Lead Liaison

AUGUST 30, 2016

This is the first installment in the series How to Run a Webinar. You’re probably reading this with the mindset that you are going to do a webinar. You’ve thought about the topic, decided your company is going to do it, and thought about the material to use; but – are you really ready for a webinar? Hot topics.

Webinar Metrics 48

Webinar Metrics Co-Registration Lead Liaison Marketing Automation Services 48

ConvertKit

JANUARY 17, 2020

You're running your first webinar. You take a deep breath, join the webinar room…. Sure, webinars are a tried and true marketing strategy for educating your audience, creating a personal connection, and promoting your products and services without feeling icky. Why use a landing page to promote your webinar?

Landing Pages 52

Landing Pages Webinar Metrics Co-Registration Template 52

Salesforce Marketing Cloud

NOVEMBER 29, 2023

Channel sales types Benefits of a channel sales model Drawbacks of a channel sales model — and how to counteract them How to develop and execute a channel sales strategy Empower your partners and grow From personalized portals to AI-powered lead routing, see how Partner Relationship Management can help you. Franchisees. Resellers or VARs.

Enterprise Management 111

Enterprise Management Work Management Advertising Channels Marketing Management 111

sagefrog

FEBRUARY 7, 2024

With the onset of the new year, marketers are urged to assess the current state of their strategies. Here are the top 7 B2B social media trends reshaping this year’s B2B social media strategy. According to the Gartner 2023 CMO Spend and Strategy Survey, marketing budgets have remained flat year-over-year at 9.1%

Marketing AI 67

Marketing AI Social Media Social Marketing B2B Marketing 67

Hinge Marketing

JUNE 9, 2020

Moreover, face-to-face meetings, trade shows/conferences, and special events have all been sidelined for the near future. Most have to find new ways to market, sell, package, price, and deliver their services and products. If you are not using digital marketing techniques to the fullest, you need to adjust your strategy today.

Co-Registration 122

Co-Registration Multi-Touch Attribution Marketing Automation Services Terms and Conditions 122

Metadata

AUGUST 30, 2021

YOU LAUNCHED YOUR SOFTWARE PRODUCT. You captured all the data to position your product effectively You educated the hell out of your audience to prep them for your launch You introduced totally new technology to the market And you made sure every rep and buyer had every tool they needed to know how to use it.

Work Management 52

Work Management Marketing Management Budget Programs Software 52

Metadata

AUGUST 30, 2021

YOU LAUNCHED YOUR SOFTWARE PRODUCT. You captured all the data to position your product effectively You educated the hell out of your audience to prep them for your launch You introduced totally new technology to the market And you made sure every rep and buyer had every tool they needed to know how to use it.

Work Management 52

Work Management Marketing Management Budget Programs Software 52

Marketing Insider Group

SEPTEMBER 17, 2020

When the COVID-19 pandemic struck and in-person events were canceled , virtual events and webinars came to the rescue. While online events were held before the pandemic, the current situation has made them more popular. What is a Webinar? Attendee Event Experience. Data Insights & Metrics.

Webinar Metrics 349

Webinar Metrics Co-Registration Conference User-Generated Content 349

Top Rank Marketing

SEPTEMBER 6, 2023

With the MarketingProfs B2B Forum 2023 event coming up on October 4 through 6 in Boston and online, our “Feeling B2B” interviews bring insight from some of the top B2B marketing industry experts slated to speak during the conference. Ahava: I love that you need to put on a co-persona hat. So let’s get right into it.

B2B Marketing 113

B2B Marketing B2B Co-Registration Conference 113

Vidyard

APRIL 10, 2019

Send introductions, product demos, and more to make emails engaging at scale, and keep track of who watches to prioritize follow-ups. Create personal intro videos or product demos, add them to an email sequence in Reply.io, and automate one-to-one email engagement at scale with a personal touch.

Outreach 103

Outreach Video Marketing Co-Registration Personalization 103

Hinge Marketing

DECEMBER 16, 2020

You used to be able to gain trust by speaking to people in person at conferences or events. But since research is not buying, but rather educating, your audiences will accept it and lower defenses faster. Download Research as Content: A Guide for B2B Marketers. Make the licensed content the focus of the webinar.

Lead Scoring 119

Lead Scoring Lead Ranking Generation B2B 119

Televerde

APRIL 30, 2020

As marketing feels the pinch of reduced budgets and disrupted strategies, sales needs to keep the pipeline full. What KPI(s) drove Micro Focus to expand their partnership. Speakers: Joy King, VP, Vertica Product Management, Marketing & Education – MicroFocus, Alicia Rasta, VP of Strategic Accounts – Televerde.

Forrester 52

Forrester Co-Registration Webinar Metrics Lead Ranking 52

Optinmonster

JANUARY 18, 2024

Does your SaaS business have a free trial marketing strategy? According to recent research, 51.2% If you offer free trials to get people to buy your product, it’s important to make sure your free-to-paid conversion strategy is working. The length of your trial period impacts your free-to-paid conversion strategy.

Conversion Rate 89

Conversion Rate Conversion Examples Marketing Analytics Tools 89

Vidyard

MAY 6, 2015

That’s where webinars come in. Webinars are a simple, cost-effective way to have a great discussion with a large audience from the comfort of your home or office. This is great news for anyone who enjoys a good webinar. Is your webinar focusing on how different fertilizers work on different types of grass?

Webinar Metrics 51

Webinar Metrics Co-Registration Top of Funnel Marketing Automation Services 51

Webinato

SEPTEMBER 9, 2015

While the number of sales and marketing webinars has been significantly increasing over the last few years, only a small number enjoy high conversion rates. By using the right webinar solutions and deploying best practices one can reach much higher conversion rates and unleash the true power of interactive marketing. A2T Components.

Conversion Rate 40

Conversion Rate Webinar Metrics Conversion Work Management 40

Heinz Marketing

JANUARY 9, 2018

Melissa Nazar, Director of Content Strategy, SnapApp. To meet the objectives of this project, Heinz Marketing and SnapApp co-created a generational study to better understand and identify the generational differences, as well as the impact of those differences, on the B2B sales process and buyer’s journey. Influencer Outreach.

Webinar Metrics 69

Webinar Metrics Top of Funnel B2B Marketing Marketing Strategy 69

Vidyard

APRIL 10, 2019

Send introductions, product demos, and more to make emails engaging at scale, and keep track of who watches to prioritize follow-ups. Create personal intro videos or product demos, add them to an email sequence in Reply.io, and automate one-to-one email engagement at scale with a personal touch.

Outreach 50

Outreach Video Marketing Co-Registration Personalization 50

Optinmonster

JANUARY 18, 2024

Does your SaaS business have a free trial marketing strategy? According to recent research, 51.2% If you offer free trials to get people to buy your product, it’s important to make sure your free-to-paid conversion strategy is working. The length of your trial period impacts your free-to-paid conversion strategy.

Conversion Rate 52

Conversion Rate Conversion Examples Marketing Analytics Tools 52

Capstone Insights

OCTOBER 4, 2017

So, if you’re one of those (less than 100) product managers at a marketing automation vendor, can you write us and let us know if you’re on the case or broaden our thinking and let us know why not? This makes the benchmarks more meaningful, but at the end of the day it really doesn’t provide information that informs strategy.

Marketing Automation Services 49

Marketing Automation Services Marketing Automation Work Management Marketing Management 49

Terminus

OCTOBER 29, 2021

I am the co-founder at FullFunnel.io The campaign was launched with a $5k budget and was executed by one marketer and one SDR A virtual event that generated 2320 sign-ups, 34 sales-qualified opportunities, and five new customers right off the bat. Because ABM is just a part of your go-to-market strategy. The Biggest ABM Myths.

Ideal Customer Profiles 58

Ideal Customer Profiles Account Based Marketing ABM Campaigns 58

InsightSquared

MAY 6, 2019

More than 4,000 sales, marketing, and product leaders are gathering for four days of best practices research, unveiling of new innovations across the B2B space, and networking with this elite community. Registration is required at: [link]. Registration is not required. Registration is not required.

Marketing Attribution 29

Marketing Attribution Demand Account Based Marketing Co-Registration 29

Capstone Insights

OCTOBER 4, 2017

So, if you’re one of those (less than 100) product managers at a marketing automation vendor, can you write us and let us know if you’re on the case or broaden our thinking and let us know why not? This makes the benchmarks more meaningful, but at the end of the day it really doesn’t provide information that informs strategy.

Marketing Automation Services 40

Marketing Automation Services Marketing Automation Work Management Marketing Management 40

Adobe Experience Cloud Blog

AUGUST 12, 2011

This particular virtual event was based on just that – virtual events. I’ve taken the liberty of taking yesterday’s 4 hour event and condensing it into 4 points for you and your marketing team to leverage at your leisure. This will keep the event top-of-mind for registrants.

Co-Registration 48

Co-Registration Marketo Salesforce.com Webinar Metrics 48

Optinmonster

JANUARY 26, 2024

Did you know webinars have the potential to generate tons of new leads within an hour? That’s right, and this article will show you why webinars are so successful and provide an introductory guide to webinar marketing. What Are Webinars? What Is Webinar Marketing? What Is Webinar Marketing?

Lead Generation 70

Lead Generation Webinar Metrics Lead Scoring Lead Ranking 70

Valasys

AUGUST 19, 2019

With the evolution of the content strategies for omnichannel marketing & with the evolution in the algorithms of the search engines, content marketing became an indispensable tool for the businesses, not only to generate leads but also to nurture them.

Lead Generation 40

Lead Generation Top of Funnel Lead Ranking Sales Qualified Leads 40

Hubspot

JUNE 20, 2018

Similar to guest blogging, partner websites can allow you to target a new but appropriate audience with a campaign on your own website. Use this partner source to direct visitors back to your website -- where you're already collecting email addresses. Host a co-marketing offer with a partner. Host an online webinar.

Top of Funnel 78

Top of Funnel Landing Pages Opt-out Opt-in 78

Hubspot

FEBRUARY 7, 2013

So, you’ve decided to host a webinar. Webinars are fantastic for generating high quality leads , and they can also help you build stronger relationships with your current customers. But hosting a successful webinar? If you want to host a kick-butt webinar, there are a ton of moving parts that you'll have to prepare for.

Webinar Metrics 28

Webinar Metrics Landing Pages Co-Registration Long Tail Marketing 28

Customer Experience Matrix

APRIL 5, 2009

People develop new products because they feel they can offer something existing products do not. In the early stages of an industry, the new products are often similar because several people have independently spotted the same opportunity and built something to tap it. send a reminder three days before a Webinar).

Demand Generation 120

Demand Generation Digital Asset Management Demand Marketing Management 120

Sword and the Script | B2B

NOVEMBER 24, 2020

A survey identified ideas B2B marketers can use to improve attendance, engagement and get more value out of their investment in virtual events. Webinars, digital tradeshows and online conferences have been a go-to substitute for live physical events in the wake of the pandemic. Collaborate with the sales team to produce events.

B2B Marketing 66

B2B Marketing Webinar Metrics Co-Registration Advertising Agencies 66

The Empathy Marketing Blog

JANUARY 30, 2020

That’s why I interviewed Dave Gerhardt ( @davegerhardt ), VP of Marketing at Drift.com and co-author of the new book Conversational Marketing. And it’s not because we have some secret, but our secret has been we’ve used our own product and really made conversations the center of our business. Have a conversation to do event tickets.

Conversion 52

Conversion Lead Scoring Lead Ranking Leads 52