The Point

DECEMBER 12, 2017

Results from Deloitte’s 2017 CMO Survey are out, providing insights into key trends, plans, and opinions from more than 2,800 top marketers. The main driver is almost certainly mobile advertising, which experts have estimated at accounting for more than 70% of digital media spend overall. Photo by Helloquence on Unsplash.

CMO 218

CMO Customer Surveys Analytics Planning 218

Marketing Insider Group

JULY 15, 2020

However, trends have emerged out of this new normal that are helping marketers make sense of the changing times. These four marketing trends might help you reach your customer base in this continuing uncertainty. Check the information listed on your website, Facebook, Instagram, Twitter, and other social media pages.

Paid Content 278

Paid Content Trends Planning Cost Per Click 278

Engagio

JULY 20, 2023

Let’s face it, CMO’s are busy, and getting the right info to them at the right time can be daunting- especially when your CMO is prone to 11th hour requests for data! Get that to me next week, said no CMO EVER! CMO: High Intent Keywords in the last week: Why will your CMO care? The report layout: 3.

DemandBase 62

DemandBase CMO Sales Qualified Opportunity Demand Generation 62

The Marketing Blender

MARCH 2, 2022

What is the fractional CMO scope of work? For a fractional CMO, scope of work is usually determined by a few different factors, including: The budget you have assigned to spend on marketing. Since there can be a great deal of variation, let’s begin with what a scope of work for your fractional CMO could include. Our Services.

CMO 98

CMO Marketing Budget Creation Marketing Budget Work Management 98

illumin

FEBRUARY 28, 2024

On February 15, 2024, illumin was thrilled to participate in Brand Innovators’ Wellness Wave Summit: Unpacking Industry Insights and Trends , hosted by Tonal. Marketing leaders gathered alongside Brand Innovators to spend the day discussing industry trends and how brands can prioritize health and wellness.

Trends 52

Trends Brand Identity Branding CMO 52

Sprout Social

SEPTEMBER 12, 2023

Social media has become deeply ingrained in our daily lives, evolving from a novel tool to connect with friends into a central hub for entertainment, news, community building and discovery. Use this resource to identify the biggest ways your brand can capitalize on the power of social media in the coming year.

Social Media 121

Social Media Social Marketing Media CMO 121

Marketing Insider Group

NOVEMBER 26, 2019

If music lovers are talking about an upcoming festival on social media, for instance, martech tools may help music brands like Spotify develop individualized content around the artists that users mention. The post 4 Trends You Need to Know On Martech’s Evolution appeared first on Marketing Insider Group.

Trends 281

Trends Marketing AI Work Management Marketing Management 281

SocialPilot

FEBRUARY 9, 2024

Online marketing is evolving each day with newer trends and challenges. Be it inspiration for your next campaign or leveraging the latest features of social media, they’ve got your back. Social Media Marketing + Michael A. Social Media News + Matt Navarra Karissa Bell Sarah Frier Social Media Marketing Michael A.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

seo.co

JUNE 28, 2020

What is an Outsourced CMO? When Do Businesses Hire Outsourced CMOs? + The Biggest Pros of Outsourcing a CMO. + The Biggest Cons of Outsourcing a CMO. + How to Find the Right Outsourced CMO. The tricky part is when you have to hire someone at a C-suite level, like a Chief Marketing Officer (CMO).

CMO 105

CMO Work Management Marketing Management Service 105

ClickZ

DECEMBER 10, 2019

The CDP, which merges CRM data with DMP data from platforms like Salesforce is one of the more interesting trends in martech. Social media marketing platform : Tools such as Hootsuite help organizations schedule, monitor, curate, and amplify content across multiple social media platforms.

Work Management 83

Work Management Press Marketing Management CMO 83

ClickZ

AUGUST 22, 2020

Trends and consumer behaviors that will give your business a strategic benefit. How values and tasteful social media content makes 58% of consumers more inclined to make a purchase. To help you out and give you some foresight, we’re shedding light on the trends and consumer behaviors that will give you a strategic benefit. .

eCommerce 126

eCommerce Trends Business Social Media 126

Marketri

SEPTEMBER 12, 2023

In today’s rapidly evolving business landscape, it can be challenging to keep up with the latest marketing trends and technologies. If your marketing strategy relies heavily on paid media, it’s crucial to have specialists who understand various advertising platforms, search engine marketing, social media, and data tracking.

CMO 62

CMO Advertising Agencies Planning Paid Search Agency 62

Martech Advisor

DECEMBER 17, 2019

From why direct-to-consumer (D2C) companies are moving away from social media marketing channels to how voice search will influence customer experiences and buying decisions, to the critical role of AI, find out which trends will shape the future of marketing. Kevin Alansky , CMO, Higher Logic. Matt Reid , CMO, EZ Texting.

Advertising Agencies 143

Advertising Agencies Trends Paid Search Agency Budget Programs 143

Outgrow

APRIL 9, 2024

Interactive, cultural, and trending widgets designed by him have been featured on TrendHunter, Alibaba, ProductHunt, New York Marketing Association, FactoryBerlin, Digimarcon Silicon Valley, and at The European Affiliate Summit. And for this month we are going to interview Don McGuire, CMO of Qualcomm. Don McGuire: CMO of Qualcomm.

Marketing AI 52

Marketing AI CMO Small Business Marketing Lead Ranking 52

Martech Advisor

FEBRUARY 24, 2020

How to become a chief marketing officer (CMO)? We look at ways in which a young marketer aspiring for this role can prepare, and also listen to the advice given by high-achievers who were appointed CMO in their 30s. Chart Your Path to Become a Chief Marketing Officer (CMO).

CMO 102

CMO Work Management Advertising Agencies Marketing Management 102

Marketri

APRIL 4, 2024

They have one person and some tools, but key skill sets are missing, starting with a professional capable of marketing strategy and planning, which is typically done by a CMO. Experienced marketing leadership in the form of a CMO is only one of the many key roles needed to effectively market a B2B company today.

Marketing Automation Services 118

Marketing Automation Services Budget Programs Work Management B2B Marketing 118

Sprout Social

FEBRUARY 16, 2023

Executing on a social media marketing strategy is like completing an obstacle course. Dietrich is a former CMO, most notably the head of marketing who took Atlassian public in 2015. Today, she advises several CEOs and CMOs as they navigate various phases of hypergrowth. If you’re feeling the heat, we see you and hear you.

Social Media 114

Social Media Work Management Marketing Management Social Marketing 114

ClickZ

AUGUST 30, 2021

Senior marketers from challenger brands Yazzo and Vital Farms outline three trends that will pack a punch for your 2022 digital strategy. Here are three trends that are top-of-mind with challenger brand marketers and offer valuable food for thought to your own 2022 marketing strategy. Media effectiveness.

Trends 124

Trends Marketing Budget Brand Identity Branding 124

6sense

JULY 15, 2021

So when it came time to reconvene women B2B marketing leaders for our Empowered CMO Network gatherings, as we’ve done the past few years alongside co-sponsors SEBA International, Medallia, Allocadia, PathFactory, and Blast Media, it was just a matter of how, not if.

CMO 62

CMO Press Cable Blast Campaigns 62

ClickZ

FEBRUARY 7, 2020

We’re moving beyond basic automation to greet a buyer by name to digging into personal shopping habits and browsing trends to leverage behavior, wants, and needs to maximize conversions. From dozens of predictions and analyses across the industry, here are the top 10 marketing trends to look out for in 2020. Voice search. Live video.

Paid Content 142

Paid Content Marketing AI Trends Paid Search Agency 142

Vision Edge Marketing

MARCH 30, 2021

If you had a chance to read the recent Korn Ferry article The CMO is Forever Changed , perhaps the statement “linking marketing activities and business results hasn’t always been the strong suit of CMOs” rang familiar. More technology and data than ever sits within grasp of every CMO. How has this worked out for the CMO?

Enterprise Management 281

Enterprise Management Work Management CMO Marketing Management 281

Oktopost

OCTOBER 29, 2020

With a huge spike in video content across social media and no signs of it slowing down, producing engaging thought leadership videos have become the latest trend for B2B marketers. Looking to Learn More About Video for Social Media? Listen to the podcast: About Sivan Felder: Sivan Felder eats, sleeps and breathes video.

Social Media 104

Social Media Video Marketing B2B Thought Leadership Media 104

Martech Advisor

FEBRUARY 19, 2020

As the evolution of technology continues to create endless new marketing and communication channels, roles within marketing, particularly CMO, are shifting. As these shifts occur, this article by Natasa Djukanovic, CMO, Domain.me, dives into what marketers should keep a close eye on to understand best practices and division of responsibility.

CMO 62

CMO Trends Paid Search Agency Marketing Analytics Tools 62

The Point

DECEMBER 13, 2019

I asked the best subject matter experts I know, my colleagues at Spear Marketing Group , what trends they think will highlight the next 12 months in B2B demand generation. In 2019, we saw a continued trend of data integrations, specifically with solutions like intent data and IP address lookup becoming a standard in marketing platforms.

Demand 222

Demand Ideal Customer Profiles Demand Generation Agencies Account Based Marketing 222

Hubspot

JANUARY 4, 2021

We are seeing the demand for engagement already this year and this will continue to be a big trend through 2021.". Jake Milstein , CMO at CI Security , told me: "When the pandemic hit, there was a huge spike in registrations and attendance in virtual events that attempted to mimic in-person events. Teams and Collaboration.

Trends 101

Trends Marketing AI Work Management Planning 101

Porch Group Media

NOVEMBER 17, 2022

Join us as industry leaders and experts discuss important marketing topics and share actionable insights and unique perspectives on the latest marketing, strategies, technology, and trends. Luci: I don’t know if you all saw it in the media, but Kroger’s purchase of Albertsons was very interesting.

First-Mover Advantage 52

First-Mover Advantage Media Advertising Agencies Marketing Proposals 52

B2B Marketing Directions

OCTOBER 9, 2022

Source: "The CMO Survey" (Christine Moorman, 2022) (This month's Research Round-Up continues my review of selected B2B findings from the September 2022 edition of "The CMO Survey." In last month's Research Round-Up post , I discussed some of the major findings in the latest edition of "The CMO Survey."

CMO 52

CMO Customer Surveys Analytics Research 52

B2B Marketing Directions

SEPTEMBER 16, 2018

To plan effectively for 2019, marketing leaders need a solid understanding for the overall economic and competitive environment and the major trends impacting B2B marketing. The CMO Survey is a valuable resource for information regarding these important issues. Two-thirds of the respondents (66.0%) were affiliated with B2B companies.

CMO 40

CMO Customer Surveys Trends Planning 40

ViewPoint

FEBRUARY 8, 2016

I pitched him the question, “What makes a dream marketing team and how should a CMO build one?” Matt was one of SLMA’s 40 Most Inspiring Leaders in Sales Lead Management in 2015 , and his Seattle-based marketing company’s involvement with many CMOs around the country certainly qualifies him for this topic.

CMO 168

CMO Planning Storytelling Ad Building 168

Pearl Digital Marketing

SEPTEMBER 13, 2019

That trend is continuing into the C-suite. For example, fractional CMOs or outsourced marketing executives. These for-hire experts include fractional chief marketing officers (CMOs), chief financial officers (CFOs), vice-presidents for human resources, and chief information officers (CIOs). What is a fractional CMO?

CMO 75

CMO Enterprise Management Work Management Marketing Management 75

Martech

DECEMBER 20, 2023

Social Pros Podcast “Social Pros,” one of the longest-running marketing podcasts, focuses on the real-world experiences of social media practitioners. Whether you’re an old hand or just starting, you’ll find advice that you can use to improve SEO, content marketing, social media strategy, email marketing and more.

Marketing AI 116

Marketing AI Ethics Planning Paid Search Agency 116

Stevens & Tate

MARCH 2, 2020

Being informed about current and recent marketing trends, is an excellent tool for advertisers to have. We’re aware that keeping up with these trends can often be difficult. Top 10 Marketing Trends to Watch for in 2020. Similar Article: What’s Trending in Marketing For April 2019. Improving Your Marketing Program.

Trends 59

Trends Planning Paid Search Agency ROAS 59

Vision Edge Marketing

JUNE 6, 2023

Along with the CSO and the Chief Marketing Officer (CMO), CGOs are tasked with identifying opportunities for growth. Now let’s compare and contrast the roles of CGOs and CMOs. In comparison to the CMO, the CGO has a broader focus. The CGO has a more operational focus, whereas the CSO has a more strategic focus.

Touchpoints 182

Touchpoints CMO Work Management Cross-Selling 182

ANNUITAS

DECEMBER 11, 2023

The key drivers of this breaking point are performance issues and budget issues: Performance issues: Conversion rates in paid digital media and content syndication have been trending down for some time, and outbound email is at some of its worst performance levels. This is a similar trend reported in the 2022 report , as well. . #2

Marketing Analytics Tools 130

Marketing Analytics Tools Paid Search Agency Planning Budget Programs 130

B2B Marketing Directions

SEPTEMBER 15, 2019

The findings of the August edition of The CMO Survey by Duke University's Fuqua School of Business, the American Marketing Association, and Deloitte were published a few days ago. The CMO Survey is conducted semi-annually, and it's a valuable resource for capturing the views of U.S. B2B and B2C companies. in the next 12 months.

CMO 49

CMO Customer Surveys Allocation B2B 49

Hubspot

SEPTEMBER 10, 2020

Here, I spoke with Christina Mautz , CMO and Head of Sales at Moz, to learn how business leaders can still build impactful events virtually — plus, how leaders can foster a sense of collaboration and community, even when entirely remote. These sessions included topics like: Ask a CMO. Current Trends in the Agency World.

Communities 96

Communities CMO Ad Building Paid Search Agency 96

Tomorrow People

NOVEMBER 23, 2018

If you’re not thinking about how customers and technologies are responding to current market trends, then the software industry will fall behind. Others prefer more media-orientated content. Content must be able to adapt to market trends, and be able to respond to customers wants and needs. The dynamic of buyers has changed.

Top of Funnel 209

Top of Funnel Trends Planning B2B Thought Leadership 209