KoMarketing Associates

SEPTEMBER 23, 2020

It pervades every major area of B2B marketing and shows no signs of slowing down. And when we look back to the B2B marketing automation trends we outlined last year , it’s impressive how far we’ve come in just one year. But despite all the growth, marketing automation is still just getting started. Social media.

Marketing Automation Services 296

Marketing Automation Services Marketing AI Marketing Automation Marketing Budget 296

New North

AUGUST 14, 2023

” If you’re a B2B marketer, at some point you’ve heard these questions in a marketing strategy meeting. Or maybe it was your CMO. They’re the symptom of a larger issue — marketing teams struggle to craft an overarching content marketing strategy designed to help their customers.

Marketing Strategy 52

Marketing Strategy Marketing & Strategy B2B Marketing Ad Building 52

Moz

AUGUST 7, 2019

However, I thought it would be interesting to see the lasting impact of my work by sharing a present-day screenshot of the organic traffic trend, via Google Analytics. Instead, we built a very relationship heavy, referral-based sales cadence that was supported by marketing automation, so list growth was the metric to pay attention to.

Case Studies 49

Case Studies Case Study Paid Search Agency SEO 49

The Marketing Blender

MAY 4, 2021

What, exactly, does a fractional CMO do? or “It feels like we’re not getting the ROI out of our marketing,” it might be time to consider hiring a fractional Chief Marketing Officer. CEOs are looking for solutions when sales start to falter or marketing efforts are falling flat, especially when you need to stay within a budget.

CMO 98

CMO Work Management Marketing Budget Marketing Budget Creation 98

accelerate agency

FEBRUARY 17, 2023

In basic terms, a strategy outlines the purpose behind your marketing efforts, while a plan shows how you’re going to implement that strategy to achieve the desired results. A SaaS marketing strategy is owned by your CMO, and the plan is owned by a marketing manager.

Planning 52

Planning Paid Content Marketing Budget Creation Marketing Plans 52

accelerate agency

FEBRUARY 17, 2023

In basic terms, a strategy outlines the purpose behind your marketing efforts, while a plan shows how you’re going to implement that strategy to achieve the desired results. A SaaS marketing strategy is owned by your CMO, and the plan is owned by a marketing manager.

Planning 52

Planning Paid Content Marketing Budget Creation Marketing Plans 52

accelerate agency

FEBRUARY 17, 2023

In basic terms, a strategy outlines the purpose behind your marketing efforts, while a plan shows how you’re going to implement that strategy to achieve the desired results. A SaaS marketing strategy is owned by your CMO, and the plan is owned by a marketing manager.

Planning 52

Planning Paid Content Marketing Budget Creation Marketing Plans 52

SnapApp

APRIL 4, 2018

41 Executives Discuss The B2B Marketing Metrics They Use to Measure Performance and Demonstrate Value to the C-Suite. . Orbit Media | Co-founder and CMO. . . Pipeline Trend by Month. Marketing Qualified Leads Conversions. Jostle | Growth Marketing Director. . . BigSpeak | EVP - Marketing. . .

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Terminus

NOVEMBER 12, 2018

You must have a high degree of emotional intelligence to build relationships with your colleagues, your customers, analysts, media, and beyond. Sure, but there’s a lesson here: For a while, the trend in marketing has been highly quantitative. He built his career as a growth marketer, and everything was about the numbers.

Allocation 20

Allocation Resources Demand Enterprise Management 20

Marketing Insider Group

OCTOBER 16, 2021

I can’t emphasize enough how vital it is for today’s businesses to put their customers at the heart of everything they do, not only for the success of their marketing strategy but also for the long-term success of their business as a whole. These companies will continue to have huge success without relying on traditional marketing techniques.

Work Management 251

Work Management Marketing Management Paid Search Agency Budget Programs 251

Marketing Insider Group

NOVEMBER 16, 2019

I can’t emphasize enough how vital it is for today’s businesses to put their customers at the heart of everything they do, not only for the success of their marketing strategy but also for the long-term success of their business as a whole. These companies will continue to have huge success without relying on traditional marketing techniques.

Work Management 278

Work Management Marketing Management Paid Search Agency Budget Programs 278

Outgrow

AUGUST 11, 2021

Interactive, cultural, and trending widgets designed by him have been featured on TrendHunter, Alibaba, ProductHunt, New York Marketing Association, FactoryBerlin, Digimarcon Silicon Valley, and at The European Affiliate Summit. Saksham Sharda: Fill in the blank – An upcoming marketing trend is.

Planning 52

Planning Budget Programs Network Marketing Outgrow 52

SnapApp

DECEMBER 12, 2017

The marketing industry is embracing deeper analytics, integrations that align teams targeting leads at different stages of the funnel, and AI that can predict the results of a campaign and auto-optimize in real-time without human intervention. . . We reached out to 30 B2B marketing executives and asked the following question: . .

Marketing Automation Services 103

Marketing Automation Services Marketing AI Paid Content Marketing Automation 103

Zoominfo

SEPTEMBER 17, 2018

The iTunes description for this podcast reads as follows: The Influencer Podcast is an innovative podcast that explores the secrets behind the ever-changing trends of influencer marketing and the careers of today’s top social influencers. 7. Internet Marketing. 9. Actionable Marketing. The Influencer.

Paid Content 252

Paid Content Paid Search Agency Advertising Agencies Enterprise Management 252

Outgrow

NOVEMBER 1, 2022

Interactive, cultural, and trending widgets designed by him have been featured on TrendHunter, Alibaba, ProductHunt, New York Marketing Association, FactoryBerlin, Digimarcon Silicon Valley, and at The European Affiliate Summit. . About our guest: Brendan Hufford is the Founder of Growth Sprints and Growth Marketer at ActiveCampaign.

Top of Funnel 52

Top of Funnel Marketing AI Marketing Funnels Advertising Agencies 52

Single Grain

JUNE 3, 2021

More than 70% of companies are investing in content marketing. However, marketing does not end here. Interestingly, traditional media still remains the most trusted medium of advertising: 60% of people trust traditional media compared to social media (29%). the marketing director.

Resource Management 98

Resource Management Paid Search Agency Planning Work Management 98

Brandpoint

JUNE 7, 2018

(Note our omission of the formerly ubiquitous SXSW , which has become so diverse in attempting to cover the worlds of film, culture, music and technology that many marketers are seeking more targeted events.). Digital marketing. Host: Rising Media. This year featured more in-depth sessions and workshops on digital trends.

Conference 132

Conference Enterprise Management Work Management Marketing Management 132

Directive Agency

MARCH 7, 2019

Digital strategist and content Guru, Ann Handley, has become one of the top leaders shaping modern marketing today. She is an expert in infographic marketing and is well versed in lead generation, SEO and content marketing. Dr. Nancy Richmond is a leading influencer in social media, leadership and professional branding.

Demand Generation Agencies 111

Demand Generation Agencies Enterprise Management Work Management Marketing Management 111

6sense

DECEMBER 10, 2021

The company rebuilt its go-to-market strategy, put 6sense at its core, and set on a transformational path to maximize the available opportunity. CMO Casey Carey shared how Kazoo reimagined its demand-capture strategy to drive significantly higher account engagement, conversions, and win rates. 63pp MQL quality. 307% organic traffic.

Lead Ranking 62

Lead Ranking Sales Management Ideal Customer Profiles Top of Funnel 62

chiefmartech

AUGUST 5, 2019

First, Mike Volpe , CEO of Lola.com, will present From CMO to CEO: The Journey and Lessons Learned. After stints as CMO at HubSpot and Cybereason, Mike landed the top job at Lola.com. In the last year, he’s been experiencing the journey from marketing leader to CEO. Optimizing SEO Operations for Marketing Leaders.

Enterprise Management 61

Enterprise Management Planning Marketing Attribution Work Management 61

accelerate agency

JANUARY 26, 2023

This two-day event is expected to attract guests in their thousands, and media outlets from around the world. Speakers in previous years have included Andy Crestodina, Co-Founder and CMO of Orbit Media, and Karen Hopper, Performance Marketing Strategist at Razorfish.

Conference 52

Conference Work Management Marketing Management Paid Search Agency 52

accelerate agency

JANUARY 26, 2023

This two-day event is expected to attract guests in their thousands, and media outlets from around the world. Speakers in previous years have included Andy Crestodina, Co-Founder and CMO of Orbit Media, and Karen Hopper, Performance Marketing Strategist at Razorfish.

Conference 52

Conference Work Management Marketing Management Paid Search Agency 52

SWZD

OCTOBER 16, 2019

These and related questions are issues that Mercer helps companies around the world navigate, and we recently had a wide-ranging and fascinating conversation with Jeanniey Mullen , Mercer’s CMO. About Mercer. Impacting Lives at Mercer. We asked Jeanniey how she decided to join Mercer. looking at healthcare related legislation.

Enterprise Management 48

Enterprise Management B2B Thought Leadership Thought Leadership Work Management 48

Hubspot

MARCH 17, 2017

Like big names -- speakers include actor Kate McKinnon and the CMO of the National Basketball Association. 2) Social Media Marketing World. Source: Social Media Examiner. Attend this event if you: Want to become a thought leader or otherwise build your following on social media. 3) Digiday Publishing Summit.

Network Marketing 77

Network Marketing Best Practices Work Management Marketing Management 77

Hubspot

OCTOBER 2, 2019

More and more martech solutions will pop up on this map next year, because marketers can't get enough of them. This trend of adopting different martech solutions has hit our customer base, too. I'd argue that marketers are more in-tune with their tech stack than anyone else at a company.

CRM 75

CRM Work Management Marketing Management CMS Development 75

SnapApp

OCTOBER 3, 2017

The goal was to uncover actionable tips you can implement to better align your sales and marketing teams, and ultimately close more deals. . . 45 B2B Marketing Experts Explain How to Align Sales and Marketing Teams for Your Business or Clients. . . . Triblio | CMO. . . Marketing celebrates only when sales does.

Sales Management 97

Sales Management Top of Funnel Lead Ranking Work Management 97

Webbiquity

JUNE 3, 2014

For example, no one was talking about the social employee as recently as late 2006, but according to Google Trends , search interest in the term has quadrupled in the past five years. So investment in growth will return, but it will be different. Thought Leadership Requires A Little Thought by CMO. by NewRayCom.

Marketing & Strategy 100

Marketing & Strategy Business Thought Leadership Lead Ranking 100

Single Grain

JULY 3, 2023

This is often reflected in a person’s online presence, such as social media profiles, personal websites, blogs, or any other form of content. Consider Lisa, the CMO of a leading tech company. Essentially, you’re presenting yourself as a brand, just as a company does with its products.

Personalization 52

Personalization Branding Brand Identity Ideal Customer Profiles 52

SnapApp

DECEMBER 22, 2016

Since this is one of the most comprehensive lists of marketing blogs you'll find anywhere online, so we've broken the list into topical categories for easy navigation: Content Marketing. Email Marketing. Account Based Marketing. Social Media. Video Marketing. Marketing Technology. Trends/ Insights.

Marketing Analytics Tools 48

Marketing Analytics Tools Sales Management Top of Funnel Planning 48

SnapApp

JULY 7, 2017

42 VPs, CMOs and Content Strategists Discuss How They Have Used Interactive Content to Better Qualify Leads (and Close More Sales). . . Vertical Measures | Paid Media Supervisor. . . Orbit Media | Co-Founder/ Strategic Director. . . R onSela.com | Growth Marketing Consultant. . . FoodLogiQ | CMO. . .

Sales Qualified Leads 118

Sales Qualified Leads Top of Funnel High Quality Lead Paid Content 118

chiefmartech

FEBRUARY 14, 2019

For instance, Third Door Media, the producers of MarTech , also run the SMX Advanced show that’s focused on expert-level techniques for SEO and paid search marketing. That afternoon, we’ll have back-to-back keynotes from two martech pioneers: Mayur Gupta, the CMO of Freshly, and Terence Kawaja, the CEO of LUMA Partners.

Enterprise Management 41

Enterprise Management Work Management Marketing Management Marketing AI 41

chiefmartech

MARCH 14, 2017

And, most importantly, how can marketers and marketing technologists harness the tension of this marketing yin-and-yang to achieve maximum impact on their brands? We’ll discuss issues such as: How does CMO-level strategy get mapped into marketing technology capabilities?

Enterprise Management 48

Enterprise Management Planning Work Management Marketing Management 48

MKT1

APRIL 16, 2024

Hearing from all of you on these topics led to a couple conclusions: Takeaway 1: Most marketers mainly use AI for writing and not much else Content creation and copywriting use cases were overwhelmingly the most popular in our recent survey.

Marketing Automation Services 105

Marketing Automation Services Budget Programs Tools Paid Search Agency 105