ViewPoint

MARCH 1, 2016

This is Part One of a two-part blog about how organizations with a complex sales process can improve accuracy in lead/revenue projections. The real potential of lead nurturing is ignored. Effective follow-up on pipeline, nurture and no-response prospects can triple the revenue from marketing campaigns.

ROI 159

ROI Lead Ranking Marketing Qualified Leads MQL 159

markempa

DECEMBER 12, 2016

I’ve compiled a list of the 10 most popular and shared posts on the B2B Lead Blog, chosen by marketers, just like you, to help you get ready to have a great 2017. For the majority of B2B companies with complex sales, marketing-generated leads rarely account for 50% of revenue and often it’s often much less.

Account Based Marketing 84

Account Based Marketing Marketing Qualified Leads Lead Scoring Lead Ranking 84

markempa

MAY 12, 2008

”We know more about our prospects (leads) than we know about our current customers” was a shocking statement I heard from a client and it stuck with me. The CMO Council concluded, “Only 50 percent of global marketers report having a strategy for further penetrating or monetizing key account relationships.

Lead Generation 120

Lead Generation Lead Scoring Lead Ranking Generation 120

markempa

MAY 23, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

CMO 120

CMO Lead Generation Marketing Budget BtoB 120

Webbiquity

JUNE 28, 2012

While web analytics software tells us important metrics like how many visitors we have, which pages they visit and for how long, sales and marketing need more leads. When a company comes onto your website it’s an opportunity for you to proactively take its anonymous interest and turn it into a lead.

Marketing Management 100

Marketing Management Marketing Websites Lead Scoring Lead Ranking 100

Marketing Insider Group

MAY 12, 2010

Online lead generation is one of the best ways to identify customers early in the journey and produce a solid and predictable return on investment. Marketing needs to be the engine to identify qualified leads for sales. The reason for this is that the basic fundamentals of online lead generation prepare you for everything that follows.

Lead Generation 100

Lead Generation Sales Management Lead Ranking ROI 100

Marketing Insider Group

AUGUST 12, 2010

We discussed the great lead quality vs. lead quantity debate. And the conversation went way later than the restaurant manager and our wonderful server wanted it to. And when quality is required, you need to be able to deliver leads that convert. The debate often goes like this: Sales wants more leads.

Work Management 100

Work Management Marketing Management Sales Qualified Leads Lead Scoring 100

ANNUITAS

MAY 24, 2011

Jon leads strategy and execution for all aspects of Marketo’s hyper-efficient demand center (powered by Marketo’s solution, of course). In Marketo’s popular blog, Modern B2B Marketing , he explores everything from lead nurturing and social media to marketing ROI and revenue performance management (RPM).

Marketo 100

Marketo Marketing Automation Services Work Management Marketing Management 100

markempa

NOVEMBER 15, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Lead Generation 120

Lead Generation Marketing Strategy Marketing & Strategy Webinar Metrics 120

markempa

DECEMBER 21, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! " Related post: U.S.

Budget Programs 120

Budget Programs Lead Generation B2B Sales Sales Qualified Leads 120

Conversica

MARCH 12, 2019

By Rashmi Vittal, Conversica CMO. Some emerging use cases include chatbots that handle customer service requests, a virtual assistant that answers HR benefit questions, or a marketing AI assistant that sifts through thousands of leads to understand which people might be interested in your products and goods.

Work Management 76

Work Management Conversion Top of Funnel Cross-Selling 76

markempa

MAY 23, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Lead Generation 120

Lead Generation Sales Qualified Leads Generation Leads 120

markempa

FEBRUARY 3, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Lead Generation 120

Lead Generation Leads Lead Marketing Qualified Leads 120

markempa

JANUARY 23, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Lead Generation 120

Lead Generation BtoB B2B Marketing B2B Thought Leadership 120

Adobe Experience Cloud Blog

AUGUST 6, 2009

  Mike is a leading sales and marketing executive, leading the growth of Green Leads while sharing b2b demand generation knowledge with others.  When it comes to leads, quality or quantity? How does lead nurturing play a part in reaching these executive contacts? Keep the efforts happening daily. 

Demand Generation Agencies 48

Demand Generation Agencies Thought Leadership Demand Generation Social Media 48

ViewPoint

APRIL 18, 2012

Social Media is Becoming a Lead Gen Vehicle. While still in the early days of companies adopting it and developing best practices, Aberdeen is seeing social media marketing moving from being around awareness and thought leadership to really being around demand generation and lead management and so forth. When are they qualified?

Trends 120

Trends Practices Marketing Automation Services Work Management 120

Ambal's Amusings

MAY 27, 2010

Leading Lights: Marketing and PR Strategist David Meerman Scott – video interview. "Simple Content Creates Quality Leads!" Maria Pergolino is Director of Marketing at Marketo , leading their efforts in adoption of social media channels for brand awareness and demand generation. Ardath Albee Recommends.

B2B Marketing 100

B2B Marketing Content Marketing B2B Planning 100

Ambal's Amusings

FEBRUARY 18, 2010

Sewell is president of Spear Marketing Group , a full-service agency with offices in Silicon Valley and Seattle that specializes in demand generation, lead management, and ROI-based marketing. How to Choose Your Carrot: Effective Lead Generation Offers for High-Technology Marketers (White Paper). " Howard Sewell's Bio.

Demand Generation Agencies 100

Demand Generation Agencies Paid Search Agency Emarketing Inbound Marketing 100

Hubspot

MARCH 20, 2012

HubSpot customers generated an average of 34,000 new leads per day in 2011. million leads in 2011. HubSpot customers saw an average of 32% increase in leads per month in 2011. May 19: Mike Volpe named CMO of HubSpot. HubSpot improved its lead management tools to incorporate more data and flexibility.

Hubspot 28

Hubspot Enterprise Management Work Management Marketing Management 28

Hubspot

MAY 13, 2013

Below I’ve detailed six metrics highlighted by CMO Mike Volpe on this very blog , how to identify when they’re underperforming, and how to make the necessary adjustments to save your bacon. For instance, take a look at your lead management strategy and look for ways to identify quality leads quicker and shorten the sales process.

Work Management 28

Work Management Marketing Management Lead Ranking Marketing Budget 28

Hubspot

FEBRUARY 18, 2013

If you're a CMO, you may have heard the term "native advertising" bandied about recently. And within inbound marketing, you're using that content to cultivate and generate leads through marketing offers (e.g. In plain English, that means paid editorial. What Is Native Advertising? and a waving flag in the other.

Paid Content 28

Paid Content Inbound Marketing Advertisements Advertising 28

Hubspot

MARCH 8, 2012

HubSpot CMO Mike Volpe can clarify: "Web analytics measure things a webmaster cares about, like page load times, page views per visit, and time on site. Marketing analytics, on the other hand, measure business metrics like traffic, leads, and sales, and which events (both on and off your website) influence whether leads become customers.

Analytics 28

Analytics Marketing Analytics Tools Lead Ranking Marketing Management 28

ANNUITAS

MARCH 8, 2023

The CMO Council recently found that only 12% of marketers believe they have content marketing engines that are strategically programmed to target the right audiences with relevant and persuasive content to engage across channels and perpetually. Random Act #2: More Leads; ANY Leads! If so, you’re not alone. What do we do?

Lead Ranking 130

Lead Ranking Top of Funnel Demand Marketing Qualified Leads 130

SendinBlue

JUNE 29, 2022

How much time and money do you waste while managing critical marketing processes manually? More conversions, increased productivity, and more sales leads are among the key benefits of marketing automation. Effortless lead capture. It can also evaluate the chances of converting this lead based on predefined rules.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

Hubspot

JANUARY 17, 2012

But in the end, whether yours is a retail shop where customers walk in and pick goods up off store shelves or it's a business-to-business entity with a much longer sales cycle, generating and managing leads —fresh blood, so to speak—is the main focus of any business and no doubt, your #1 job. Congratulations!

Lead Management 28

Lead Management Work Management Marketing Management Top of Funnel 28

Adobe Experience Cloud Blog

AUGUST 30, 2010

It’s been a bit over three and a half years since Marketo started formal operations, and two and a half since we launched Marketo Lead Management. We’ve been pioneers in the use of B2B social media and content marketing to generate awareness, organic traffic, and lead generation. Lead Management. Telemarketing.

Marketo 48

Marketo Class CMO Enterprise Management 48

Adobe Experience Cloud Blog

NOVEMBER 11, 2008

There is an amazing amount of great content about B2B marketing out there, ranging from trends in demand generation to best practices in lead nurturing, lead scoring, and landing page optimization to how to buy and select marketing automation systems. Seven Lead Nurturing Tools and Resources. white paper).

Budget Programs 48

Budget Programs Marketing Automation Services Resources Marketing Budget 48

LeadSloth

JANUARY 12, 2010

Christoper Doran , CMO, Manticore Technology. Kevin Joyce , CMO, Market2Lead. The vast majority of leads generated on a website never have a meaningful conversation with a sales rep. If there is no mechanism to pass the lead back to the marketing team (in an automated or semi-automated fashion), the lead is gone forever.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100

Conversica

MARCH 12, 2019

“Marketers are going to blow up their lead gated content models in 2019. Randy Frisch, CMO, President & Cofounder, Uberflip. Bernie Borges, CMO, Vengresso. Seth Lieberman, CEO, SnapApp. They don’t work for anyone, not the prospect, not the marketer, and definitely not sales.” ” Vidyard.

Advertising Agencies 69

Advertising Agencies Trends Ideal Customer Profiles Lead Ranking 69

Adobe Experience Cloud Blog

SEPTEMBER 22, 2008

Michael Gerard, Research Vice President for IDC's CMO Advisory Practice and Executive Advisory Group, recently published an Analyst Connection sponsored by Marketo titled Coordinating Marketing and Sales Across the Entire Revenue Cycle. Lead scoring and lead nurturing: Deploying a lead scoring.

Sales Qualified Leads 48

Sales Qualified Leads Enterprise Management Lead Scoring Lead Ranking 48

ViewPoint

MAY 7, 2015

This topic is of such importance, I reached out to fellow industry leaders and asked them to share their outlook on lead nurturing programs (and processes) and what to expect in the coming year. Email surfaced with the internet and the mixture of mail, calling and email became a standard for nurture models.

Lead Nurturing 120

Lead Nurturing Lead Ranking Lead Scoring PointClear 120

GreenRope

AUGUST 13, 2014

The many components of marketing automation: Lead Generation: Websites. Lead Management: Auto-responders. Lead scoring. Lead nurturing. We’ve decided to break this trend, and provide you with some examples of how marketing automation works, and the different ways you can make it work for your business.

Marketing Automation Services 40

Marketing Automation Services Marketing Automation Automation Work Management 40

GreenRope

AUGUST 13, 2014

The many components of marketing automation: Lead Generation: Websites. Lead Management: Auto-responders. Lead scoring. Lead nurturing. We’ve decided to break this trend, and provide you with some examples of how marketing automation works, and the different ways you can make it work for your business.

Marketing Automation Services 40

Marketing Automation Services Marketing Automation Automation Work Management 40

GreenRope

AUGUST 13, 2014

The many components of marketing automation: Lead Generation: Websites. Lead Management: Auto-responders. Lead scoring. Lead nurturing. We’ve decided to break this trend, and provide you with some examples of how marketing automation works, and the different ways you can make it work for your business.

Marketing Automation Services 40

Marketing Automation Services Marketing Automation Automation Work Management 40

GreenRope

AUGUST 13, 2014

The many components of marketing automation: Lead Generation: Websites. Lead Management: Auto-responders. Lead scoring. Lead nurturing. We’ve decided to break this trend, and provide you with some examples of how marketing automation works, and the different ways you can make it work for your business.

Marketing Automation Services 40

Marketing Automation Services Marketing Automation Automation Work Management 40

GreenRope

AUGUST 13, 2014

The many components of marketing automation: Lead Generation: Websites. Lead Management: Auto-responders. Lead scoring. Lead nurturing. We’ve decided to break this trend, and provide you with some examples of how marketing automation works, and the different ways you can make it work for your business.

Marketing Automation Services 40

Marketing Automation Services Marketing Automation Automation Work Management 40

GreenRope

AUGUST 13, 2014

The many components of marketing automation: Lead Generation: Websites. Lead Management: Auto-responders. Lead scoring. Lead nurturing. We’ve decided to break this trend, and provide you with some examples of how marketing automation works, and the different ways you can make it work for your business.

Marketing Automation Services 40

Marketing Automation Services Marketing Automation Automation Work Management 40