ANNUITAS
AUGUST 30, 2018
It’s been a while since you’ve heard from the ANNUITAS blog– and we’re very pleased to be back – but we’ve spent the last year creating a lot of new content centered on helping our customers find the answer to a very specific question: What type of CMO do you have? Lack of Trust in the CMO. Two Types of CMO.
ViewPoint
JULY 19, 2017
a prospect asked me, following our discussion about PointClear’s lead generation, qualification and nurturing services. We had just finished talking about the importance of marketing and sales coming together to mutually define a lead prior to starting a lead generation program. “What could derail this project?” Just ask!
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
ViewPoint
FEBRUARY 12, 2016
In a recent interview, I sat down with Matt Heinz of Heinz Marketing and picked his brain about what makes up a CMO’s marketing dream team. In summary, it’s hard to tell if the CMO is on track, but if his or her sales and marketing teams are acting as one “smarketing” team you’re headed in the right direction.
Anything Goes Marketing
FEBRUARY 18, 2009
In one of my meetings these past few weeks I was thinking of an analogy where I could break down the lead management process into much simpler terms so everyone could understand their roles - this is where football comes in. Think of the defense as anyone or anything that is hampering the lead management process.
ViewPoint
FEBRUARY 8, 2016
I pitched him the question, “What makes a dream marketing team and how should a CMO build one?” Matt was one of SLMA’s 40 Most Inspiring Leaders in Sales Lead Management in 2015 , and his Seattle-based marketing company’s involvement with many CMOs around the country certainly qualifies him for this topic.
ViewPoint
OCTOBER 5, 2018
The CMO of a Fortune 500 company offered the CRO the following options regarding spending $100,000 on a marketing campaign. The CMO came up with these options because he was fed up. No matter what he did, no matter how he spent the company’s money, the CRO would complain about lead quality (and quantity). What is a Lead?
Adobe Experience Cloud Blog
SEPTEMBER 28, 2012
by Dayna Rothman IDC recently released their 2012 CMO Advisory Service Best Practices Series: Realizing the Vision of the 21st Century Lead Management. Here are some questions that IDC sought to answer with their survey: How do leading companies staff and organize teams for effective lead management?
Expert insights. Personalized for you.
197 
Let's personalize your content