PureB2B

FEBRUARY 15, 2017

Lead nurturing is a vital part of B2B marketing because it‘s a key strategy in driving prospective customers towards a purchase decision. While they might not be customers from the get-go, prospects turn into warm leads faster if you invest the time and effort to communicate regularly after their first contact.

Top of Funnel 90

Top of Funnel Sales Qualified Leads Marketing Qualified Leads Lead Ranking 90

Crimson Marketing

DECEMBER 16, 2014

In this Moneyball for Marketing podcast, Marie Hattar, CMO of security technology leader Check Point Software Technologies, addresses this balance. Specifically, she reveals how this team balances corporate marketing activities to support both current quarter conversions and lead nurturing for conversion a quarter or two down the road.

CMO 100

CMO Paid Search Agency Transparency Lead Nurturing 100

Heinz Marketing

MAY 30, 2020

18 Common Features of a Best-in-Class Lead Nurture Program. A checklist to see if your lead nurture program is stacking up to some of the best. The Rise of the Strategic CMO. A look at how the role of CMO has changed over the years, and why they’re so important now. Great read, Mark Quadros.

B2B Sales 87

B2B Sales CMO Lead Nurturing B2B 87

Marketing Insider Group

AUGUST 30, 2021

revenue, leads, opportunities, etc.). So in our rush to obtain leads, drive opportunities, and move the sales needle, it’s easy to forget that we need to address our customers’ emotional needs (fears, hopes, wants, and aspirations). It’s a differentiator…” -Doug Brown, former CMO, IBM Systems. The result? They tune them out.

Paid Search Agency 297

Paid Search Agency B2B Sales Marketing & Strategy CMO 297

Adobe Experience Cloud Blog

JANUARY 31, 2020

Marketing teams often hear a mandate from their CMOs: “Be data-driven.”. But as a CMO, do you know exactly what you’re asking of your employees when you give this mandate? As a CMO in the age of data, your job is to make everyone on your team clear on these new responsibilities. 3. And does your team know what you mean?

Marketing Strategy 161

Marketing Strategy Marketing & Strategy Effectiveness Ad Building 161

ViewPoint

JULY 19, 2017

a prospect asked me, following our discussion about PointClear’s lead generation, qualification and nurturing services. We had just finished talking about the importance of marketing and sales coming together to mutually define a lead prior to starting a lead generation program. “What could derail this project?”

Lead Generation 149

Lead Generation PointClear Sales Leads Generation 149

Buzz Marketing for Technology

DECEMBER 9, 2008

The CMO title barely existed 15 years ago but it is already undergoing a significant transformation. In a recent research report entitled Future Tense: the Global CMO published by the Economist Intelligence Unit I hope to recap some of the most salient points of this paper as I see them.

CMO 100

CMO Lead Nurturing Buzz Blogger 100

PureB2B

FEBRUARY 15, 2017

Lead nurturing is a vital part of B2B marketing because it‘s a key strategy in driving prospective customers towards a purchase decision. While they might not be customers from the get-go, prospects turn into warm leads faster if you invest the time and effort to communicate regularly after their first contact.

Top of Funnel 62

Top of Funnel Sales Qualified Leads Marketing Qualified Leads Lead Ranking 62

Marketing Insider Group

AUGUST 30, 2021

revenue, leads, opportunities, etc.). So in our rush to obtain leads, drive opportunities, and move the sales needle, it’s easy to forget that we need to address our customers’ emotional needs (fears, hopes, wants, and aspirations). It’s a differentiator…” -Doug Brown, former CMO, IBM Systems. The result? They tune them out.

Paid Search Agency 181

Paid Search Agency B2B Sales Marketing & Strategy CMO 181

KoMarketing Associates

APRIL 7, 2021

It’s often referred to as if it was the same as lead generation. Demand generation includes lead capture, lead nurturing and pipeline acceleration.”. If we botch the customer experience in demand gen, all the other good things that are supposed to happen after it (lead nurturing, sales, etc) may not happen.

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

ViewPoint

DECEMBER 19, 2012

James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. As we plan for the New Year, it’s time to stop following and start leading. Sales Management: Create a 100% sales lead follow-up policy for the salespeople.

Forecasting 120

Forecasting Lock-In Leads Lead 120

The Point

MARCH 29, 2017

Earlier this year, I talked to a CMO at a B2B tech company whose sales counterpart was lobbying strongly for the company to adopt Account-Based Marketing (ABM) as part of their demand generation strategy. The lead funnel is obsolete. Think about it: most companies have no problem generating leads at the top of the funnel.

Sales Qualified Leads 50

Sales Qualified Leads Top of Funnel High Quality Lead Marketing Qualified Leads 50

Heinz Marketing

OCTOBER 20, 2018

Michael Brenner’s 5 Skills You Need to Become the Next CMO. Here’s some advice on the skills you need to be CMO. 4 Steps to Do Lead Nurturing That Helps More Customers Buy. Getting more leads are not better if you don’t know how to nurture. Thanks for the clarification, Annette Franz.

B2B 66

B2B CMO B2B Sales Lead Nurturing 66

Stevens & Tate

FEBRUARY 22, 2021

As a CEO or CMO, one of the most valuable things you, along with your leadership team, can do is determine your company’s marketing make or break. As a CEO or CMO, you must commit to leading and coaching; however, the best ROI comes with cooperation from all staff members, so empower them. Step 2: Commit To The Process.

Marketing Strategy 72

Marketing Strategy Marketing & Strategy Paid Search Agency Brand Identity 72

Webbiquity

FEBRUARY 16, 2016

Lead generation is still a challenge. 68% of B2B marketers rank “generating high-quality leads” as their top priority for this year. But nearly 60% also rank this as their biggest challenge, and just 16% of marketers rate their lead generation efforts as “very” or “extremely” effective.

Stats 110

Stats Social Media Marketing Automation Services B2B Marketing 110

ViewPoint

MARCH 1, 2016

This is Part One of a two-part blog about how organizations with a complex sales process can improve accuracy in lead/revenue projections. The real potential of lead nurturing is ignored. Effective follow-up on pipeline, nurture and no-response prospects can triple the revenue from marketing campaigns.

ROI 159

ROI Lead Ranking Marketing Qualified Leads MQL 159

Adobe Experience Cloud Blog

JANUARY 28, 2014

Author: Brian Kelly It’s no longer enough for a CMO to create “clever taglines” or choose “color palettes” – in 2014, the CMO must be a master of technology. Today’s CMOs are held accountable for revenue generation, which requires a more systematic approach to market engagement, and a deeper understanding of technology.

CMO 48

CMO InsideView Lead Ranking Top of Funnel 48

B2B Marketing Traction

NOVEMBER 25, 2013

VP and CMO for Managed Service Provider Continuum. Are you converting online prospects to leads? Nurturing leads with online marketing so that they convert to customers? Marketing Measurement b2b customer lead nurturing marketing website'

Conversion 100

Conversion B2B Marketing Marketing Analytics Tools Lead Scoring 100

markempa

MAY 23, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

CMO 120

CMO Lead Generation Marketing Budget BtoB 120

Adobe Experience Cloud Blog

SEPTEMBER 28, 2012

by Dayna Rothman IDC recently released their 2012 CMO Advisory Service Best Practices Series: Realizing the Vision of the 21st Century Lead Management. Here are some questions that IDC sought to answer with their survey: How do leading companies staff and organize teams for effective lead management?

Work Management 48

Work Management Marketing Management Lead Management De-duping 48

KoMarketing Associates

APRIL 25, 2013

Lead generation is at the top of almost every B2B marketer’s responsibility list. Generate more leads, generate better leads, and improve the rate to which lead opportunities turn into closed wins for the sales teams. Marketo is considered a leader in the lead management / marketing automation industry.

Search Engine Marketing 120

Search Engine Marketing Marketing Automation Services Search Marketing Marketing Automation 120

ClearVoice

JULY 17, 2023

If executed with a strong level of polish, your audience will likely share your content with their peers, bringing you more shares, links back, and engagement — all of which can lead to improved brand exposure.

Startups 52

Startups Top of Funnel Content Marketing Planning 52

markempa

DECEMBER 12, 2016

I’ve compiled a list of the 10 most popular and shared posts on the B2B Lead Blog, chosen by marketers, just like you, to help you get ready to have a great 2017. For the majority of B2B companies with complex sales, marketing-generated leads rarely account for 50% of revenue and often it’s often much less.

Account Based Marketing 84

Account Based Marketing Marketing Qualified Leads Lead Scoring Lead Ranking 84

Vision6

NOVEMBER 12, 2020

Most of us would probably have built-in tactics along the customer journey to nudge your leads down the sales funnel, but how do you know whether you’re focusing on the right thing? Lead Generation Campaigns that Convert. Our goal as marketer’s is to chase quality leads. Set up optimal lead nurture schedule.

Email Marketing 111

Email Marketing Ideal Customer Profiles Paid Search Agency Privacy 111

Buzz Marketing for Technology

MAY 28, 2014

Disconnected and unable to adequately track and optimize media spend, marketing organizations struggle with lead velocity, mixed data quality and a lack of ability to attribute results back to the source or measure ROI. Ensuring the data is delivered directly into your current systems eliminates numerous manual, resource-intensive tasks.

Paid Content 100

Paid Content Advertising Agencies Cost per Acquisition Media 100

markempa

MAY 12, 2008

”We know more about our prospects (leads) than we know about our current customers” was a shocking statement I heard from a client and it stuck with me. The CMO Council concluded, “Only 50 percent of global marketers report having a strategy for further penetrating or monetizing key account relationships.

Lead Generation 120

Lead Generation Lead Scoring Lead Ranking Generation 120

Markempa

AUGUST 12, 2021

revenue, leads, opportunities, etc.). So in our rush to obtain leads, drive opportunities, and move the sales needle, it’s easy to forget that we need to address our customers’ emotional needs (fears, hopes, wants, and aspirations). It’s a differentiator…” -Doug Brown, former CMO, IBM Systems. The result?

Paid Search Agency 130

Paid Search Agency B2B Sales Account Based Marketing CMO 130

Martech

MARCH 10, 2023

They are the primary point of contact for the CMO and other senior leaders in the organization and are responsible for developing the team’s strategy, managing budgets, and ensuring that the performance of the marketing department is effective and meeting targets.

Work Management 92

Work Management Marketing Management Planning Marketing Automation Services 92

PureB2B

NOVEMBER 22, 2021

Table of Contents An Overview of Behavioral Intent Data Leveraging Behavioral Data for Marketing Make Your Website’s Experience More Personalized for Anonymous Users Send Customized Emails to Leads. This information relates to the final purchasing intention, including how it develops, leads to action, and concludes.

Intent Data 117

Intent Data Intent Marketing AI Lead Ranking 117

ViewPoint

MAY 23, 2013

According to BtoB Magazine , lead nurturing and customer acquisition are tied at 29%, leading the list of most important uses for B2B email marketing. Delivering relevant content was cited most often as the method that would improve email efforts, followed by lead-nurturing programs and the content''s quality and volume.

B2B Marketing 120

B2B Marketing BtoB PointClear B2B 120

markempa

APRIL 18, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Demand Generation Agencies 120

Demand Generation Agencies Lead Generation Marketing Automation Services Demand Generation 120

KoMarketing Associates

MAY 30, 2017

Slideshare can also be an underrated social media platform for SEO and lead nurturing as well. Jay Baer’s CMO Blueprint for Account-Based Marketing. The CMO Blueprint for Account-Based Marketing from Jay Baer. Looking to learn more about Account Based Marketing?

B2B Marketing 121

B2B Marketing Account Based Marketing B2B Thought Leadership B2B 121

KoMarketing Associates

AUGUST 19, 2013

As such, for B2B marketers specifically, activity on Google Plus could potentially have significant effects on lead acquisition and brand trust. She specializes in creating visibility, credibility and ultimately sales leads. Tony Zambito – Tony is the founder and leading authority in buyer personas for B2B Marketing.

Demand Generation Agencies 120

Demand Generation Agencies B2B Marketing Google Work Management 120

ViewPoint

OCTOBER 20, 2011

As I read the article, it occurred to me that I would add an eleventh critical question: Do you have best-practice lead generation and lead nurturing processes in place before you implement a marketing automation solution?

Marketing Automation Services 120

Marketing Automation Services Marketing Automation PointClear Automation 120

KoMarketing Associates

DECEMBER 9, 2013

While these opportunities are designed to help B2B marketers address common challenges like lead generation, lead nurturing, and improved brand awareness, choosing the appropriate tools and channels requires due consideration. CMO Club’s CMO Impact on Customer Experience. View the full report.

Marketing Report 120

Marketing Report B2B Marketing Research Advertising Agencies 120

B2B Marketing Traction

OCTOBER 13, 2011

Today as a CMO, marketing consultant or agency, you need to understand and use technology. Our lead marketing consultant and CMO for Hire, Jen Beever, came from the software industry in 1997 to start New Incite. Marketing Technology. At New Incite, we think we’re in the perfect marketing storm.

Copywriting 100

Copywriting Optimization Marketing Management CMO 100

Envy

JULY 31, 2017

The Challenges: Market Education and Lead Generation. While many startups are often tempted by the quick wins, Aqua’s team was clearly looking for a long term marketing strategy and goals from the outset, focusing on market education and setting up well thought-out lead nurturing campaigns. The Winning Strategy.

Lead Ranking 84

Lead Ranking Marketing Qualified Leads MQL Case Study 84