Directive Agency

APRIL 25, 2019

In today’s changing media landscape, it can be challenging for B2B marketers to keep up with cutting-edge opportunities and various technologies emerging daily. Keep up-to-date on the latest news, trends and recent developments in the vast world of B2B digital marketing. Martin Swant. Kerry Flynn. Erin Carson. Karissa Bell.

B2B Marketing 101

B2B Marketing Trends Paid Search Agency Advertising Agencies 101

LEADership

AUGUST 19, 2015

Bonin Bough is tremendously passionate about digital and social media and his point of view is a new twist on disruptive marketing. Bonin gives the example of how Mondelēz uses 6-second Vines and 15-second Instagram videos to change the dimensions and scale of brand marketing. that allows these brands to stand out.

CMO 40

CMO Advertising Agencies Work Management B2B Thought Leadership 40

Directive Agency

APRIL 25, 2019

In today’s changing media landscape, it can be challenging for B2B marketers to keep up with cutting-edge opportunities and various technologies emerging daily. While not all of these journalists cover B2B specifically, they cover the latest tips, trends, and news B2B marketers can learn a thing or two from. Martin Swant.

Trends 40

Trends Paid Search Agency Advertising Agencies Planning 40

Webbiquity

MAY 10, 2011

The “ROI of social media&# (or lack thereof) is a hot, and still hotly contested, topic. I summarized arguments from both sides a few months ago in The Social Media ROI Debate. It can influence your prospects to buy from you, but doesn’t normally lead straight to a purchase.

ROI 100

ROI Generation Advertising Agencies Case Studies 100

Ambal's Amusings

JULY 22, 2010

We asked our panel of B2B marketing experts " How can companies maintain branding and messaging consistency across various marketing vehicles that they use? For example, how can trade show marketing strategy be consistent with blogging and other social media strategy? " Read on to get their insights.

B2B Marketing 100

B2B Marketing Planning B2B Trade Show 100

Ambal's Amusings

FEBRUARY 18, 2010

Does this mean cross-media, low-volume campaign all year long? Should marketers spread budget across time period and channels or one or two big programs? Blog Marketing Interactions Twitter Ardath421. Ardath Albee is a B2B Marketing Strategist. For example, some companies think they have to be on Twitter.

Demand Generation Agencies 100

Demand Generation Agencies Paid Search Agency Emarketing Inbound Marketing 100

Ambal's Amusings

NOVEMBER 12, 2010

We asked our panel of B2B marketing experts "How can B2B marketers measure return on investment (leads generated, market awareness etc) for the money/effort spent on creating and marketing content? Blog Marketing Interactions Twitter Ardath421. Ardath Albee is a B2B Marketing Strategist.

ROI 100

ROI Top of Funnel Work Management Marketing Management 100

Ambal's Amusings

DECEMBER 17, 2009

Keeping a Closer Eye on Content ROI – CMO Council. Marketing and Sales Alignment – Marketo eBook (New!). in Social Media Measurement – Anna O’Brien (Random Acts of Data blog). The High-Tech Direct Marketing Handbook (Ebook). The High-Tech Direct Marketing Handbook (Ebook).

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

Ambal's Amusings

JANUARY 21, 2010

We have invited B2B Experts to shed light on the following question: " What is the biggest roadblock to converting marketing leads into the sales pipeline? How do marketers overcome this roadblock? Blog Marketing Interactions Twitter Ardath421. Ardath Albee is a B2B Marketing Strategist. Ardath Albee.

Sales Qualified Leads 100

Sales Qualified Leads Lead Scoring Lead Ranking Marketing Leads 100

Funnelholic

NOVEMBER 4, 2015

Think about account-based marketing as your fish finder, except instead of using sonar-based technology, you’re using cookie- and IP-based targeting to track your target customers on the channels that they’re actively using. Want to learn more about expanding the new frontier of account-based marketing?

Account Based Marketing 66

Account Based Marketing Enterprise Management Top of Funnel Paid Search Agency 66

Ambal's Amusings

MAY 27, 2010

What kind of content is most useful in each phase of the B2B marketing cycle? Blog Marketing Interactions Twitter Ardath421. Ardath Albee is a B2B Marketing Strategist. Leading Lights: Marketing and PR Strategist David Meerman Scott – video interview. Blog Modern B2B Marketing Twitter Marketo InboundMarketer.

B2B Marketing 100

B2B Marketing Content Marketing B2B Planning 100

Ambal's Amusings

MARCH 18, 2010

We asked B2B Marketing experts: What are the components of a "good" viral B2B Marketing Campaign? Blog Marketing Interactions Twitter Ardath421. "B2B Marketing Campaigns Need Results Beyond Views" Ardath Albee's Bio. Ardath Albee is a B2B Marketing Strategist. Ardath Albee. Adam Needles.

Viral Marketing 100

Viral Marketing B2B Marketing Campaigns B2B Thought Leadership 100

Ambal's Amusings

AUGUST 27, 2010

Pick two pieces of content(ebook, white paper, flash video, total cost of ownership calculator) that you consider outstanding - 1 example of a B2B Marketing content addressed to a Technical Decision Maker and 1 B2B Marketing content addressed to a Business Decision Maker" Read on to get their insights. Ardath Albee.

Work Management 100

Work Management Marketing Management B2B Business 100

Ambal's Amusings

OCTOBER 15, 2009

Keeping a Closer Eye on Content ROI – CMO Council. Marketing and Sales Alignment – Marketo eBook (New!). in Social Media Measurement – Anna O’Brien (Random Acts of Data blog). The High-Tech Direct Marketing Handbook (Ebook). The High-Tech Direct Marketing Handbook (Ebook).

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

Ambal's Amusings

APRIL 29, 2010

We asked B2B Marketing experts: " How should B2B marketers balance the need for free content (helpful for prospects decision making) Vs. the need to have content that produces a steady flow of good leads (that can directed to sales team)? Blog Marketing Interactions Twitter Ardath421. " Ardath Albee.

Top of Funnel 100

Top of Funnel Marketing Automation Services Webinar Metrics Content Marketing 100

Convince & Convert

FEBRUARY 23, 2012

This is Episode 3 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Lauren Fernandez , the head of social media for Landry’s Restaurants. With your host, Jay Baer of Convince & Convert, and special contributor Eric Boggs of Argyle Social. Listen Now.

Social Media 118

Social Media Paid Content Media Paid Search Agency 118

Directive Agency

MARCH 7, 2019

In honor of this day, the Directive marketing team compiled a list of 35 inspirational women, in no particular order, who are changing the marketing game. Don’t worry about trying to individually follow each woman on Twitter; we created a Twitter List to makes things easier for you! Michelle Killebrew.

Demand Generation Agencies 111

Demand Generation Agencies Enterprise Management Work Management Marketing Management 111

Webbiquity

FEBRUARY 9, 2016

Email is viewed as the most effective digital marketing tactic for customer retention purposes. But while 56% of marketers viewed email as an effective retention tactic, just 8% said the same for mobile advertising. ( Direct marketers say email has the highest ROI of any marketing tactics. The CMO Survey ).

Stats 100

Stats Mobile Marketing Paid Content Email Marketing 100

Webbiquity

JULY 26, 2010

SazBean ( Social Network Analytics Measurement Social Media ). B2B Social Media: Why Do Business Professionals Use Social Media? Writing on the Web ( Ning Advertorial Business Blogging Online Marketing Linkedin Landing Page ). Content Marketing Results: Landing Pages Rule , July 12, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Ambal's Amusings

NOVEMBER 19, 2009

Keeping a Closer Eye on Content ROI – CMO Council. Marketing and Sales Alignment – Marketo eBook (New!). in Social Media Measurement – Anna O’Brien (Random Acts of Data blog). The High-Tech Direct Marketing Handbook (Ebook). The High-Tech Direct Marketing Handbook (Ebook).

Work Management 100

Work Management Marketing Management Demand Generation Agencies Paid Search Agency 100

PureB2B

MARCH 28, 2017

Adweek created an infographic that clearly shows us how marketing evolved through time. In the 1960s, marketing was mostly used at a mass targeting level through direct mail and advertising. So, collect as much information about your target market as much as you can. Optimized Marketing Channels.

Multi-Channel 62

Multi-Channel CAN-SPAM Telemarketing Ideal Customer Profiles 62

B2B Digital Marketer

SEPTEMBER 8, 2020

Lee Judge is the Co-Founder and CMO of Content Monsta, a digital content agency. He also serves as Global Digital Marketing Manager, at Hexagon Geosystems. Digital Marketing Director at B2B customer service software company Jacada, connecting the organization’s Sales and Marketing Operations. “Am Links and Resources.

Top of Funnel 52

Top of Funnel Digital Marketing Funnels B to B Content 52

accelerate agency

FEBRUARY 26, 2023

As well as blogs, video content, and social media, you can also optimize your CTAs, add AI chatbots and surveys, and show off key features with free demos. Digital marketing Digital marketing tools enable you to raise awareness and create demand at scale. Pay attention to the networks used by different demographics.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Content 52

accelerate agency

FEBRUARY 26, 2023

As well as blogs, video content, and social media, you can also optimize your CTAs, add AI chatbots and surveys, and show off key features with free demos. Digital marketing Digital marketing tools enable you to raise awareness and create demand at scale. Pay attention to the networks used by different demographics.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Content 52

accelerate agency

FEBRUARY 26, 2023

As well as blogs, video content, and social media, you can also optimize your CTAs, add AI chatbots and surveys, and show off key features with free demos. Digital marketing Digital marketing tools enable you to raise awareness and create demand at scale. Pay attention to the networks used by different demographics.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Content 52