Webbiquity

MAY 10, 2011

Yet a Bazaarvoice/CMO Club study showed that only 15% of CMOs could point to a “significant return&# from Facebook marketing efforts, while 9% report no ROI and 35% basically had no idea. Promote white papers / eBooks / reports for lead generation. Gather market intelligence. Here are 20 ideas.

ROI 100

ROI Generation Advertising Agencies Case Studies 100

Ambal's Amusings

JULY 22, 2010

With this plan in hand, no matter where you plan to use your messaging, you can be sure that your story is consistent—adding credibility to your brand—across blogs, tradeshows, webinars, white papers, your website and other distribution points. Keeping a Closer Eye on Content ROI – CMO Council. Marketing Edge podcast.

B2B Marketing 100

B2B Marketing Planning B2B Trade Show 100

Ambal's Amusings

NOVEMBER 12, 2010

Keeping a Closer Eye on Content ROI – CMO Council. Marketing and Sales Alignment – Marketo eBook (New!). Creating Sales Opportunities with Lead Scoring – Genius.com white paper by Ardath Albee. The High-Tech Direct Marketing Handbook (Ebook). The High-Tech Direct Marketing Handbook (Ebook).

ROI 100

ROI Top of Funnel Work Management Marketing Management 100

Ambal's Amusings

MAY 27, 2010

You add in some of your company’s expertise taking a position on the stance of the expert and turn the transcription into a white paper. Feature the white paper on your website and as an email offer. Keeping a Closer Eye on Content ROI – CMO Council. Marketing and Sales Alignment – Marketo eBook (New!).

B2B Marketing 100

B2B Marketing Content Marketing B2B Planning 100

Ambal's Amusings

APRIL 29, 2010

Webinars and white papers are two content formats generally considered “meaty” enough for prospects to risk that filling out the form won’t cause unwarranted intrusion into their very busy lives. White papers. Our primary rule for gated content is to gate our research papers. Marketing Edge podcast.

Top of Funnel 100

Top of Funnel Marketing Automation Services Webinar Metrics Content Marketing 100

Ambal's Amusings

JANUARY 21, 2010

Keeping a Closer Eye on Content ROI – CMO Council. Marketing and Sales Alignment – Marketo eBook (New!). Creating Sales Opportunities with Lead Scoring – Genius.com white paper by Ardath Albee. The High-Tech Direct Marketing Handbook (Ebook). The High-Tech Direct Marketing Handbook (Ebook).

Sales Qualified Leads 100

Sales Qualified Leads Lead Scoring Lead Ranking Marketing Leads 100

Ambal's Amusings

MARCH 18, 2010

Every B2B marketer wants their content to be so widely acclaimed that it goes “viral.” ” This said, I encourage marketers to look beyond the numbers of views to the quality of the outcomes. Joe Pulizzi and Jonathan Kran z published The Content Marketing Playbook: 42 Ways to Connect with Customers.

Viral Marketing 100

Viral Marketing B2B Marketing Campaigns B2B Thought Leadership 100

Ambal's Amusings

DECEMBER 17, 2009

Keeping a Closer Eye on Content ROI – CMO Council. Marketing and Sales Alignment – Marketo eBook (New!). Creating Sales Opportunities with Lead Scoring – Genius.com white paper by Ardath Albee. The High-Tech Direct Marketing Handbook (Ebook). The High-Tech Direct Marketing Handbook (Ebook).

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

Ambal's Amusings

OCTOBER 15, 2009

Keeping a Closer Eye on Content ROI – CMO Council. Marketing and Sales Alignment – Marketo eBook (New!). Creating Sales Opportunities with Lead Scoring – Genius.com white paper by Ardath Albee. The High-Tech Direct Marketing Handbook (Ebook). The High-Tech Direct Marketing Handbook (Ebook).

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

The ROI Guy

MAY 4, 2006

Do the latest increases in IT spending mean good things for IT Sales and Marketing executives? Our partner IDC's CMO Advisory Practice projects that the global marketing budgets of IT vendors will increase by 7% on average in 2006. [1] Are marketers focused on the right messages to overcome the skepticism?

Marketing Budget 40

Marketing Budget Budget Programs Advertising Agencies SMB 40

Convince & Convert

APRIL 28, 2010

I also think this would pair great with a recent white paper by White Horse called the TIME Method. It is a social media engagement process that includes the idea of finding Influencers in your target markets. Read the white paper here: [link] Feel free to contact me if you have any questions.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

B2B Digital Marketer

SEPTEMBER 8, 2020

Lee Judge is the Co-Founder and CMO of Content Monsta, a digital content agency. He also serves as Global Digital Marketing Manager, at Hexagon Geosystems. Digital Marketing Director at B2B customer service software company Jacada, connecting the organization’s Sales and Marketing Operations. Previously, Lee served as Sr.

Top of Funnel 52

Top of Funnel Digital Marketing Funnels B to B Content 52

Ambal's Amusings

NOVEMBER 19, 2009

Keeping a Closer Eye on Content ROI – CMO Council. Marketing and Sales Alignment – Marketo eBook (New!). Creating Sales Opportunities with Lead Scoring – Genius.com white paper by Ardath Albee. The High-Tech Direct Marketing Handbook (Ebook). The High-Tech Direct Marketing Handbook (Ebook).

Work Management 100

Work Management Marketing Management Demand Generation Agencies Paid Search Agency 100

Webbiquity

JULY 26, 2010

Mi6Agency Marketing ( Emarketing CMO Demographics Case Study Audience Twitter Aging ). Paul Gillin ( Event Marketing Communities Forecast Loyalty Custom Publishing Direct Marketing Event ). How to Calculate Social Marketing ROI , June 24, 2010. Vital statistics for every B2B marketer , March 16, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Tony Zambito

OCTOBER 9, 2015

Understanding the goals and goal-directed behaviors of buyers is hard work. Research has also shown goals are not just sitting there on paper to glean from. Thus, why goals and goal-directed behaviors are the deepest forms of buyer insights you can attain. They are often unarticulated and reside in the subconscious of buyers.

Effectiveness 100

Effectiveness Buyer Personas Content Marketing Forrester 100

Aberdeen

MARCH 28, 2017

Kotler and Gary Armstrong): “A company’s total promotion mix – also called its marketing communications mix –consists of the specific blend of advertising, public relations, personal selling, sales promotion, and direct-marketing tools that the company uses to persuasively communicate customer value and build customer relationships.”

Content Marketing 40

Content Marketing Planning Work Management Content 40