DemandBase

MAY 14, 2020

But rest assured, fellow marketers, at Demandbase, we’ve been hard at work finding the answer to a summer bereft of your best-laid plans. The foundation of any good strategy is preparation, identifying who your high-value customers are and what motivates them to buy. Intent is the new lead. Summer concerts? Road trips?

Account Based Marketing 98

Account Based Marketing ABM DemandBase Top of Funnel 98

Engagio

OCTOBER 30, 2023

Projects move more quickly from planning to execution, and higher quality work leads to better customer satisfaction, fewer revisions, and a more robust bottom line. ” The consultants who initially scored the lowest saw the biggest increases in performance when they teamed up with AI. appeared first on Demandbase.

Marketing AI 62

Marketing AI Product Account Based Marketing Marketing Analytics Tools 62

ClickZ

JULY 3, 2019

Let’s take a look at ABM’s development leading up to this point to understand what’s next for the category. As a result, scores of solutions came onto the market to cater to an account-based approach. Source: Demandbase. Peter Isaacson is the CMO for Demandbase. So, how and why did an ABM ecosystem develop?

Account Based Marketing 107

Account Based Marketing ABM DemandBase Business 107

Engagio

JANUARY 20, 2024

.” GTM Strategy – The Balancing Act Get ready to learn valuable marketing strategies from Neil Dowling, the CMO of WritePoint, who shares his expertise on navigating economic uncertainty with confidence and optimism. Give it a listen to feel empowered to apply these valuable lessons in your business endeavors!

Marketing AI 62

Marketing AI Lead Ranking Multi-Touch Attribution Conversion 62

DemandBase

APRIL 27, 2020

For example, the way that a sales development rep applies ABM is different from how a CMO may apply ABM. Director, Channel and Partner Marketing, Demandbase. Then, I spend some time thinking about how partners can support those efforts, and how we will be able to offer value in return. We wanted to explore how marketers ABM.

Account Based Marketing 59

Account Based Marketing ABM Top of Funnel Peer-to-peer 59

Martech

MAY 10, 2022

When Rowan Tonkin joined Planful as CMO three years ago, he faced two main challenges. This required a complete shift in culture, moving away from marketing metrics that focused on leads to metrics that focused on improving reach and engagement with in-market accounts. A different kind of B2B buyer. They’ll visit brand’s website.

Buying Cycle 90

Buying Cycle Intent Ideal Customer Profiles Planning 90

Metadata

FEBRUARY 21, 2023

Her impressive resume shows previous lives taking on senior leadership roles at SalesLoft (CMO), Adobe, Marketo, Demandbase and Alyce. Or, when you get a great NPS / CSAT score, put them in a cadence to leave a peer review. I’m also a big fan of Matt Heinz & Latane’s CMO community.

Communities 52

Communities Demand B2B Thought Leadership Peer-to-peer 52

Smashmouth Marketing

AUGUST 23, 2013

Just prior to Seth Godin stepping on stage, for what was an entertaining and thought provoking keynote, HubSpot CMO, Mike Volpe , announced that " We saved the world from 2 Billion cold calls! " The outbound function assigned to these leads is typically referred to as Inbound Response. The more you know, the warmer that lead.

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Cold Calling Hubspot Lead Scoring Lead Ranking 100

Modern B2B

AUGUST 14, 2023

A fascinating analysis on Andreessen Horowitz (hat-tip to DemandBase CMO Jon Miller for sharing this one) electrifies the thinking around how AI could impact better decision-making in directing marketing resources – and particularly in Account-Based Marketing. You’ll no doubt find some interesting rabbit holes along the way.

DemandBase 52

DemandBase Enterprise Management B2B Peer-to-peer 52

DemandBase

SEPTEMBER 17, 2018

Here are five sessions Demandbase is participating in which you can bookmark on your Agenda Builder: Full-Funnel ABM: Aligning Across Your Tech Stack. When the three pieces are seamlessly integrated, their value surpasses their individual ROI. Speaker: Jessica Fewless, VP, ABM Strategy, Field & Channel Marketing, Demandbase.

Account Based Marketing 45

Account Based Marketing ABM DemandBase CMO 45

Engagio

DECEMBER 28, 2020

A few ideas for folks to try: tactile marketing automation coined by our friends PFL, physical direct mail accompanying video calls like that of Demandbase’s great launch party, and video challenges like we did here internally Marvel Marketers. CMO at Uberflip | LinkedIn. (Tag me if you have done anything exceptional.)

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Account Based Marketing ABM Sales Management Enterprise Management 139

DemandBase

JANUARY 3, 2019

One of the first conferences of the year, the B2B Marketing Exchange is all about bringing together leading brands to discuss the most cutting-edge B2B practices and technologies. SiriusDecisions always manages to rank high on our list of favorites. Argyle CMO Forum. Forbes CMO Summit. February 25-27, Scottsdale, AZ.

Conference 55

Conference Account Based Marketing B2B Marketing B2B 55

Leadspace

JANUARY 17, 2017

Vendors like Demandbase and Marketo website personalization leverage this information to personalize the content displayed. Using website personalization technologies like Marketo web personalization or Demandbase, a marketer can identify the company and/or industry a visitor represents based on their IP address alone.

Intent Data 67

Intent Data Lead Ranking Intent Marketing Automation Services 67

Strategic-IC

NOVEMBER 10, 2020

It’s about being laser-focused on their needs and deploying the most effective marketing tactics available to nurture value-added, pervasive conversations with key stakeholders. And we’re focusing on not only the lead but the account as a whole. Justin Gray, CMO, LeadMD. Less than 1% of leads turn into customers.

Account Based Marketing 62

Account Based Marketing ABM Stats Top of Funnel 62

Strategic-IC

JUNE 11, 2019

HubSpot ’s CEO, Brian Halligan, already unveiled their flywheel model at INBOUND 2018, also highlighting the value of a customer-centric business model to drive organisational growth - and making the wheel spin faster. ABM has evolved to a point where we are now able to combine context, relevance and timing to drive value using intent data.

Account Based Marketing 72

Account Based Marketing Advertising Agencies Ideal Customer Profiles Lead Ranking 72

Onalytica B2B

JULY 15, 2015

Demandbase. Demandbase. CMO Essentials. Lead Forensics. Disclaimer : As ever with these lists, it must be stressed that the ranking is by no means a definitive measurement of influence, as there is no such thing. B2BMarketing: Top 100 Twitter Accounts To Follow Click To Tweet. Twitter Handle. MarketingProfs.

Twitter 100

Twitter B2B Marketing PageRank B2B 100

Engagio

NOVEMBER 13, 2017

View the slide decks here: The Secret Sauce for ABM: Maximizing New Business & Lifetime Value. From Prospect to Customer: Maximizing Lifetime Value with Account Based Marketing. 1) The Secret Sauce for ABM: Maximizing New Business & Lifetime Value. Deliver value and be human. Focus on quality not quantity.

Account Based Marketing 63

Account Based Marketing ABM Ideal Customer Profiles Lead Ranking 63

ANNUITAS

MARCH 11, 2014

Last week we discussed the aftermath of Gartner’s prediction that the CMO will spend more on technology than IT by the year 2017. 13% of CMOs said their relationship with the CIO is “at the right level”. 41% of CMOs say they need more collaboration with the CIO. Should the marketing technology stack be led across the business?

Work Management 100

Work Management Marketing Management CMS Development Planning 100

Heinz Marketing

JULY 2, 2018

Demandbase is one of the leading providers of account based marketing technology to B2B companies. Can you just kind of level set what was the wave about and how was Demandbase placed there? ABM platforms specifically and Demandbase thankfully was established as the clear leader up into the right for the ABM platform category.

Account Based Marketing 40

Account Based Marketing Peer-to-peer DemandBase Forrester 40

ANNUITAS

MARCH 4, 2014

By 2017 the CMO will spend more on technology than the CIO. ”. It reminds me of a post I wrote while at Demandbase called Marketing is a Mix Tape which still stands up and speaks to the problem of the perceived “ease” of marketing automation and other marketing technologies.

Enterprise Management 100

Enterprise Management Work Management Marketing Automation Services Marketing Management 100

Valasys

MARCH 30, 2020

According to a study by CMO , 71% of the companies that invested in account-based marketing reported their Return on Investment (ROI) is somewhat or significantly higher than traditional marketing methods. Companies using account-based marketing witness a 171% improvement in the grass contract value (Source: TribalVision ).

Account Based Marketing 59

Account Based Marketing ABM B2B Sales B2B 59

B2BMarketing.net

NOVEMBER 6, 2023

Elevating ABM: Modern techniques for a changing world Next up, CMO of Demandbase, Jon Miller, discussed the evolution of marketing and outdated practices, and introduced an ABM playbook. One of the challenges of this is how marketers are looking at the scoring and qualification process, and ensuring alignment with sales and marketing.

Account Based Marketing 52

Account Based Marketing ABM Conference Lead Ranking 52

Adobe Experience Cloud Blog

JANUARY 23, 2017

You can use solutions like Demandbase and Marketo Web Personalization to leverage this information to personalize the content displayed. Does this lead and company match with my ideal buyer or could they be an influencer?). They could be the CEO or CMO—but they could just as easily be an intern or a student.

Intent Data 48

Intent Data Intent Lead Ranking Marketing Automation Services 48

Content4Demand

AUGUST 17, 2021

Jon Miller, Chief Marketing and Product Officer at Demandbase , offers a helpful vision into the future value of intent data and practical advice for B2B marketers eager to get started now. He expects intent data to play a vital role in the future of B2B content.

Intent Data 98

Intent Data Intent Buy B2B Thought Leadership 98

DemandBase

APRIL 13, 2020

There’s also a new reality B2B marketers are facing today, which is explored in depth from our CMO, Peter Isaacson. Demandbase is well suited to help our customers with these new realities. Some vendors (not Demandbase) power their “account identification” by solely relying on Reverse IP data.

DemandBase 105

DemandBase Work Management Marketing AI Marketing Management 105

Velocity Partners

APRIL 16, 2024

The other day, I had the privilege of sitting down with Jon Miller, founder CEO of Marketo and Engagio and most recently CMO at B2B Go-to-Market powerhouse Demandbase. JM : Nearly every CMO is struggling to grow pipeline with budgets that are static at best. Books still have value, but buyers has moved on. SW : Hi Jon.

Marketing Analytics Tools 82

Marketing Analytics Tools Marketing Budget DemandBase Lead Ranking 82

Vidyard

APRIL 6, 2015

Previously known as Eloqua Experience, this year’s event in Las Vegas offered marketers a chance to learn from industry leading marketing teams on everything from lead scoring to video analytics, to the power of storytelling. Here’s some of the big take-aways we learned at MME 2015: 1.

Work Management 50

Work Management Opt-out Eloqua Storytelling 50

Heinz Marketing

OCTOBER 30, 2019

Speaker: Peter Isaacson, CMO of DemandBase. That way, we can rank and score each contact or account on relative intent and eventually place them into highly targeted campaigns. Reaching the Buying Committee at your Target Accounts Requires More than ABM; it Requires Measuring and Leveraging Intent Data.

Lead Scoring 8

Lead Scoring Lead Ranking Intent Data DemandBase 8

Engagio

OCTOBER 6, 2023

In fact, Gartner’s 2023 CMO Spend and Strategy Survey revealed that 71% of CMOs feel their 2023 budgets fall short of what’s needed to meet their goals, 75% are struggling to achieve more with less, and 86% are seeing a need to restructure their marketing operations for sustainable results.

Marketing Budget 62

Marketing Budget Budget Programs Peer-to-peer Allocation 62

DemandBase

AUGUST 18, 2020

We know this is a common challenge for many B2B marketing leaders, so the team here at Demandbase has put together this brief resource unpacking this critical question. You can also reallocate budget to ABM is by taking it away from any budget spend that isn’t generating leads, opportunities, or revenue. Let’s break it down.

Account Based Marketing 115

Account Based Marketing Budget Programs ABM Marketing Budget Creation 115

Aberdeen

FEBRUARY 6, 2019

Job titles alone are not adequate to verify an audience’s identity, and they are not enough of a green light to score a lead based on a verified job title. Context is required for the data to be actionable and drive value. This increased relevancy leads to increases in click-through and view-through rates of 200% and more.

Paid Search Agency 40

Paid Search Agency Lead Ranking Ads Allocation 40

Aberdeen

FEBRUARY 6, 2019

Job titles alone are not adequate to verify an audience’s identity, and they are not enough of a green light to score a lead based on a verified job title. Context is required for the data to be actionable and drive value. This increased relevancy leads to increases in click-through and view-through rates of 200% and more.

Paid Search Agency 40

Paid Search Agency Lead Ranking Ads Allocation 40

Full Circle Insights

FEBRUARY 28, 2021

With reports generated in the de facto revenue reporting system, marketing leaders can demonstrate their department’s contribution to the value creation chain. Building a Solid Case for Attribution to the CMO. Top 10 Reports Your CMO Wants from Digital Marketing. Designing a Lead Lifecycle. Get Everyone on the Same Page.

Lead Ranking 89

Lead Ranking Sales Management Marketing Attribution Full Circle Insights 89

Heinz Marketing

FEBRUARY 8, 2021

” and our guest is Jon Miller , CMO at Demandbase. And so, you end up having this world where we were doing traditional demand gen, which was great, because we only called people who had high scores and we thought really actually were ready to be called. ” To Engagio, to Demandbase. What’s Next?!

Account Based Marketing 93

Account Based Marketing DemandBase Marketing Automation Services Top of Funnel 93

PureB2B

MAY 30, 2022

It is a highly effective way to engage with and close high-value accounts, and in this post we'll draw on our expertise to show you how you can benefit from it too. SiriusDecisions found that ABM campaigns lead to higher engagement with the decision-makers across target accounts, something that typical marketing strategies struggle with.

Account Based Marketing 62

Account Based Marketing Enterprise Management Top of Funnel Campaigns 62

PureB2B

MAY 30, 2022

It is a highly effective way to engage with and close high-value accounts, and in this post we'll draw on our expertise to show you how you can benefit from it too. Information asymmetry leads to teams having a disconnect that can slow things down, and reduce the flow of leads into your pipeline. Only 31.2%

Account Based Marketing 62

Account Based Marketing Enterprise Management Top of Funnel Campaigns 62

Top Rank Marketing

OCTOBER 4, 2023

To celebrate and honor our industry’s B2B marketing subject matter experts speaking at this week’s MarketingProfs B2B Forum event, we’re delighted to publish our annual list of some of the world’s leading B2B marketing influencers.

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B2B Marketing B2B DemandBase Conference 120