Content4Demand

FEBRUARY 7, 2020

The program will be divided into six tracks: content marketing, demand generation, digital strategy, ABM, channel marketing and sales enablement. Since its launch in 2012, #B2BMX has become a staple event for B2B Marketers. In 2019, more than 1,300 sales and marketing professionals attended.

Case Study 54

Case Study Case Studies Studies Work Management 54

Terminus

JULY 27, 2021

We live in a world obsessed with leads. Does sales really care about the magnitude of leads marketing generates? Let’s break this down to see if leads have the impact that we’ve been brainwashed to believe. What Even Is a Lead? Basically, a lead is anyone who shows an interest in your offering.

Lead Ranking 59

Lead Ranking Marketing Qualified Leads Lead Scoring Sales Qualified Leads 59

Conversica

JULY 20, 2022

The article features Conversica CMO, Carl Landers, along with other Marketing leaders in the technology industry, on their perspectives on how marketing AI will positively impact the way Marketers work. AI in Marketing: The New Frontier. If you haven’t seen the cover story for the latest issue of PeerSphere magazine, check it out!

Marketing AI 98

Marketing AI Work Management Marketing Management Planning 98

Engagio

APRIL 23, 2020

For example, if a broad channel mix is applied to a more narrow number of accounts, and you see favorable results, you should create a business justification to scale the number of accounts. . Many of your best target customers aren’t buying right now. Invest in your relationships, lean in on building value, give generously.

Account Based Marketing 62

Account Based Marketing B2B Marketing Planning Paid Search Agency 62

Strategic-IC

AUGUST 3, 2020

ABM in the House: a series of conversations between Declan Mulkeen, CMO of Strategic IC and Alex Olley, Co-founder of Reachdesk , as they explore how to build an effective Account-based Marketing (ABM) programme. MQLs, lead scores. We're now talking the language of sales, right?

Account Based Marketing 118

Account Based Marketing ABM Ideal Customer Profiles ROI 118

Webbiquity

FEBRUARY 16, 2016

Lead generation is still a challenge. 68% of B2B marketers rank “generating high-quality leads” as their top priority for this year. The top three responsibilities (in order of importance) of B2B marketers are brand and positioning, lead generation, and brand communications followed.

Stats 110

Stats Social Media Marketing Automation Services B2B Marketing 110

Rev

MAY 3, 2023

Our research at Rev shows that up to 66% of the leads sourced through traditional prospecting practices sit dormant, due largely to the fact that many of them shouldn’t have entered your funnel to begin with. Developing a high-quality, high-efficiency pipeline starts with improving the fitness of your prospects—and your aim in targeting them.

Ideal Customer Profiles 78

Ideal Customer Profiles Lead Ranking Top of Funnel Demand Generation 78

Launch Marketing

AUGUST 23, 2023

Previous Experience – Former experience and general knowledge of all facets of marketing is essential. The VP of Marketing must collaborate and communicate well with executives in product development, sales , operations and customer success. A VP of Marketing doesn’t need to be an expert in all marketing practices.

Marketing AI 116

Marketing AI Paid Search Agency Demand Generation Agencies Work Management 116

LeanData

SEPTEMBER 5, 2017

That’s important at LeanData because, like many B2B technology companies, we see trade shows as a huge part of our Demand Generation strategy. And the biggest event of all is looming in November — Dreamforce. So, hopefully, we’ll collect a nice bucket of leads that keep our sales team happy and busy.

Work Management 58

Work Management Marketing Management Trade Show Marketing Automation Services 58

Engagio

OCTOBER 29, 2018

It’s common for programs to get off track because sales is not aligned on the target account list. When that happens, speak to Sales Leadership and find out why they shifted their account focus. Were the wrong accounts chosen? Or you may be doing targeted demand generation and calling it ABM.

Account Based Marketing 97

Account Based Marketing ABM Ideal Customer Profiles InsideView 97

markempa

DECEMBER 12, 2016

I’ve compiled a list of the 10 most popular and shared posts on the B2B Lead Blog, chosen by marketers, just like you, to help you get ready to have a great 2017. Dave Green interviewed Trish Bertuzzi ( @bridgegroupinc ), author of the popular book, The Sales Development Playbook. Now it’s time for sales to step up.

Account Based Marketing 84

Account Based Marketing Marketing Qualified Leads Lead Scoring Lead Ranking 84

Heinz Marketing

JANUARY 14, 2021

Majority of businesses experienced changes due to the pandemic including working remote, cancellation of in-person events, change in business/services provided, and more. Sales and marketing teams were forced to get creative in terms of how to engage with prospects. It’s an intimate event with a limited number of attendees.

Marketing AI 142

Marketing AI Trends B2B Marketing Account Based Marketing 142

Engagio

DECEMBER 28, 2020

It’s the time of year again where we reflect on the year’s events and accomplishments and predict what is to come. But to succeed in B2B Sales and Marketing, we must keep up with the trends despite the unpredictability. CMO at Uberflip | LinkedIn. But this year is quite different than years past. Randy Frisch.

Account Based Marketing 139

Account Based Marketing ABM Sales Management Enterprise Management 139

Engagio

APRIL 11, 2018

For years, targeting key accounts has been a cornerstone of effective B2B growth. Today, over 90% of B2B organizations believe Account Based Marketing is a “must-have” tactic, according to SiriusDecisions. One reason is the immense amount of data that is now available to us to make account-based strategies more efficient.

Account Based Marketing 85

Account Based Marketing Intent Data Intent Lead Ranking 85

Valasys

MARCH 30, 2020

According to a study by CMO , 71% of the companies that invested in account-based marketing reported their Return on Investment (ROI) is somewhat or significantly higher than traditional marketing methods. What does ABM stand for in B2B Sales and Marketing? ABM stands for Account-Based Marketing.

Account Based Marketing 59

Account Based Marketing ABM B2B Sales B2B 59

Heinz Marketing

MARCH 7, 2022

If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning. We cover a wide range of topics, with a focus on sales development and inside sales priorities.

Urgency Marketing 98

Urgency Marketing Work Management Ideal Customer Profiles Demand Generation Agencies 98

Strategic-IC

NOVEMBER 27, 2019

What lessons on the state of ABM did the Strategic IC team take away from B2B Marketing’s recent event? Related: As one of those speakers, Strategic IC together with Acxiom, also showcased their successful intent-driven, blended ABM programme; ‘How a Technology and Data Leader Built a Sales Pipeline in 120 Days’. The answer is all! ?This

Ideal Customer Profiles 90

Ideal Customer Profiles ABM Account Based Marketing B2B Marketing 90

ANNUITAS

MARCH 11, 2014

Last week we discussed the aftermath of Gartner’s prediction that the CMO will spend more on technology than IT by the year 2017. 13% of CMOs said their relationship with the CIO is “at the right level”. 41% of CMOs say they need more collaboration with the CIO. Should the marketing technology stack be led across the business?

Work Management 100

Work Management Marketing Management CMS Development Planning 100

LEADership

APRIL 7, 2015

As I’ve always said, especially in B2B marketing and lead generation, you have to prepare for a marathon with a strong determination to reach the big win despite small failures along the way. In one particular instance, I knew that the lead generation program we were running for one of our clients was not working as it should.

CMO 40

CMO Webinar Metrics B2B Ideal Customer Profiles 40

DemandBase

MAY 14, 2020

A free, virtual experience open to everyone, the ABM Innovation Tour is sure to be this summer’s premier B2B marketing event. The tour is all about showcasing what’s next in B2B, including Account-Based Marketing, industry best practices, and the latest insights and tools for B2Bers. Intent is the new lead. ABM is no solo act.

Account Based Marketing 98

Account Based Marketing ABM DemandBase Top of Funnel 98

Heinz Marketing

SEPTEMBER 9, 2020

While some people don’t like change, leading the change in business organizations is essential to maintaining success in your industry. . If you’re passionate about data, people, technology, sales and experience, you have what it takes to be a revenue operations difference maker. Accelerating velocity of accounts. Conant, 142).

Budget Programs 88

Budget Programs Demand Generation Outreach Buyer Personas 88

LeanData

SEPTEMBER 5, 2017

That’s important at LeanData because, like many B2B technology companies, we see trade shows as a huge part of our Demand Generation strategy. And the biggest event of all is looming in November — Dreamforce. So, hopefully, we’ll collect a nice bucket of leads that keep our sales team happy and busy.

Work Management 40

Work Management Marketing Management Trade Show Marketing Automation Services 40

Seismic

MARCH 8, 2019

Sales lead quality? SEO ranking? 3) Understanding the target audience. 3) Understanding the target audience. What marketing channels do they prefer: email, social media, mobile messaging, web, direct mail, events? What problem are you solving, and how can you add value? Is it website traffic?

Planning 98

Planning Effectiveness Lead Scoring Lead Ranking 98

6sense

DECEMBER 8, 2021

A global health crisis, economic uncertainty, social distancing — as marketing leaders, it’s hard to lead our teams right now. Yet, while juggling emotions, family and conference calls (what we old-timers once called them), we must press on with generating predictable revenue. Sales enablement. Photo: Getty. Use good judgment?

Account Based Marketing 48

Account Based Marketing B2B Thought Leadership Work Management Marketing Management 48

Strategic-IC

AUGUST 3, 2020

ABM in the House: a series of conversations between Declan Mulkeen, CMO of Strategic IC and Alex Olley, Co-founder of Reachdesk , as they explore how to build an effective Account-based Marketing (ABM) programme. MQLs, lead scores. We're now talking the language of sales, right?

Account Based Marketing 62

Account Based Marketing ABM Ideal Customer Profiles ROI 62

DemandBase

JANUARY 3, 2019

We’re only a few weeks into the new year, and our demand generation team is already putting the final touches on our event calendar. With so many great events happening in 2019, narrowing down our list proved to be more difficult than ever. SiriusDecisions always manages to rank high on our list of favorites.

Conference 55

Conference Account Based Marketing B2B Marketing B2B 55

Adobe Experience Cloud Blog

APRIL 25, 2017

Steve asked the audience, as consumers, “Don’t we want to be valued?”, and “Don’t we know it when we aren’t valued?” . Then Steve highlighted the challenge for marketers, where we’re fighting the law of supply and demand. Leading In The Engagement Economy. Steve shared that engagement is about value and values.

Paid Search Agency 113

Paid Search Agency Marketo Marketing Budget Planning 113

Terminus

JANUARY 24, 2020

As a SaaS company that markets to other SaaS companies, our marketing team is in a unique position: we’re a part of our own target market, which makes us the perfect guinea pig. And, as a company that offers a full-funnel ABM solution, it only makes sense that we’re using an account-based approach to market to our ideal customers.

Account Based Marketing 26

Account Based Marketing Demand Generation Sales Management ABM 26

LEADership

JUNE 17, 2014

It’s a month-and-a-day of global soccer mania that beats the excitement and fan frenzy of any other world sporting event. While most fans will pick their team to cheer before a FIFA game begins, the halftime analysis and score are key. 10 Key Questions to Ask about Your B2B Lead Generation Performance .

Lead Generation 40

Lead Generation Lead Ranking Lead Scoring Analysis 40

ANNUITAS

DECEMBER 8, 2015

A Reality Check: I was speaking with a prospect a few months ago about their demand generation needs. She explained to me that their organization was in dire need of a demand generation overhaul. In doing so, not only will they see more value from their content, they will drive better interactions with their buyers.

B2B Marketing 100

B2B Marketing Planning B2B Work Management 100

The ABM Agency

JANUARY 15, 2021

Dollars usually spent on trade shows, in-person events, and travel expenses are up for grabs; the sales team is working virtually, spending less cash on entertaining potential clients. Good digital marketers are riding the wave, turning to virtual marketing events as a replacement for in-person interactions.

Budget Programs 52

Budget Programs Paid Content Paid Search Agency Marketing Budget Creation 52

Marketing Insider Group

AUGUST 12, 2010

We discussed the great lead quality vs. lead quantity debate. And when quality is required, you need to be able to deliver leads that convert. The debate often goes like this: Sales wants more leads. Sales complains that the quality stinks. Sales says they want better leads.

Work Management 100

Work Management Marketing Management Sales Qualified Leads Lead Ranking 100

Content Standard

DECEMBER 10, 2020

As physical marketing spend shifts to digital channels, brands are looking to sales enablement and demand generation. The world has undergone a seismic shift—a fact that’s leading many brands to reassess how they’re communicating. The list included top brands across the newsletter industry.

Sales Management 126

Sales Management Top of Funnel Marketing & Strategy Banner Ads 126

Metadata

SEPTEMBER 14, 2020

This shouldn’t come as a surprise, but CMOs increasingly have the shortest tenure of all C-Suite executives. As a marketer, your feet are being held to the fire by growth-obsessed CEOs and their investors, who demand you deliver more while your diva sales team continues to throw temper tantrums over the quality of your work.

Account Based Marketing 52

Account Based Marketing Marketing Analytics Tools ABM Demand Generation 52

Terminus

FEBRUARY 22, 2018

On February 12th, 2018, hundreds of marketing and sales leaders descended on LinkedIn’s office in San Francisco for the event I ABM: Bringing Sales and Marketing Together. 10 Lessons Learned for Account-Based Success – Sangram Vajre , CMO & co-founder at Terminus. Rob Israch , CMO at Tipalti.

Account Based Marketing 22

Account Based Marketing Ideal Customer Profiles ABM Top of Funnel 22

ANNUITAS

MARCH 20, 2014

Rather than write a summary of the fantastic Marketing Operations Executive Summit , which just wrapped up in San Diego yesterday, I thought I might share the highlights by pulling together my “stream of consciousness” twitter stream from the event. RT @RHsays What does sales need from marketing? marketingopssummit.

Work Management 100

Work Management Marketing Management Marketing Automation Services Demand Generation 100

SnapApp

APRIL 4, 2018

Demonstrating the value of any marketing campaign is challenging. In fact, 43% of companies list it as the biggest marketing challenge: . . This is amplified in the B2B marketing arena where longer sales cycles and multiple touchpoints across a range of different channels make KPI selection and attribution much more complex. .

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107