SmartBug Media

MARCH 8, 2022

Our #LadyBugs (that’s the name we gave our own all-woman virtual community at SmartBug®) put this list together and we’re feeling more inspired than ever to do the best work we can for our clients, partners and co-workers. Cited in Forbes as the most influential women in Social Media. Co-founder of a social media agency.

Advertising Agencies 98

Advertising Agencies Work Management Paid Search Agency Marketing Management 98

Vidyard

SEPTEMBER 5, 2018

HubSpot Video a new solution powered by Vidyard enables marketing, sales and service teams to easily create, share and track personalized and interactive videos directly within the HubSpot growth platform BOSTON, Sept. It’s an important partnership that will bring immediate value to the HubSpot community.”

Enterprise Management 59

Enterprise Management Work Management Marketing Management Hubspot 59

Hubspot

JUNE 10, 2020

HubSpot is no exception — for the first time in nine years, INBOUND , an event hosted by HubSpot, will not be held in-person. Saunders says, "Every week, we try something new, and we're constantly learning from our community and from other Venture Cafes globally.". Instead, it will be a two-day immersive online experience.

Conference 96

Conference Paid Search Agency Companies Peer-to-peer 96

Tomorrow People

OCTOBER 27, 2020

As of this writing, inbound marketing champion Hubspot tracks total monthly volume traffic as having increased more than 30% compared to pre-COVID benchmarks. saying it will be customers’ top priority. " – The CMO Survey. Zoom-in On Immersive Media. Website traffic, for instance, has exploded. 87% of U.S. 6 – Global Web Index.

Lead Ranking 156

Lead Ranking Cost per Lead Marketing Qualified Leads Lead Scoring 156

KoMarketing Associates

MARCH 7, 2013

It’s no secret that social media is an important channel of digital marketing. For B2B marketers, there are endless opportunities for leveraging social media platforms and strategies. Twitter in particular proved to be the strongest performing platform for generating leads through social media. Twitter is one solution.

Social Media 120

Social Media Ideal Customer Profiles Twitter Profiling 120

Hubspot

APRIL 23, 2020

When HubSpot surveyed a handful of business leaders within our customer base, we discovered that most expect to see "somewhat slower" or "much slower" growth in the next year as a result of the global pandemic and economic climate. Data from our more-than 70,000 global customer base supports business slowdown predictions.

Paid Search Agency 101

Paid Search Agency Budget Programs Companies Advertising Benchmark 101

Tony Zambito

MAY 5, 2010

Image by HubSpot via Flickr. The CMO Council Marketing Outlook 2010 Report , published April 19th, points to the digital transformation of marketing.    This year we’ve seen the advent of social media analytics beginning to surface.    What is really going on is hard to say at the moment. 

Social Media 100

Social Media Buyer Personas Media Marketing Automation Services 100

SmartBug Media

SEPTEMBER 12, 2022

Social media. People are becoming part of the NFT community and signaling that they are part of this community. Social giveaway: A free NFT experience for the existing Coach community. Set up an email workflow through HubSpot where recipients could receive their NFTs. Emilie Wells Triago, CMO.

Marketing AI 52

Marketing AI Digital Asset Management Work Management Marketing Management 52

Hubspot

JANUARY 4, 2021

Marketers are community-minded people. There's video content they watch on-demand, there's a live stream playing on-site and there's a community of users and fans who create a unique and engaging place to be. The answer is online communities — how do you engage before, during, and after your event?

Trends 101

Trends Marketing AI Work Management Planning 101

Hubspot

JANUARY 8, 2013

Now, I've held off from publishing these for a long time because I think great hiring is a key ingredient in my secret sauce, but the desire to do great inbound marketing by sharing tips with the community and demonstrating thought leadership has finally won out, so have at 'em. All my best interview questions are here for the taking.

CMO 28

CMO Hubspot Lead Ranking Lead Scoring 28

KoMarketing Associates

AUGUST 19, 2013

Building a network in Google+ could be the next critical tactic when it relates to B2B search engine optimization and broader social media initiatives. In one example , survey data shows that 77% of buyers indicate they are more likely to buy from a company whose CEO uses social media. Add Lee: https://plus.google.com/+LeeOdden. .

Demand Generation Agencies 120

Demand Generation Agencies B2B Marketing Google Work Management 120

Heinz Marketing

OCTOBER 4, 2021

Join Sangram and I as we discuss the research and insights he found for his new book Move , the effect of retention rates on your go-to-market strategy, and how community fits into the go-to-market strategy and its competitive advantage. I want to shift gears a little bit and talk about community. You can sign up for free.

Top of Funnel 117

Top of Funnel Account Based Marketing Communities Cross-Selling 117

Marketing Insider Group

JANUARY 24, 2013

Hubspot – HubSpot – Hubspot in all-in-one marketing software that brings your whole marketing world together in one powerful, integrated system. MarketingB2B – B2BMarketing.com – Where the B2B marketing community comes together to share information, news, insights and knowledge. Taco connoisseur.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Moz

AUGUST 7, 2019

Before I dive into our findings, here's a little context behind Sales Hacker's growth: Sales Hacker’s blog is 100 percent community-generated — This means we didn’t pay “content marketers” to write for us. HubSpot, Salesforce, Forbes, Inc, and many other sites that were far more powerful than Sales Hacker. Let’s talk!”.

Case Studies 49

Case Studies Case Study Paid Search Agency SEO 49

Hubspot

OCTOBER 23, 2019

Instead, I'm skimming this article and find Gainsight mentioned in the same breath as category creators such as Drift, Slack, and HubSpot. However, without any disrespect to the analyst community, the world is changing. Separate your community brand from your company brand. The community is your "product" too! Evangelize.

Product 59

Product B2B Thought Leadership Enterprise Management Thought Leadership 59

Hubspot

FEBRUARY 17, 2021

Back in 2018, I chose to work at HubSpot because I loved HubSpot's content, and its culture. In fact, HubSpot has been touting the benefits of remote work since 2012 in its Culture Code , which states: "Work isn't a place we go, it's a thing we do.". Office space has undeniably seen a change in recent years.

Paid Search Agency 97

Paid Search Agency Work Management Companies Planning 97

Hubspot

OCTOBER 19, 2018

"This helps ensure that the 'small' creators who create high-quality posts can reach out to the community that cares about them.". But more than that, says HubSpot CMO Kipp Bodnar, LinkedIn is also responding to a growing user demand for a relevant, personalized experience. Source: LinkedIn.

Linkedin 77

Linkedin Lead Ranking Allocation Lead Scoring 77

Vidyard

NOVEMBER 2, 2017

The usage of video across websites, social media, landing pages and sales conversations has increased year-over-year, with the volume of videos produced annually increasing to an average of 38 videos, up 31 percent from 29 last year. Media Contact: Sandy Pell, Senior Manager, Corporate Communications, Vidyard.

Video Marketing 75

Video Marketing Marketing Automation Services Research Account Based Marketing 75

Hubspot

JUNE 5, 2013

Not too long ago, HBR published a post outlining the challenge the ''Digital CMO,'' or what we call the ''Inbound CMO,'' faces. Today''s CMO needs to convince not just him or herself, but also the rest of their C-suite, if they hope to transform their organization into a modern-day, inbound organization.

CMO 28

CMO Work Management Marketing Management Allocation 28

Content Standard

JUNE 28, 2019

HubSpot, the company that coined the term “inbound marketing,” publicly claimed content marketing serves inbound. Online Communities. Back in 2014 — can you believe it’s been five years already? — The founder of the Content Marketing Institute (CMI) countered by saying inbound is a subset of content marketing.

Top of Funnel 102

Top of Funnel ROI Sales Management Webinar Metrics 102

Hubspot

FEBRUARY 23, 2018

According to CMO Council, 40% of salespeople's time is spent looking for content that Marketing has created. Reporting on Social Media Interaction. What do social media and community managers have in common with customer success managers? Creating a Content Library on the Intranet. This is a missed opportunity.

Top of Funnel 74

Top of Funnel Work Management Marketing Management Paid Search Agency 74

Hubspot

AUGUST 31, 2010

Twice a year Professor Christine Moorman at Duke's Fuqua School of Business surveys hundreds of CMOs to get an overall measure of what is happening in marketing as part of a project aptly called The CMO Survey. Social Media Marketing Spending Increasing. Connect with HubSpot : Marketing Spending Should Increase.

Budget Management 28

Budget Management CMO Customer Surveys Marketing Report 28

Hubspot

JUNE 25, 2012

As a little marketing therapy on this fine Monday morning, last week the HubSpot marketing team sat down and relived some of HubSpot's most mortifying marketing mistakes, and of course thought it'd only be prudent to publish them for everyone to peruse through at their leisure. Social Media Problems. Sorry, boss.

Hubspot 28

Hubspot Paid Search Agency Advertising Agencies Landing Pages 28

SmartBug Media

SEPTEMBER 6, 2019

However, if you’re looking to really get a jump on your competition, the easiest way to get intent data is to purchase it from a third-party vendor that tracks data across millions of websites, social profiles, online communities, and so on. We’ve compiled our list of some of the leading intent data providers in the market today. TechTarget.

Intent Data 79

Intent Data Marketing AI Intent Bombora 79

SmartBug Media

FEBRUARY 2, 2024

Over time, social media has become more niche-oriented and community-focused, allowing for the emergence of virality within these communities. This approach aims to cultivate trust and foster a sense of community. This approach aims to cultivate trust and foster a sense of community.

Work Management 59

Work Management Marketing Management Social Media Service 59

Exo B2B

MARCH 16, 2017

In his words, “Beyond the professional influencers and industry experts are members of the media, customers, prospective customers and members of any communities that the brand is active in. Contribution to the web community (conferences, teaching, social involvement). Active Blog and other publications.

Advertising Agencies 72

Advertising Agencies Blogger B2B Thought Leadership Marketing & Strategy 72

Atomic Reach

JANUARY 3, 2019

It is a blog post that informs you of industry changes or a video on social media that reveals a customer reviewing the brand. She has been cited by Forbes as “The Most Influential Woman on Social Media,” and recognized by ForbesWoman as one of “The Top 20 Women Bloggers.”. For the foreseeable future, content will remain as king.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

Vidyard

NOVEMBER 2, 2017

The usage of video across websites, social media, landing pages and sales conversations has increased year-over-year, with the volume of videos produced annually increasing to an average of 38 videos, up 31 percent from 29 last year. As businesses continue to create videos, budgets are following.

Video Marketing 50

Video Marketing Marketing Automation Services Research Account Based Marketing 50

The Effective Marketer

MARCH 24, 2011

In their “ CMO Perspectives on B2B Marketing Automation &# this challenge for high quality leads is shown as having increased from 69% in 2009 to 76% in 2010. Possibly related posts: (automatically generated) Why Social Media Needs to Die What Type of Marketer Are You? United States License. United States License.

Planning 100

Planning Work Management Marketing Management Marketing Budget Creation 100

The Effective Marketer

NOVEMBER 29, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Marketing By Objectives Objective-Action-Budget In a recent article for the CMO Council’s Newsletter, Nicolas Watkis argues “ Marketers won’t succeed if they don’t have objectives ”. Right on, my friend!

Planning 100

Planning Work Management Marketing Management Effectiveness 100

Webbiquity

MAY 10, 2011

The “ROI of social media&# (or lack thereof) is a hot, and still hotly contested, topic. I summarized arguments from both sides a few months ago in The Social Media ROI Debate. Nevertheless, social media activity consumes resources and therefore must produce business results–or those resources will be spent somewhere else.

ROI 100

ROI Generation Advertising Agencies Case Studies 100

markempa

DECEMBER 12, 2016

To keep valuable field salespeople productive, many of the more innovative sales and marketing departments build “sales development” teams including Oracle, Marketo, HubSpot, HP, and Salesforce.com. I met Susan through following her writing on her blog and her work in the LinkedIn community. Just to name a few.

Account Based Marketing 84

Account Based Marketing Marketing Qualified Leads Lead Scoring Lead Ranking 84

Webbiquity

MAY 3, 2011

Few phenomena have ever spread as far and grown as rapidly as social media; obviously, this has tapped into something essential to our nature. That is what has driven social media adoption. Whatever your role in social media, we hope you find this list valuable in expanding your knowledge and your network. What is it?

Twitter 100

Twitter B2B Thought Leadership Enterprise Management Work Management 100

Hubspot

JANUARY 16, 2012

Marketers and business owners rely on social media to communicate many things about their brand. But there are also some dangers inherent in communicating with a large, diverse audience who you don't know on a personal level. If you're unsure, make sure this list of social media update no-nos is nearby.

Social Media 28

Social Media Media Work Management Marketing Management 28

Hubspot

JANUARY 7, 2014

To get a glimpse of just what kinds of popular marketing groups -- and even niche communities within marketing, like blogging and social -- there are on the social media site, check out our list below. Chances are, you’ll run into tons of HubSpotters and HubSpot customers in this group too! Marketing. 1) Digital Marketing.

Linkedin 28

Linkedin B2B Thought Leadership Planning Demand Generation Agencies 28

Hubspot

NOVEMBER 16, 2012

On a related -- but arguably more serious -- note, according to the 2012 CMO Survey by the American Marketing Association and Duke University, Marketing appears to be one of the early rebounders in the initial economic recovery. And research shows that personalized marketing leads to more customer conversions than generalized communications.

Planning 28

Planning Paid Search Agency Advertising Agencies Top of Funnel 28

Hubspot

FEBRUARY 12, 2020

This is both a fun way to boost brand awareness, and leverage the holiday to gain engagement on social media. This is a quick and sweet way to leverage the holiday and social media to gain foot traffic into a physical business. Panera's Engagement Offer. February 9, 2018. Pretty impressive. Scribbler Valentine's Day Campaign.

Campaigns 101

Campaigns Planning Paid Search Agency Sample 101