Remove Clickthrough Remove Open Rate Remove Opt-out Remove Segmentation
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Building a holistic email monetization strategy with your audiences at its center

Liveintent

Out of all the marketing channels available today, Likemind see email as the most valuable. “Email is an opt-in environment where the users choose to be a part of our user base,” said Chang. This opens up important opportunities for building relationships and driving revenue through monetization. The reason?

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5 Buyer Persona Statistics You Need to Know in 2021

Business Brainz

For any marketing strategy to come out with flying colors, the key is to be able to focus on the right audience and understand them. If you’re still not convinced about the importance of buyer personas, here are 5 stats to back them up: Using buyer personas in an email campaign improved open rate by 2x and click-through rate by 5x.

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5 Buyer Persona Statistics You Need to Know in 2021

Business Brainz

For any marketing strategy to come out with flying colors, the key is to be able to focus on the right audience and understand them. If you’re still not convinced about the importance of buyer personas, here are 5 stats to back them up: Using buyer personas in an email campaign improved open rate by 2x and click-through rate by 5x.

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The Essential Steps for Building Your B2B Email Newsletter List

Golden Spiral

lower open rate than B2C. gap and wonder why your B2B colleagues complain about their industry email open rates. The way trends go, we will all only expect (and therefore only pay attention to) the emails we have opted-in for and disregard emails from companies and people we don’t recognize. And you’re B2B.

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How the Travel Industry Approaches Email Marketing (And What We Can Learn)

Liveintent

Hotel chains like Starwood, Marriott, and Hilton constantly jockey for attention with offers of extra points and special perks in newsletters they send to guests who’ve opted in. What better way to spur higher open rates and inspire clickthroughs than to tell someone they’ve got to act now ?

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Want to Boost Enrollment? Segmenting Prospective Students Can Help

Hubspot

Segmentation has many benefits , especially when attracting prospective students to your school’s programs. Segmentation helps you impact critical email metrics, seeing improvements like: Increased open rates. Lower opt-out/unsubscribe rates. Create Prospective Student Segments.

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Answers to 10 Email Marketing Questions You Were Too Afraid to Ask

Hubspot

When I first started out with email marketing, I felt lost. I immediately needed to understand things like what a hard bounce was (and how it was different from a soft bounce), how to determine a good clickthrough rate from a bad one, and why my emails looked perfectly fine in Gmail but got completely screwed up in Hotmail.