Hubspot
MAY 25, 2015
Now that we've gone over the basics of lead generation, we can get down to the dirty details. Here are five simple ways to optimize your site for lead generation. 1) Figure out your current state of lead gen. 2) Optimize each step of the lead gen process. 5) Nurture your leads. 4) Test, test, test.
Hubspot
JANUARY 6, 2014
In fact, HubSpot''s own software only recently, with the launch of our new Blog tool on HubSpot''s new COS , started giving customers the ability to truly customize their blog subscriber emails. This makes it easy for recipients to identify that the email is coming from, say, the marketing section of HubSpot''s blog.
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Hubspot
OCTOBER 19, 2012
So if you're not taking advantage of all the lead generation opportunities your blog offers -- and then optimizing those opportunities -- you're likely missing out on a huge piece of your company's lead gen pie. 8 Lead Gen Opportunities for Your Business Blog. But have no fear! Within Individual Articles.
Hubspot
OCTOBER 27, 2010
In it you’ll discover how much better lead gen, click-through rates, conversions and other results can be when social marketing tactics are combined with this particular paid media tactic. Double Your PPC Leads at Half the Cost. View this on-demand webinar to learn about low-cost lead generation!
Hubspot
OCTOBER 11, 2012
According to an internal study of HubSpot customers, businesses that blog more than once per week add new blog subscribers at twice the rate of businesses that blog just once per month. In fact, 13% of monthly traffic to the HubSpot Blog comes from email. You wouldn’t exactly be making the strongest case for subscription, would you?
Hubspot
APRIL 29, 2014
There are other, less-talked-about ways you may be hurting the success of your CTAs -- and by extension, your lead gen. If you''ve started to see a disappointing leveling off of your CTA clickthrough rates (not submission rates, mind you), it could be due to design overexposure. Let''s talk about those. They didn''t.
Hubspot
MARCH 4, 2014
1) Clickthrough Rate. Clickthrough rate (CTR) is likely the first answer you''ll get when you ask an email marketer what metrics they track. If this is the case, you should be sending emails that offer lead generation content -- in other words, content that requires the viewer to fill out a lead capture form in order to access it.
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