Hubspot

OCTOBER 11, 2012

First things first: frequency matters. If you really want to scale your blog, you need to make a commitment to boosting your blogging frequency. According to an internal study of HubSpot customers, businesses that blog more than once per week add new blog subscribers at twice the rate of businesses that blog just once per month.

RSS 28

RSS Ad Frequency Landing Pages Lead Gen 28

Hubspot

JUNE 8, 2017

A few months ago, I took on the task of evaluating and reinventing the HubSpot Marketing Blog's email subscription. And in some cases, the cause of drop-off had something to do with the frequency at which we were sending these emails. Step 2: HubSpot generates an RSS email of our latest content. Improve clickthrough rate.

Email Marketing 73

Email Marketing Hubspot Clickthrough Lead Ranking 73

Hubspot

JANUARY 13, 2014

While not every piece of content you create requires a lead-gen call-to-action, your content should include some sort of CTA -- whether to share your content on social, subscribe to your blog, or check out another page on your site. Clickthrough Rate. Landing pages are the epicenter of your lead generation. Landing Pages.

Top of Funnel 28

Top of Funnel Content Marketing Planning Content 28

Hubspot

SEPTEMBER 9, 2013

While I wouldn''t recommend you do this for every post you publish -- you should still be publishing lots of new, original content -- this is a great way to shave some valuable time off your content creation efforts while still maintaining a consistent publishing frequency. HubSpot Customers: Look in Page Performance.)

Lead Scoring 28

Lead Scoring Lead Ranking Content Hubspot 28