Churn Rate, Clickthrough, Hubspot and Lead Gen

41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

APRIL 4, 2018

Changes to CTAs, design, social proof, forms often have a conversion rate impact. Overall conversion rates are not very meaningful. . Email open and clickthrough rates. And you may need lead gen and sales metrics (like cost per lead and cost per sale or ROI) for those two goals. . 2) Churn rate.

Lead Ranking

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads

Rethinking Subscriptions: Lessons Learned During the HubSpot Marketing Blog's Email Overhaul

Hubspot

JUNE 8, 2017

A few months ago, I took on the task of evaluating and reinventing the HubSpot Marketing Blog's email subscription. Step 2: HubSpot generates an RSS email of our latest content. We had two goals in mind: Reduce subscriber churn. Improve clickthrough rate. Clickthrough & Open Rate.

Email Marketing

Email Marketing Hubspot Clickthrough Lead Ranking

B2B Marketing Zone

41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

Rethinking Subscriptions: Lessons Learned During the HubSpot Marketing Blog's Email Overhaul

Webinars

Stay Connected