What every marketer needs to know about programmatic advertising
Martech
OCTOBER 19, 2022
billion, and more than 90% of all digital display ad dollars will transact programmatically, according to eMarketer. When a person clicks on a website, the site’s owner uses a Supply-Side Platform (SSP) to notify one or multiple Ad-Exchanges to put the ad space up for auction. of the digital display ad market, according to eMarketer.
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