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What every marketer needs to know about programmatic advertising

Martech

billion, and more than 90% of all digital display ad dollars will transact programmatically, according to eMarketer. When a person clicks on a website, the site’s owner uses a Supply-Side Platform (SSP) to notify one or multiple Ad-Exchanges to put the ad space up for auction. of the digital display ad market, according to eMarketer.

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It’s Time For CMOs To Tap Into The Power Of Personalization

Buzz Marketing for Technology

According to Forrester Research , U.S. All of those learnings, in turn, can result in increased clicks, higher conversion rates, more revenue and happier customers. According to eMarketer, 15 percent of online retail sales this year will take place via mobile devices, which is up from 11 percent in 2012. Overall, U.S.

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What is: audio advertising?

Choozle

According to an eMarketer study , more than three-quarters of US internet users will listen to digital audio formats like podcasts and streaming music at least once a month this year. According to Spotify, ads with a direct call-to-action have ~3x higher click-through rates than those with none. But wait, what do I need?

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What does Ricky Bobby know about SEO? 31 stats

Biznology

70-80% of users click on organic search results rather than paid search. 75% of clicks on a search engine page are on the Top 5 results. 70% of the links search users click on are organic. Just having the word ‘video’ in a search result title or meta description improves click through rates by an estimated 55%.

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Conversational Content: How to Market Through Text Messaging and Chatbots

Content Marketing Institute

Click To Tweet. Other indicators come from the likes of Buffer , Gartner , eMarketer , Dell , Neil Patel , and this awesome resource from TOPBOTS (some of these bots are glorified “repeat past order” buttons, but some represent content delivery mechanisms). cfrascl Click To Tweet. research Click To Tweet. Click To Tweet.

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11 Ways to Jumpstart Your Instagram Branding

Sprout Social

In fact, eMarketer discovered less than 50% of brands are actively on Instagram. Additional data from eMarketer showed 35% of social media users trust brands and are influenced by retailers. With some of Instagram’s newest features, you now have the opportunity to check link clicks in the native platform. You Build Trust.

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B2B Social Media Strategy and Executive Buy-in

Marketing Insider Group

I link to some of the latest research from firms like emarketer, Forrester, Morgan Stanley and the Altimeter Group and cite popular social media experts like Charlene Li, Shannon Paul, Jay Baer and Jason Falls. Share: Read more from Social Media B2B Marketing , Social Media Click here to cancel reply.