Unbounce

AUGUST 26, 2021

Adding a video to your landing page—whether it’s a product demo, customer testimonial, or an animated background—has often been championed as an effective way to showcase your offer to visitors. For years, it’s been widely accepted that videos can (and do) boost your conversion rates. IQR and rates. How We Got Our Data.

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Landing Pages Video Marketing Conversion Click Rate 145

FunnelEnvy

FEBRUARY 19, 2024

High-converting landing pages are strategic assets that transform curious visitors into engaged users and paying customers. Imagine a visitor landing on your website after clicking on a targeted ad. Their initial impression, shaped by your B2B SaaS landing pages, determines whether they become a lead or bounce away.

Landing Pages 62

Landing Pages Top of Funnel Practices Demand 62

Vidyard

JULY 31, 2020

Chances are, your business is using landing pages to do it. That’s where video landing pages come in. What is a Video Landing Page? Why Should I Use Landing Page Videos? How Do I Create a Video Landing Page That Works? Determine the Goal of Your Landing Page 3.2

Landing Pages 171

Landing Pages Video Marketing Enterprise Management Work Management 171

Marketing Insider Group

NOVEMBER 6, 2023

In today’s world, with tools like omnichannel marketing, businesses aren’t just reaching consumers. They can see which ones consumers are clicking on, which ones we’re ignoring, and adjust on the fly. CPC (Cost Per Click): Payment is made when an ad is clicked.

Marketing Budget 182

Marketing Budget Marketing Analytics Tools Budget Programs Practices 182

Unbounce

SEPTEMBER 16, 2021

As you may have heard, Pay-Per-Click (PPC) is a competitive game. PPC is a method of digital advertising in which you aim to get your ads to rank as the highest result displayed for user searches, and you, as the advertiser, pay a fee each time it’s clicked. Why Your PPC Ad Needs a Dedicated Landing Page.

Landing Pages 145

Landing Pages PPC Paid Content Optimization 145

Unbounce

JUNE 21, 2022

In fact, Peter is churning out PPC (pay-per-click) campaigns and landing pages that see an average conversion rate of 35%. Because he’s found a smarter way to build landing pages to turn traffic into conversions. Psst … Wanna go straight to Peter’s landing page strategy? Way more conversions.

Landing Pages 140

Landing Pages Business Conversion Rate Click Rate 140

Unbounce

FEBRUARY 11, 2021

A marketer’s job isn’t done once a visitor converts on a landing page. Even the landing page itself has more work to do before we can start giving ourselves a high-five for scoring a conversion. In some industries, conversion rates are as low as 1-2%. Far from it. Ignore them at your own peril.

Landing Pages 145

Landing Pages Lead Ranking Lead Scoring Paid Search Agency 145

FunnelEnvy

OCTOBER 3, 2022

A landing page is the critical element of a funnel upon which its broader results hinge. You could have slick visuals and top-notch marketing automation software – if an error or obstacle on your landing page prevents visitors from converting, it will constrain your results and limit the effectiveness of your digital marketing.

Landing Pages 78

Landing Pages Trends B2B Marketing Marketing Automation Services 78

SmartBug Media

JULY 11, 2023

In today's vibrant digital marketplace, a well-designed Shopify landing page is essential. A Shopify landing page is a standalone webpage created explicitly for marketing or advertising purposes. So buckle up as we dive into the seven steps for creating a high-converting Shopify landing page. The other half?

Landing Pages 75

Landing Pages Conversion Rate Mobile Advertising Click Rate 75

FunnelEnvy

NOVEMBER 27, 2023

We see this mirrored in B2B landing page performance with annoying popups and premature calls to action (CTAs) that don’t offer prospects what they need when we need it. For digital marketing, integrating customer journey and intent into landing page design is essential for its success.

Landing Pages 62

Landing Pages Intent Top of Funnel B2B 62

Webbiquity

MARCH 9, 2017

Here are a dozen tools to help you create pop-ups, landing pages, and forms, and optimize your calls to action for conversion. Conversion Rate Optimization. Landing Page Builders. Create mobile-responsive landing pages based on templates. 1 ) Picreel. Google Review Count: 231. 1 ) LeadPages.

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Landing Pages Conversion Rate Optimization Conversion 187

Unbounce

MARCH 2, 2020

SaaS landing pages have changed a lot over the last 10 years. To get the best possible conversion rate in 2020, you need to explain the complexities of your software without boring the pants off your prospects. But while SaaS landing pages have come a long way, there’s still plenty of room for improvement.

Landing Pages 145

Landing Pages Top of Funnel Work Management Sample 145

Unbounce

DECEMBER 2, 2020

So, of course you’re constantly looking for ways to shrink the workload—and that includes beefing up your landing page copywriting skills to maximize conversions. What are the highest-performing landing pages doing that makes them so effective? You may be wondering what he can teach you about landing page copywriting.

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Landing Pages Copywriting Tips Lead Ranking 145

Unbounce

APRIL 15, 2021

And that’s why it’s never been more important to ask yourself this question: “What’s a good, bad, or average conversion rate for my landing pages?”. How do your pages stack up against the competition? You’ll find median conversion rates broken down to 16 key industries. Quite a family you have.).

Landing Pages 145

Landing Pages Conversion Rate Advertising Benchmark Conversion 145

Optinmonster

DECEMBER 14, 2023

Landing and optin pages are an essential part of your sales funnel. In fact, a well-designed landing page can make or break your conversion rates. If you’re a busy entrepreneur or marketer, you may think you don’t have time to create a stunning landing page that converts.

Marketing Automation Services 82

Marketing Automation Services Landing Pages Examples Tools 82

Convert

DECEMBER 21, 2020

A Facebook landing page is like a gateway between your Facebook ad and your product. Imagine seeing a Facebook ad about a new Lion King movie… Clicking on it to sign up to see the movie… And then being led to a landing page featuring tens of different movies from Star Wars to the Simpsons….

Landing Pages 105

Landing Pages Facebook Effectiveness Top of Funnel 105

Martech Advisor

APRIL 14, 2020

Landing pages are a crucial component of the digital marketing strategy to improve User experience and, therefore, conversions. Marketers work with conversion rate optimization (CRO) experts, copywriters, and designers to design high-performing landing pages. What Is Landing Page Design?

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Landing Pages Design Examples Work Management 135

Unbounce

JANUARY 28, 2020

Do “fully customized” landing pages secretly mean slower launches, a bulkier building process, or not-totally-customizable-but-hey-close-enough? Not so—at least when it comes to landing pages. Not only is it a pillar of their service, it’s also instilled in their marketing with oodles of customized landing pages.

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Landing Pages eCommerce Paid Search Agency Campaigns 143

seo.co

FEBRUARY 23, 2022

Raise your hand if, after launching your landing page(s): You see conversions flat line or drop. Audience engagement with your landing page is paltry. Your revenues and up-sells as a result of your pages fall. Your search engine rankings for that page fall . Why Landing Pages Matter.

Landing Pages 98

Landing Pages Mobile Advertising Ad Exchange User-Generated Content 98

SmartBug Media

JUNE 8, 2020

Creating a landing page is easy. With multiple landing page creators on the market, you can publish one in minutes. Designing a landing page that converts inbound traffic into leads. Your landing page is like a virtual sales rep. What makes for a compelling landing page value proposition?

Landing Pages 112

Landing Pages Lead Ranking Lead Scoring Leads 112

seo.co

NOVEMBER 1, 2021

Raise your hand if, after setting up your landing page(s): You see conversions flat line or drop. Audience engagement with your landing page is paltry. Your revenues and up-sells as a result of your pages fall. Your search engine rankings for that page fall . Why Landing Pages Matter.

Landing Pages 119

Landing Pages Optimization SEO Tips 119

Outgrow

AUGUST 19, 2020

Understanding the Power of Interactive Landing Pages (With Examples and Tips). Landing pages are static pages of the website designed with the sole purpose of generating conversions. Interactive landing pages are the only way to stand out from the myriad of websites and landing pages out there.

Landing Pages 102

Landing Pages Examples Tips Work Management 102

Martech

MAY 24, 2024

Metrics B2C automation success hinges on metrics like conversion rates, click-through rates and even email open rates for some marketers. HubSpot Marketing Hub HubSpot’s Marketing Hub offers a wide range of marketing tools, including email marketing, social media management and analytics.

Marketing Automation Services 113

Marketing Automation Services Marketing Automation Automation Tactics 113

seo.co

JANUARY 31, 2022

While some of your content probably won’t make it into the search engine results pages (SERPs) for every search term, you can get some powerful SEO leverage by creating location landing pages. Using location landing pages will boost your SEO power exponentially and will help you rank higher in mobile searches.

Landing Pages 98

Landing Pages SEO Lead Scoring Lead Ranking 98

ConvertKit

DECEMBER 31, 2019

Have you ever wondered why you’re not getting the kind of conversion rates other bloggers claim to have on their landing pages? Check out ConvertKit's Free landing pages. Landing pages are unique in that they have a single goal: to capture sign ups. Example of a course landing page from Ryan Robinson.

Landing Pages 107

Landing Pages Blogger Examples Digital Asset Management 107

Unbounce

JULY 14, 2020

Below, you’ll find eight lead generation landing page examples from Unbounce customers that prove effective lead gen comes in all forms. Steal Some Lead Gen Landing Page Tips From These Clever Unbounce Customers. Click to see VIU’s “Worth It” landing page in its entirety. Vancouver Island University.

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Landing Pages Lead Generation Sales Qualified Leads Lead Ranking 145

Optinmonster

MAY 10, 2021

Do you want to learn how to make an Instagram landing page for your website, but you’re not sure how to get started? An Instagram landing page is a dedicated page on your site where you send traffic from your Instagram account. Why Do You Need an Instagram Landing Page? Coming soon. Maintenance.

Landing Pages 72

Landing Pages Optimization Template Marketing Analytics Tools 72

FunnelEnvy

JULY 25, 2022

We all come across landing pages in day-to-day web browsing. From consumer purchases to complex business decisions that affect large organizations, landing pages are often the foundation for commerce on the internet. When it comes to complex components like landing pages, successful execution can seem overwhelming.

Landing Pages 60

Landing Pages Design Top of Funnel Marketing Automation Services 60

Unbounce

FEBRUARY 25, 2020

Built 50 super-personalized landing pages with a 38% demo rate in a pilot account-based marketing (ABM) campaign. Started pairing landing pages with video ads, which have a cost-per-conversion that’s just 1/4 what they were paying with search ads. At Procurify, we’re in full-on growth mode.

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Landing Pages Account Based Marketing ABM Lead Scoring 136

Optinmonster

JANUARY 23, 2020

Do you want to build landing pages that catch your visitors’ attention and significantly increase your conversion rates? Getting higher conversion rates is basically the holy grail of digital marketing. In this article, we share landing page ideas that will get those conversion rates soaring.

Landing Pages 93

Landing Pages Urgency Marketing Mobile Marketing Top of Funnel 93

Martech Advisor

MARCH 23, 2020

A landing page creation tool is defined as an intuitive software application that enables you to design and launch attractive and functional landing pages that could boost your conversion rate. Landing pages are an essential component of a conversion-focused campaign. Table of Contents.

Landing Pages 59

Landing Pages Marketing Automation Services Digital Asset Management CMS Development 59

Navigate the Channel

MAY 26, 2021

One of the most overlooked strategies for commercial contractors is landing pages. Not only are they excellent sales tools for aiding your team in closing deals, but they can be a great way to connect with potential leads looking for the goods and services you offer. You can also create specific landing pages with a purpose.

Landing Pages 65

Landing Pages Word of Mouth Marketing & Strategy Best Practices 65

Optinmonster

MAY 18, 2021

Instead, you can boost conversions, traffic, and followers by creating a Twitter landing page that shows who you are and what you do. That’s why, today, we’re going to show you how to set up a stunning Twitter landing page to captivate your Twitter audience. Why Use a Twitter Landing Page.

Landing Pages 77

Landing Pages Twitter Optimization Template 77

Optinmonster

APRIL 6, 2021

Do you want to learn how to create a Facebook landing page to drive more conversions from your social posts or paid ads? And while you can send Facebook traffic to a generic page on your site, wouldn’t it be even better to create a landing page that gets you even higher conversions?

Landing Pages 70

Landing Pages Paid Content Facebook Optimization 70

KoMarketing Associates

APRIL 9, 2019

You have to think beyond the first click – way beyond it. So while many of the tools we’ve listed here are expressly for ppc, a couple are for optimizing what happens after the click. Some of these ppc tools may be brand new to you, some will be familiar. PPC Lead Generation Competitive Analysis Tools.

High Quality Lead 215

High Quality Lead PPC Lead Generation Budget Programs 215

Hubspot

JULY 30, 2020

I could click on an ad about ice cream, and five minutes later, find myself looking at YouTube videos of homemade sundaes. Sometimes, though, I come across an ad that's seamless — They're quick to grab my attention, and it tells me everything I need to know when I reach the landing page. The landing page wasn't busy.

Landing Pages 96

Landing Pages Facebook Marketing Automation Services Budget Programs 96

Optinmonster

DECEMBER 23, 2020

Want to create high-converting landing pages for your WordPress website? Confused by all the tools and plugins available and don’t know where to start? Creating a landing page can feel overwhelming for beginners. SeedProd is a WordPress landing page builder with coming soon and maintenance mode functionality.

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Landing Pages Domain Work Management Template 77