Litmus

JUNE 29, 2021

Apple’s new Mail Privacy Protection features will have widespread implications for email marketers , causing marketers to implement multiple strategies to adapt. However, there’s one solution that can help address several of the challenges caused by Apple’s new privacy protections. How can you do that?

Privacy Protection 89

Privacy Protection Privacy Open Rate Deliverability 89

Vision6

AUGUST 3, 2021

Email marketing will continue to evolve, as it has done with other recent data privacy changes. What is Apple Mail privacy protection? The privacy update is set to roll out between September and November 2021. It will present Apple Mail users with the options to “Protect mail activity” or “Don’t protect mail activity”.

Privacy Protection 105

Privacy Protection Privacy Email Marketing Planning 105

Liveintent

OCTOBER 8, 2021

Marketers were given just three months to prepare for Apple’s groundbreaking new Mail Privacy Protection feature. Announced in June and launching in September, this iOS 15 feature has left email marketers scrambling to adapt their strategies in time. Start prioritizing clickthrough rates.

Privacy Protection 71

Privacy Protection Privacy Clickthrough Click Rate 71

Liveintent

FEBRUARY 22, 2022

Of course, it’s not enough that Google has decided to do away with third-party cookies; Apple has also changed the terrain of the digital landscape with its Mail Privacy Protection (MPP). A focus on engagement beyond open rates. So what is MPP, and how does it affect publisher direct-sold deals?

Privacy Protection 71

Privacy Protection Privacy Cost Per Thousand CPM 71

Sharpspring

SEPTEMBER 9, 2021

and had to defend these allegations with facts including increased open rates, click rates, and revenue. Now, Apple’s mail privacy protection changes have some people ready to discuss trying to pull the plug on email marketing once again. . What is Apple’s Mail Privacy Protection (and Why it Matters).

Privacy Protection 69

Privacy Protection Privacy Marketing & Strategy Trigger Marketing 69

Martech

SEPTEMBER 29, 2021

With Apple’s iOS 15 now an available update for all iPhones, marketers should be on the lookout for changes in their email open rate data. What’s ironic, though, is that the feature could cause open rates to inflate, not drop. Click here to download! Related: The end of email open rates.

Open Rate 110

Open Rate Marketing Automation Services Peer-to-peer Click Rate 110

Martech

SEPTEMBER 21, 2021

The best news to come out of “Pixelgeddon” – also known as Apple’s Mail Privacy Protection feature, which went into effect on Monday, Sept. 20 – is that I will never have to listen to another conference speaker tell his audience, “ It’s all about the opens.” Workarounds waste time.

Open Rate 125

Open Rate Email Marketing Planning Click Rate 125

Navigate the Channel

JULY 12, 2023

Two of the most-discussed metrics in email marketing are open rate and click-through rate (CTR). Open rate Open rate shows the percentage of the total email campaign recipients that opened your email send. Because open rates are reported as percentages, your open rate would be 32.4%.

Advertising Benchmark 65

Advertising Benchmark Email Marketing Privacy Protection Ad Building 65

Salesforce Marketing Cloud

FEBRUARY 2, 2022

Three things in particular would help marketers rev up their innovation strategies: access to the right metrics easily connecting data sources together to accurately engage across channels unlocking data across their ecosystem, including silos between teams, amid changing industry privacy rules. Watch the demo to learn more.

Marketing AI 98

Marketing AI Work Management Features Marketing Management 98

Martech

JULY 11, 2022

iOS 15 really messed with open rates. Hubspot introduced an enhanced email open report that excludes “machine opens”, compensating for inflated open rates introduced by Apple’s iOS 15 Mail Privacy Protection feature. Refined email open rate reporting (beta).

CMS Development 97

CMS Development Privacy Protection Open Rate Microsite 97

Martech

MAY 24, 2024

Relying on the open rate as a success metric Charge : Conspiracy to defraud and tampering with evidence. Sentence : 100% open rate for life. Email isn’t dead, but opens are. But now, Apple’s Mail Privacy Protection feature has made them even less directional than before.

RFP 113

RFP Deliverability Blast Campaigns Budget Programs 113

Martech

JANUARY 25, 2022

Marketers who were fretting when Apple announced Mail Privacy Protection (MPP) last year might have been missing the opportunity brought on by the new policy to build more trust with customers, and ultimately score a higher ROI. Open rates in Europe were at 21.75%, which was higher than North America, at 18.13%.

Privacy 89

Privacy Email Marketing Privacy Protection Open Rate 89

Litmus

APRIL 18, 2024

It goes to show that more ESPs are doing the heavy lifting for email marketers, adding features that consolidate the marketing tech stack. You could consider all of these complete technology suites for the entire marketing team, with website, sales, and social features in addition to their email marketing roots.

Email Marketing 96

Email Marketing Marketing Automation Services Work Management Planning 96

Martech

SEPTEMBER 22, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. iOS 15 and letting go of open rates. It’s a day of rejoicing for those like Ryan who have advised marketers for years not to over-value the open rate. Read more here.

Marketing Automation Services 107

Marketing Automation Services Lead Scoring Lead Ranking Privacy Protection 107

Liveintent

SEPTEMBER 28, 2021

Email senders are universally grappling with changes to open rate, once a key metric for understanding customer engagement with your email marketing. Despite this assault (disguised as a privacy move) on email marketing, we are confident that email will prevail as a vital mechanism for building relationships with your customers.

Advertisements 71

Advertisements Advertising Privacy Protection Cost Per Thousand 71

Martech

OCTOBER 30, 2023

This includes opens and clicks on specific links within your email. If you are sending too frequently, you may see a drop in your open rates. Use your data to determine what days and times have the highest engagement rates to build out your calendar.

Email Marketing 107

Email Marketing Marketing AI Marketing & Strategy Marketing Strategy 107

DotDigital

JUNE 14, 2021

What’s more, the announcement is a preview of features set to be released in September 2021. The iOS 15 update brings with it a range of new privacy features, but there are two which will have a direct impact on marketers, and email marketers in particular. In essence, open rates are a vanity metric.

Privacy 98

Privacy SMS Opt-out Open Rate 98

Martech

SEPTEMBER 2, 2021

Is it click-throughs? Take the angst we see among our fellow email marketers over losing the open rate when Apple turns on its Mail Privacy Protection feature in its iOS 15 update. We know Apple will destroy the open rate as a usable metric. No doubt, losing the open rate is disruptive.

Email Marketing 118

Email Marketing Open Rate Privacy Protection Ad Frequency 118

Heinz Marketing

JUNE 27, 2022

Apple is now allowing people to choose if they want an app to be able to track them with their App Tracking Transparency feature, and people are often understandably saying “no”, resulting in companies like Facebook feeling the pain in lost revenue. In May 2021, opt-in rates were at around 16%. Application Tracking.

Privacy 82

Privacy Privacy Protection Opt-out Opt-in 82

Litmus

JULY 28, 2021

Autoplicity saw almost an 8% increase in their open rates when they started using preview text. And WeddingWire saw a 30% increase in click-through rates by testing theirs. Adding teasers to your email’s content in your preview text can also increase your subscriber’s engagement, like clicks, in your email.

Click Rate 122

Click Rate Privacy Protection Paid Search Agency Open Rate 122

Liveintent

NOVEMBER 15, 2022

It’s been a full year since Apple launched Mail Privacy Protection (MPP), a new feature designed and released to (allegedly) help email users have a more active hand in protecting their data. But the new feature had many asking: How do we measure newsletter engagement? New ways to measure impact with ease.

Privacy Protection 107

Privacy Protection Privacy Intent Signal Open Rate 107

Zoominfo

OCTOBER 5, 2021

Recent mail privacy protection changes in Apple’s new iOS 15 have put the crosshairs on email open rates, possibly ending that metric’s usefulness to marketing teams. There are absolutely better barometers, and even absent Apple making this change, I would still say open rates should not be your rudder,” Hopkinson says.

Privacy 100

Privacy Email Marketing Rules Privacy Protection 100

Martech

JULY 7, 2023

The top five metrics marketers use to measure success — opens, clicks, unsubscribe, click to open and bounces — are all activity-based, the 2021 State of Email Analytics report from Litmus revealed. Conversion rate Depending on your ESP, this campaign-level metric might be reported in your dashboard.

Budget Programs 111

Budget Programs Long Tail Marketing Ad Frequency Click Rate 111

Martech

JUNE 3, 2022

That represents a compound annual growth rate of 13.7% The most common reason given for replacing technologies was to take advantage of new and better features in a different solution. Click here to download! Of course, technology players often introduce new features – some at a higher rate than others.

Marketing Automation Services 135

Marketing Automation Services Enterprise Management Work Management Marketing Management 135

Martech

MARCH 9, 2023

At the heart of significant marketing trends is data Look at the trends that have occupied marketers’ attention over the last three years: 2021: The rise of Apple’s Mail Privacy Protection feature , which masked user activity data. Marketers panicked at the thought of losing open rates.

Open Rate 105

Open Rate Click Rate Paid Search Agency Privacy Protection 105

Martech

MARCH 30, 2022

Many email marketers pick up the rudiments of testing by using the tools their ESPs give them, mainly for setting up basic A/B split tests on simple features such as subject lines. As you can see in these two client examples, the conversion followed through with what the opens and clicks signified. Click here to check it out!

Multivariate analysis 101

Multivariate analysis Landing Pages Click Rate Ideal Customer Profiles 101

Martech

MAY 31, 2022

I don’t open every email it sends me every day because I’m not in the market every day. When I’m ready to buy, I might click through from an email (because it came along at the precise moment I was ready to buy), or I might even bypass the email when I see it in my inbox and go right to the site.

Buying Cycle 89

Buying Cycle Privacy Protection Click Rate Act-On 89

Martech

AUGUST 15, 2022

The open rate. It has never been a reliable success metric, but it has become even less so since 2021, thanks to Apple’s Mail Privacy Protection feature. If your audit shows you rely on opens to report success to your bosses, you need to change it. What doesn’t measure revenue?

Budget Programs 84

Budget Programs Privacy Protection Paid Search Agency Planning 84

Outgrow

JUNE 15, 2022

Greater Focus on Privacy. The announcement of Apple’s Apple’s MPP (Mail Privacy Protection) heightened awareness about the privacy concerns of email users across the globe. Gone are the days when businesses relied on open rates to assess the performance of their campaigns. . Here’s how it looks.

Email Marketing 98

Email Marketing Trends Outgrow Budget Programs 98

Single Grain

AUGUST 7, 2023

video completion rate On the contrary, Starbucks is the master of mobile marketing : They have a conversion-generating app where customers can pay with the app, earn rewards, and order ahead. Excellent conversions : The conversion rate for mobile Google Ads is 3.48% on the search network and 0.72% on the display network.

Mobile Advertising 52

Mobile Advertising Paid Content ROAS Advertising Agencies 52

Convert

APRIL 12, 2022

Your open rates are skewed Email numbers are no longer accurate. Mail Privacy Protection (MPP) has made sure of that. These tests also help you identify irrelevant data and areas where your users are experiencing difficulties on your website, thereby reducing your bounce rate once you make the necessary changes.

Marketing Attribution 52

Marketing Attribution Multivariate analysis Top of Funnel Lead Ranking 52

Convert

APRIL 12, 2022

Your open rates are skewed Email numbers are no longer accurate. Mail Privacy Protection (MPP) has made sure of that. These tests also help you identify irrelevant data and areas where your users are experiencing difficulties on your website, thereby reducing your bounce rate once you make the necessary changes.

Marketing Attribution 52

Marketing Attribution Multivariate analysis Top of Funnel Lead Ranking 52

Martech

SEPTEMBER 30, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Online charitable retailer Greatergood.com introduced click-to-give micro-donations over two decades ago. Did you think open rates would drop? Good morning, Marketers, who makes the decision?

Multi-Touch Attribution 74

Multi-Touch Attribution Enterprise Management Peer-to-peer Co-Registration 74

Vision6

MARCH 8, 2022

With Apple’s Mail Privacy Protection cementing the death of open rates, marketers are more than ever turning to the next best thing to measure engagement…click-through rates. And what better way to boost your click-through rates than by using gifs to spice up your emails.

Privacy Protection 52

Privacy Protection Opt-out Opt-in Click Rate 52