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15 Facebook stats every marketer should know for 2019

Sprout Social

Despite efforts to unseat it, Facebook is still the reigning social media network. The use of Facebook has evolved through the years so it’s important for marketers to be up to date on the newest statistics. Here are the important stats for marketers to know, categorized by topic and ready for you to use in your social media strategy.

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50+ Video Marketing Stats That’ll Change How You View Video Marketing

ClearVoice

As you delve into the outlined stats below, you will come away with a better understanding of the importance of video in your own marketing efforts. Content marketing video stats. Videos that feature interactive elements at the beginning of the video have the highest conversion rate (8.7%). YouTube video stats.

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LinkedIn vs Facebook: Which Will be Better for B2B in 2021?

Oktopost

By the numbers , LinkedIn is supposedly the best social media platform for B2B lead generation. . When you think about Facebook, what comes to mind are probably things like fake news and your cousin’s awkward family photos. Facebook vs LinkedIn by the numbers. Facebook may have more users overall. Not so much.

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Why is Facebook Ads Benchmarking Necessary?

Valasys

Introduction Are you struggling to evaluate the performance of your Facebook Ads? If you’re an advertiser on Facebook, you’ll know that it can be challenging to assess the effectiveness of your ad campaigns. Facebook’s vast array of ad formats and targeting options allows you to reach your desired audience with ease.

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What Are Paid, Owned, and Earned Media, and Which One Drives More ROI?

Marketing Insider Group

Each type of media has its place in the lead generation process. Fast lead generation and traffic to owned media. Paid Media Stats and ROI. The top pick for paid social media was LinkedIn with Facebook and Twitter coming in second and third. Whether the lead is qualifiable or not, you’re still paying. Retargeting.

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Email Marketing vs. Social Media: Is There a Clear Winner?

Optinmonster

Here are some interesting stats on email usage : 99% of email users check their inbox every day. Here are the stats. According to stats, Gmail tops the list. Pro-tip: Learn about 50 smart ways to segment your audience so you can target your message to achieve higher conversion rates, regardless of the channel you use.

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How to Grow Your Audience with Video Content Marketing

Marketing Insider Group

As video marketing continues taking the world by storm, more businesses adopt it as a pivotal strategy to educate consumers, generate leads, and boost ROI. Here are several impressive video marketing stats : 86% of businesses use video for marketing. 78% say it directly helps increase sales, and 84% say it’s helped generate leads.