Customer Experience Matrix

APRIL 2, 2015

Several presenters diagrammed the actual marketing systems in place at their companies. This is social media monitoring on steroids, ranking performance of individual content items, classified by topic and brand, and then offering a variety of reports and alerts. Persado wasn''t really new to me, but I''ve yet to review them formally.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

Customer Experience Matrix

JULY 9, 2010

In fact, Curata provides a complete system to not just locate the right content but also to organize and present it to the marketer’s target audience. Curata reduces this effort by using natural language processing to automatically identify, classify and tag potential articles. But I did see a number of features I’d like added.

Aggregators 120

Aggregators Marketing Automation Services RSS Classified Ads 120

Customer Experience Matrix

FEBRUARY 7, 2016

I've presented the vendors listed in the two review sites below, grouping them based on which site included them and whether I qualified them as relevant to a quest for an attribution vendor. I've also added a few notes based on the closer look I took at each system in order to classify it.

Marketing Attribution 120

Marketing Attribution Work Management Marketing Management Marketing Automation Services 120

Customer Experience Matrix

OCTOBER 10, 2009

Those have all been proposed as ways to classify business intelligence systems, and several of the products in my business-analyst business intelligence (BABI--how cute!) Present the manipulated data for reporting: the system automatically classifies input data as dimensions (text, dates, etc.)

Business 120

Business Aggregators Vendors Pricing 120

Customer Experience Matrix

JUNE 8, 2007

Incidentally, this brings up another dimension that I’ve found missing in most discussions, which often classify metrics in a sequence of increasing sophistication, such as activity measures, results measures and leading indicators.

Terms and Conditions 120

Terms and Conditions Clickthrough Internet Marketing Tagging 120

Customer Experience Matrix

MAY 7, 2015

But that is so tactical I classify it as part of execution. Persado does this by selecting and then testing content derived from a huge database of marketing language, classified by emotional, descriptive, and formatting categories. Human-built rules still determine which messages are available and when messages will be presented.

Marketing AI 120

Marketing AI Paid Content Work Management Lead Ranking 120

Customer Experience Matrix

AUGUST 4, 2022

So welcome to the apocalypse: a chaotic present on an unstable path to an uncertain future. This might be understanding relations among entities mentioned in call notes, or classifying the sentiment expressed in a social media post. What’s a marketer to do?

Marketing AI 292

Marketing AI Work Management Marketing Management Paid Search Agency 292

Customer Experience Matrix

MAY 7, 2021

It will later compare the results to a list of hundreds of cookies that Seers has evaluated and classified, and generate a list of the specific cookie consent requests the site must present to visitors. The system then automatically scans this domain to identify the cookies and scripts currently installed.

Enterprise Management 136

Enterprise Management Marketing Management Privacy Privacy Policies 136

Customer Experience Matrix

MARCH 3, 2017

I spent quite a bit of time debating with myself how to classify CaliberMind. But instead of presenting my conclusion and defending it, I’ll just tell you what CaliberMind does. The system can also classify new contacts by persona, based on their profile attributes and associated texts such as content consumed or emails written.

Marketing Analytics Tools 120

Marketing Analytics Tools Marketing Automation Services Classified Ads Enterprise Management 120

Customer Experience Matrix

JUNE 1, 2019

But the Gainsight announcement did prompt an industry colleague to ask me whether classifying products like Gainsight as CDPs would lead to each department building its own CDP, creating “CDP silos” and ultimately requiring a “CDP of CDPs” to unify them all. So a CDP positioning makes sense.

Ideal Customer Profiles 179

Ideal Customer Profiles Marketing Management Class Vendors 179

Customer Experience Matrix

MAY 28, 2015

None of this affects me personally, but if I were a real customer experience expert I'd be annoyed at cartoon versions being presented as the real thing. The findings are organized into a list of customer interactions, which are classified by journey stage, channel, department, emotional outcome, segment, and other properties.

Paid Search Agency 120

Paid Search Agency Multi-Channel API Display 120

Customer Experience Matrix

FEBRUARY 28, 2007

Transactions were further classified by ”Life Year”—that is, whether the purchase within the first year, second year, third year or fourth year since the original order. The tab also shows original value, which was already presented in the Value by Order Type tab, although not by Start Year.

Cross-Selling 120

Cross-Selling Forecasting Classified Ads Acquisitions 120

Customer Experience Matrix

AUGUST 25, 2016

Differentiators to consider with this group include: orchestrates activities at account level (doesn't treat each lead independently) assigns Web site visitors to segments during each visit using current data automated models to classify content, define segments, and select best content per segment automated models to assign contacts to personas and (..)

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Vendors 120

Customer Experience Matrix

SEPTEMBER 5, 2008

The issue I’m wresting with is still how to present vendor summaries. What I’ve found is that I can identify a smaller set of applications, and then classify features as applying to simple (basic) forms of those applications, or complex (advanced) ones. This is what I’ve been doing and it has been quite enlightening.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Work Management Marketing Management 120

Customer Experience Matrix

AUGUST 4, 2008

Few vendors would say that—the more common line is that advanced features are present but hidden from people who don’t need them. Looking back, the original question that kicked off this series of posts was how to classify vendors based on their suitability for different buyers.

Demand Generation 120

Demand Generation ActiveConversion Marketing Automation Services Demand 120

Customer Experience Matrix

JULY 31, 2008

Yesterday’s post on classifying demand generation systems prompted some strong reactions. But it does mean they are difficult to present accurately. The basic issue is how to treat ease of use when describing vendors. It’s hard to even define the issue without prejudicing the discussion. Ranking implies a single score for each product.

Marketing Automation Services 120

Marketing Automation Services Lead Scoring Lead Ranking Comparison 120

Customer Experience Matrix

NOVEMBER 14, 2006

The 21st century corollary may well be “you manage what you visualize,” since nearly every modern reporting system relies on graphs and diagrams to present information that makes sense and highlights priorities as efficiently as possible. But how exactly do you present those contacts?

Act-On 120

Act-On Contacts Advertising Channels Efficiency 120

Customer Experience Matrix

MARCH 23, 2007

John Pasqualetto, ClickFox’s Director of Business Development, tells me the product is easy to sell: basically, the company loads a week’s worth of interaction logs, plots them onto a model that classifies the different types of events, and shows customer paths through that model to the prospective buyer.

Generation 120

Generation Work Management Display Analytics 120

Customer Experience Matrix

NOVEMBER 30, 2016

Not surprisingly, people who classify SCV as extremely important are more likely to actually have a database in place than people who consider it just very important, who in turn have more databases than people who consider it even less important or not important at all. Let's introduce the tools formally.

Marketing Automation Services 120

Marketing Automation Services Ad Building Marketing Management Budget Programs 120