KoMarketing Associates

JANUARY 15, 2020

IBM recently conducted a global study titled, “Build Your Trust Advantage: Leadership in the era of data and AI everywhere,” and statistics showed that 79% of torchbearers – leaders in utilizing data and analytics – say that their company is collecting the types of information necessary to make decisions.

Studies 157

Studies Class Statistics Analytics 157

KoMarketing Associates

DECEMBER 1, 2021

Ascend2 published the results of its “Data Unification Management Survey,” and statistics showed that most marketers (60%) are still only “somewhat successful” in terms of unifying and managing their data to achieve strategic goals. Only 42% are satisfied with their data’s quality/hygiene, and just 40% are satisfied with its completeness.

Marketing Management 239

Marketing Management Customer Satisfaction Statistics Class 239

Sprout Social

OCTOBER 27, 2022

In this piece, we’ll discuss leading s ocial media customer service statistics and how to use them to build stronger relationships in 2023. But having a fast response rate sets apart the “best in class” brands from the “I’m unfollowing you because your customer service is horrible” brands.

Social Media 110

Social Media Statistics Marketing Management Ideal Customer Profiles 110

Outgrow

SEPTEMBER 23, 2020

Statistics on Interactive Content: Trends and Best Practices [Infographic]. Have a look at this infographic depicting the statistics on interactive content! Statistics On Benefits Of Interactive Content Infographic: Embed This Infographic On Your Site. <span Well, they’ve got good reason to. with this graphic.</strong></p><br

Statistics 52

Statistics Practices Outgrow Trends 52

KoMarketing Associates

OCTOBER 6, 2020

The Content Marketing Institute recently conducted its “11th Annual B2B Content Marketing Benchmarks, Budgets and Trends” report, and statistics showed that 43% of all B2B marketers now have a documented content marketing strategy in place. Nearly 32% of them do not have a plan, but there is one in the works for future development.

Marketing Report 296

Marketing Report B2B Marketing Marketing & Strategy Marketing Strategy 296

KoMarketing Associates

JULY 28, 2022

MarTech recently published the results of its “Martech Replacement Survey 2022,” and statistics suggested that marketing automation solutions have been the most replaced form of martech this year, as cited by 23% of respondents.

Marketing Management 236

Marketing Management Marketing Automation Services Marketing Automation Automation 236

KoMarketing Associates

JANUARY 19, 2022

Tealium recently published its “2022 State of the CDP” report, and statistics suggested that about 70% of marketers who have invested in a CDP saw positive ROI within six months. That being said, 22% of the best-in-class respondents claimed that their martech has been “very successful” in helping them reach their primary objectives.

Marketing Report 243

Marketing Report Marketing Budget Privacy Class 243

KoMarketing Associates

SEPTEMBER 28, 2021

Statistics showed that over the last year, most companies (77.4%) invested in the optimization of their website to improve the performance of their digital marketing activities. As companies continue to reap the benefits of digital marketing, new research suggests that they are investing more in this area to improve their overall performance.

Customer Surveys 251

Customer Surveys Organization Barriers CMO 251

KoMarketing Associates

NOVEMBER 4, 2020

Ascend2 recently published “The State of Performance Marketing Survey,” and statistics showed that when it comes to performance marketing, creating a comprehensive strategy (48%) is still the greatest challenge to success. This is followed by budget allocation (45%), data management/silos (37%) and integration with the customer journey (36%).

Allocation 296

Allocation Marketing & Strategy Marketing Strategy Social Media 296

KoMarketing Associates

MARCH 24, 2021

Validity recently conducted “The State of Email Marketing” report, and statistics indicated that for the majority of marketers (39%), the effectiveness of email is holding steady. This was compared to 38% of best-in-class marketers who said the same. As a result, messages are failing to reach their recipients’ inboxes.

Marketing Report 261

Marketing Report Class Validation Marketing & Strategy 261

KoMarketing Associates

JULY 1, 2021

Forty-six percent of best-in-class marketers said that they are “very successful” at achieving their top priorities through marketing automation optimization. Statistics showed that one-quarter of respondents (28 percent) claimed that personalizing the customer experience is what their organization is most focused on this year.

Customer Surveys 259

Customer Surveys Automation Personalization Barriers 259

KoMarketing Associates

JANUARY 12, 2022

Ascend2 recently published “The Outlook on Marketing Technology” report, and statistics indicated that the majority of marketers (72%) claim that their martech stack has only been “somewhat successful” at helping them achieve their strategic goals.

Budget Programs 218

Budget Programs Marketing Budget Class Statistics 218

Vidyard

JULY 13, 2017

And statistics on distributing content? That’s why we’re so excited about this new research from Ascend2, Best-in-Class Benchmarks Creating and Sharing Content. What’s the most interesting thing about best-in-class businesses? Even more nebulous. Check out this video to learn why! Pretty cool, right?

Class 60

Class Advertising Benchmark Best Practices Distribution 60

KoMarketing Associates

OCTOBER 5, 2021

Ascend2 conducted its “Optimizing Marketing Automation” survey, and statistics indicated that only 46% of the best-in-class marketers were “very successful” at achieving their primary objectives through marketing automation optimization.

Marketing Automation Services 213

Marketing Automation Services Marketing Automation Budget Programs Automation 213

KoMarketing Associates

OCTOBER 15, 2020

Ascend2 recently published the results of the “Customer Journey Mapping Survey,” and statistics showed that most marketers (30%) are at least planning to create and utilize journey maps in the future. Approximately 28% of the best-in-class marketers have been “very successful,” while only 13% have been “unsuccessful” altogether.

Planning 250

Planning Customer Surveys Marketing Budget Creation Marketing Plans 250

KoMarketing Associates

SEPTEMBER 8, 2021

Ascend2 recently published “The Outlook on Performance Marketing” report, and statistics showed that most marketers (33%) intend on allocating the majority of their budget toward social in the year ahead. About 17% of best-in-class marketers said they had been “very successful,” up to this point. Marketers’ Growing Use of Social Media.

Allocation 197

Allocation Social Media Social Marketing Media 197

KoMarketing Associates

DECEMBER 1, 2020

Verse and Ascend2 recently teamed up to conduct “The State of Lead Conversion in Marketing and Sales” report, and statistics showed that 41% of respondents feel that following up with leads quickly is still a challenge. Website/SEO (43%), as well as email/automation (42%) are also proving beneficial.

Lead Generation 207

Lead Generation Marketing Report Generation Leads 207

KoMarketing Associates

JUNE 24, 2020

Ascend2 recently published its “Programmatic Advertising Survey Summary Report,” and statistics suggested that the majority of marketers (70%) have only been “somewhat successful” at achieving their primary objectives through programmatic advertising. billion on digital video this year. This is a 20.8% year-over-year increase from 2019.

Marketing Report 156

Marketing Report Allocation Advertisements Advertising 156

KoMarketing Associates

AUGUST 25, 2020

DemandGen recently conducted the “2020 Marketing Measurement and Attribution Survey Report,” and statistics showed that the majority of B2B marketers (40%) believe their company “needs improvement” when it comes to its ability to measure and analyze marketing performance and impact.

Paid Search Agency 194

Paid Search Agency B2B Marketing Planning Companies 194

KoMarketing Associates

APRIL 23, 2020

Statistics showed that the majority of marketers (50%) have a strategy in place to produce thought leadership content. About 26% of the best-in-class marketers say that they have been “very successful.”. However, this does not come without challenges, according to the survey results. The Diminishing Gap Between Marketing and Sales.

Thought Leadership 156

Thought Leadership Customer Surveys Marketing & Strategy Marketing Strategy 156

KoMarketing Associates

JUNE 16, 2020

Ascend2 recently conducted the “Using Data to Make Better Marketing Decisions Survey,” and statistics showed that the majority of marketers (45%) now have a unified marketing data strategy in place. Thirty-one percent of the best-in-class marketers who responded to the survey said that they have been “very successful.”.

Customer Surveys 156

Customer Surveys Marketing & Strategy Marketing Strategy Planning 156

KoMarketing Associates

APRIL 30, 2020

Experian recently published its “2020 Global Data Management Research” report, and statistics showed that 51% of marketers consider the current state of their CRM data to be clean, and they are able to fully leverage it. However, 28% of current customer/prospect data is suspected to be inaccurate in some way, according to the respondents.

Marketing Report 156

Marketing Report Analytics Statistics Class 156

Marketing Insider Group

MAY 11, 2021

You can form accurate predictions by studying historical and current data and statistics. To form predictions about your customers and marketing results, predictive analytics mines data and uses a combination of statistics, predictive modeling, artificial intelligence (AI), and machine learning.

Lead Ranking 353

Lead Ranking Analytics Marketing AI Marketing Budget 353

KoMarketing Associates

SEPTEMBER 1, 2020

Ascend2 recently published the “Building Relationships for Lead Conversion” report, and statistics suggested that the top challenge for marketers looking to build relationships for lead conversion is lead generation itself (50%).

Lead Generation 161

Lead Generation Marketing Report Generation Ad Building 161

Aberdeen

JULY 11, 2018

Recruitment Process Outsourcing is one of the most strategic partnerships for talent acquisition; 43% of Best-in-Class companies are likely to partner with an RPO provider today. According to the Bureau of Labor Statistics (BLS) , unemployment rates dropped from 4.8% Mounting Recruiting Pressures. The number of jobs added to the U.S.

Class 40

Class Acquisitions Process Advertising Agencies 40

KoMarketing Associates

MARCH 17, 2020

Brightback recently published its “State of Customer Retention” survey results for 2020, and statistics showed that for the majority of marketers (62%), customer retention is a higher priority vs. customer acquisition.

Planning 159

Planning Acquisitions Class Outreach 159

KoMarketing Associates

MARCH 11, 2020

Ascend2 recently published the results of its “MarTech Stack Optimization Survey,” and statistics showed that most marketers (39%) are still working on implementing a strategy for optimizing their martech stack. Those who have been “very successful” (43%) are the “best-in-class” marketers.

Marketing & Strategy 157

Marketing & Strategy Marketing Strategy Barriers Class 157

KoMarketing Associates

MARCH 10, 2020

Integral Ad Science recently published its “Industry Pulse Report 2020,” and statistics showed that organizations are expected to spend close to $41.76 Thirty-nine percent of the best-in-class marketers said that they have been “very successful” at reaching their primary objectives. billion on digital video in 2020. This is a 20.8%

Mobile Marketing 157

Mobile Marketing Marketing Report Video Marketing Planning 157

KoMarketing Associates

JUNE 25, 2018

Statistics showed that the average number of emails sent per engaged subscriber declined 29.3 The statistics suggest that fewer emails result in less inbox clutter for recipients, giving them more opportunity to click and engage with messages, according to the authors of the report. percent from Q4 2017 to Q1 2018.

Email Marketing 178

Email Marketing Customer Surveys Click Rate Correlation 178

KoMarketing Associates

DECEMBER 18, 2019

Ascend2 recently published the “2020 Digital Marketing Plans Survey,” and statistics showed that the majority of marketers (54%) want to increase the amount of sales leads generated in the New Year. However, 39% of the best-in-class marketers said that they have been “very successful” at reaching their top goals.

Acquisitions 157

Acquisitions Planning Leads Lead 157

KoMarketing Associates

OCTOBER 22, 2019

Ascend2 recently published its “Marketing Automation Integration” survey, and statistics showed that the majority of marketers (57%) want to improve campaign effectiveness through their marketing automation integration strategy. About 53% want to improve marketing and sales alignment, while 49% want to improve quality lead generation.

Marketing Report 122

Marketing Report Marketing Automation Automation Planning 122

Martech

NOVEMBER 1, 2023

I was not enjoying the classes at all. I remember going to the first-year courses, like econ 105, like economics macroeconomics classes — huge, huge class 400 students in a big lecture hall, three-hour lecture. This is what a statistically significant A/B test is. I was just not finding it useful.

Class 102

Class Software Statistics Analytics 102

Webbiquity

SEPTEMBER 28, 2022

By collecting a subscriber’s data, messages can be personalized based on their lifestyle, hobbies, ideologies, societal class. Email Personalization Statistics. Psychographics: Psychographics reflect an individual’s thoughts, beliefs, opinions, preferences, and interests.

Email Marketing 338

Email Marketing Personalization Psychographics Marketing & Strategy 338

Engagio

JANUARY 30, 2024

Using statistical algorithms and machine learning techniques to analyze historical and current data to make informed predictions about future events. Classification Model This model categorizes or classifies data into predefined labels or classes. Or “determining future performance based on current and historical data” (Investopedia).

Lead Ranking 62

Lead Ranking DemandBase Forecasting Lead Scoring 62

KoMarketing Associates

JULY 24, 2019

Statistics showed that the top objectives of developing a MarTech utilization strategy are to improve marketing efficiency (61 percent), increase marketing ROI (57 percent) and improve decision making (38 percent). Those who have been “very successful” (43 percent) are the “best-in-class” marketers.

Customer Surveys 120

Customer Surveys Marketing & Strategy Marketing Strategy Statistics 120

KoMarketing Associates

AUGUST 20, 2019

Statistics showed that in terms of primary objectives, most marketers (55 percent) want to see an improvement in decision-making through the use of a data dashboard, while 49 percent want to improve overall efficiency. This is compared to 43 percent of best-in-class marketers who stated that they have been “very successful.”.

Customer Surveys 121

Customer Surveys Marketing & Strategy Marketing Strategy Statistics 121

Marketing Insider Group

AUGUST 5, 2020

As marketers, it’s important for us to keep an eye on statistics, research, and trends in data to spot opportunities. For example, the oft-quoted statistic that Millennials will make up 75% of the workforce by 2025 is now not only unlikely but rather impossible. Of course, there’s no guarantee that these predictions will come true.

Trends 339

Trends Planning Enterprise Management Paid Search Agency 339