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How to Use AI in Media Planning – You’ve Got To Be Careful!

Bionic

As a media professional, you’ve probably heard the buzz about how AI is the future of media planning. Artificial Intelligence is Biased AI algorithms can automate certain aspects of media planning, but they also come with limitations. Can AI Really Replace the Human Touch in Media Planning?

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Bionic Unveils AI-Powered Media Planning Tool

Bionic

Isn’t it about time for your media planning software to recommend your media plans? Bionic has unveiled the Media Plan Recommender – a revolutionary new media planning tool that uses artificial intelligence to recommend the best media placements for your advertising campaigns.

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The 4 Key Takeaways from the 4A’s Media Essentials Course

Bionic

In the 4A’s Media Essentials course, we learned how to develop a modern media strategy and media plan, plus the latest trends in the digital media landscape. We Wanted to Know More About Media Planning and Media Buying I work on the Client Success team here at Bionic Advertising Systems.

Course 73
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Advertising in local markets: A playbook for success

Martech

This marketing segmentation supports the development of targeted messaging and media plans for local markets. After identifying these segments, the chain can craft messages, offers and media strategies relating to each group’s preferences and lifestyle.

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7 Common Content Marketing Mistakes And How to Avoid Them

Marketing Insider Group

The result, only 3% had written their goals and plans, 13% had ideas of goals, but did not have them in writing and 84% had no goals in their heads or on paper. The 13% of the class who had goals, but had not written them down was earning double the amount of the 84% who had no goals. We wrote 30 blog posts detailing each piece.

Planning 100
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Video Intelligence Trends 2020 & 2019 Year in Review

Martech Advisor

Video Intelligence isn’t just a buzzword anymore: the best advertisers know that flat metrics for their videos won’t get the job done any longer, and they’re looking for the best-in-class tools that will give them a leg up. Assets can’t just flow downhill from creatives to media teams with no reciprocity.

Trends 53
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Social media marketing is Homo sapiens sapiens social

Biznology

Where you can actually see where all the hard work you’re doing with your social media marketing, content marketing, and online PR comes to fruition. Social Media Planning and Calendaring. Even today, social media is often not integrated into the greater corporate strategy.