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OCTOBER 11, 2010 [Class, Generation] The 7 Principles of Buyer Experience Journey Mapping
The topic that day was "How World Class Organizations Innovate in B2B Markets." Image by hyku via Flickr. few years ago at the first mPlanet conference ever held, I had the opportunity to listen to and speak with Dan Henson who was then GE’s Chief Marketing Officer for all of GE’s divisions. to 1 vs. Generalization. Processes within Processes.
OCTOBER 11, 2010 | BUYEROLOGY
[Class, Generation] The 7 Principles of Buyer Experience Journey Mapping
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