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The Marketing Book Podcast: “High-Impact Content Marketing” by Purna Virji

The Forward Observer

It features easy-to-implement frameworks and actionable guides throughout as well as examples of best-in-class content marketing from the likes of Patagonia, Microsoft, Spotify, and Google plus interviews with top industry experts from across the globe.

Planning 130
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How Video Marketing Is Reshaping Content Strategies

Contently

Top 3 video formats and how they drive engagement Brand videos can be lighthearted, but there’s a danger in thinking of video as only a top-of-the-funnel (TOFU) asset. If executed well, video formats such as short-form, live streaming, and user-generated content can serve all stages of the marketing funnel.

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7 Best Go-to-Market Strategies for EdTech Companies

SalesIntel

The top 3 2022 marketing priorities include funnel conversion, lead generation and marketing automation. The decision-makers from education institutes and schools will actively search for more content related to organizing online classes, platforms they can use, and the EdTech companies that can help provide the solutions they need.

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Bart De Pauw of GroupM and Marcel van der Kooi of ScanmarQED discuss Triangulation

ScanmarQED

It answers questions such as: should we invest more in advertising or promotions? How much advertising budget do I need? Advertisers and agencies also need to act close to the ball. But it seems there are advertisers that found a way to overcome many of these issues. How is ToM awareness impacting sales?

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AMP for Email: A Place in Every Marketing Playbook

Litmus

Originally developed by Google in 2015, accelerated mobile pages (AMP) is open source technology designed specifically to boost how fast pages load on smartphones and tablets. Three years later, Google introduced AMP for email, which enables senders to include AMP components to create interactive email experiences for recipients.

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B2B Marketers on the Move: Celebrating B2B Industry Rising Leadership

Top Rank Marketing

B2B Marketers on the Move: Celebrating B2B Industry Rising Leadership Alennah Curran has been promoted to Enterprise Brand Creative Leader, Health Care Business Group, at 3M. Lee Eagle Brooke Osmundson has been promoted to Director of Growth Marketing at Smith Micro Software, Inc. Never stop learning. Know when to say ‘yes.’

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A Guide to Choosing the Best Paid Search Management Software

QuanticMind

Most advertisers consider paid search management software the solution to all their problems. All paid search management tools can help advertisers save time and improve campaign performance, yet some are more effective and efficient than others. Google Smart Bidding offers five bidding strategies to choose from: Goal.