ViewPoint

FEBRUARY 24, 2016

Someone once told me that CEOs don’t care about leads. Unfortunately, as a result of this thinking, marketing spends a ton of money generating leads for sales that are never followed-up. Isn’t it demand generation with a new name? And, inbound leads generate smaller deals with lower level decision makers.

Lead Ranking 149

Lead Ranking Demand Generation Agencies Account Based Marketing Paid Search Agency 149

Marketing Insider Group

NOVEMBER 10, 2020

As I discussed earlier this year in my BLOG “ Executive Insights: World-Class Demand Generation and Corporate Social Responsibility Converge at Televerde ”, I was very fortunate to work with some tremendous partners during my nearly 19 year tenure with SAP Global Marketing.

Planning 322

Planning Analytics Enterprise Management Work Management 322

Inbox Insight

APRIL 11, 2022

B2B multi channel strategy requires a blend of best-in-class tactics. With over 10 years’ experience at Inbox Insight, Dan has worked on demand generation campaigns for B2B advertisers across content amplification, lead generation, email marketing, programmatic display, paid social and paid search.

Multi-Channel 98

Multi-Channel Ideal Customer Profiles Paid Content Advertising Channels 98

Excelsior Research

JUNE 28, 2021

LEAD GENERATION. DEMAND GENERATION. LEAD GENERATION. DEMAND GENERATION. In this fast pace life, where people juggle between jobs, classes or Work from home; for moment of distraction they log on to internet and enter the world of tremendous possibilities and entertainment. OUR CULTURE.

Demand Generation Agencies 52

Demand Generation Agencies Business Privacy Policies Demand Generation 52

Kabbage

NOVEMBER 9, 2016

What do they talk about: Variety of B2B topics ranging from demand generation, content marketing, SEO, social media, etc. Their blog features the latest how-to articles spanning various B2B marketing topics including hands-on guides that help marketers implement best-in-class strategies for their business. B2B Marketing Blogs.

Advertising Agencies 226

Advertising Agencies Demand Generation Agencies Account Based Marketing Paid Search Agency 226

Kabbage

NOVEMBER 9, 2016

What do they talk about: Variety of B2B topics ranging from demand generation, content marketing, SEO, social media, etc. Their blog features the latest how-to articles spanning various B2B marketing topics including hands-on guides that help marketers implement best-in-class strategies for their business. B2B Marketing Blogs.

Demand Generation Agencies 188

Demand Generation Agencies Advertising Agencies Paid Search Agency Account Based Marketing 188

KoMarketing Associates

JULY 12, 2018

Luckily, for SaaS (software as a service) products, B2B digital marketing has a lot of benefits. Scheduling or using an on-demand online demo can be a great lead generation tool. Many SaaS products have CTAs for lead generation demos at the end of blog posts, in sidebars, and on product pages.

Work Management 154

Work Management CMS Development B2B Marketing Marketing Management 154

NuSpark Consulting

APRIL 26, 2012

Marketing and Sales alignment is essential to a well-oiled lead funnel. I understand the importance of a sound media, social media, conversion and content strategy that generates quality leads until they are sales-accepted. From there, the Marseli services take over. Why the alignment?

Top of Funnel 100

Top of Funnel Marketing Funnels Work Management Sales Qualified Leads 100

SnapApp

JULY 10, 2018

Demand generation is a rapidly evolving field — just a few years ago brands were still largely focusing on traditional outbound marketing strategies. Terms like inbound marketing and demand generation seemed more like buzzwords than actual marketing strategies. Demand Gen Conferences to Attend.

Training 59

Training Demand Demand Generation Agencies Demand Generation 59

Outgrow

SEPTEMBER 3, 2022

If you’re working in sales or marketing for a significant period of time, then you know that leads can be generated at various stages of the buyer’s journey. Depending on your product or service, it might take you weeks or even months to nurture and convert your leads into paying customers. What Is a Funnel Builder?

Top of Funnel 52

Top of Funnel Software Outgrow Marketing Funnels 52

Marketing Insider Group

JANUARY 11, 2021

In 2021, many top marketing agencies and tech companies are still hosting digital marketing conferences. World-class and cutting-edge content covering tech, trends, and tactics for the creative era. Experts from the world’s leading brands will speak on today’s shifting landscape. Opportunities for 1:1 mentoring and networking.

Conference 66

Conference Advertising Agencies Peer-to-peer B2B Marketing 66

Webbiquity

FEBRUARY 16, 2016

Lead generation is still a challenge. 68% of B2B marketers rank “generating high-quality leads” as their top priority for this year. But nearly 60% also rank this as their biggest challenge, and just 16% of marketers rate their lead generation efforts as “very” or “extremely” effective.

Stats 110

Stats Social Media Marketing Automation Services B2B Marketing 110

SnapApp

JULY 10, 2018

Running an effective demand generation campaign means you need to stay current with changes in the industry. Terms like inbound marketing and demand generation seemed more like buzzwords than actual marketing strategies. Demand Gen Conferences to Attend. Demand Gen Books to Read. SiriusDecisions Summit.

Training 48

Training Demand Demand Generation Agencies Planning 48

Zoominfo

SEPTEMBER 25, 2018

Matt covers the entire pipeline – demand generation, lead management, sales effectiveness, technology and more – all focused on helping you find, manage and win more business. Listen here. 3. Sales Influence—Why People Buy. Social Business Engine. Listen here. The Sales Podcast with Wes Schaeffer. Listen here.

Top of Funnel 269

Top of Funnel B2B Thought Leadership Enterprise Management Work Management 269

SWZD

AUGUST 7, 2019

Kristen Wilson , Senior Director of Digital Marketing and Demand Generation at CA Technologies, is leading a pilot team for innovative transformation – in this case enabling the marketing organization to adopt Agile methodologies. Background and Career. Agile Marketing to Break Down Silos.

Planning 48

Planning Enterprise Management Work Management Marketing Management 48

LeanData

MARCH 9, 2021

Buyers want more than products, solutions and services – they demand exceptional buying experiences centered on increasingly personalized buying journeys. . ABM vs. Demand Gen. First off, what’s the difference between demand gen and ABM? Demand gen activities are measured by the volume and cost of leads generated.

Account Based Marketing 52

Account Based Marketing Ideal Customer Profiles Marketing Analytics Tools Marketing AI 52

SalesIntel

MARCH 27, 2023

We hope you will join SalesIntel’s CMO, James Lamberti, and Mike Skladony, GM of Consumer Services, Semcasting for our upcoming webinar on April 20 at 1pm ET, “ B2B Efficiency at B2C Scale: How B2B Marketers Can 2X Their Pipeline Using Programmatic Advertising. Register for the webinar here: [link].

Paid Content 52

Paid Content Advertising Agencies Sales Management Advertisements 52

DealSignal

MARCH 17, 2023

DealSignal vs. ZoomInfo: Make the Right Choice When it comes to B2B lead generation platforms, choosing the right one can make all the difference. At a high level, DealSignal and ZoomInfo offer similar services, but it’s the data coverage where DealSignal excels.

Zoominfo 52

Zoominfo Comparison Marketing Automation Services Ideal Customer Profiles 52

Hinge Marketing

MARCH 21, 2019

For years they were the foundation for professional services growth. Yet, working for the research-based branding and marketing firm for professional services, I can tell you that we and our clients are seeing a decline in referral usage. Professional service search methods. B2B Demand Generation Versus Lead Generation.

Demand Generation Agencies 101

Demand Generation Agencies Demand Generation Marketing Automation Services Work Management 101

LEADership

SEPTEMBER 29, 2015

When he was elected Pope, he flew economy class to Rome and carried his own luggage. Your B2B content should focus less on your product or service and more on how it solves buyers’ problems faster, better and more accurately than your competitors’. That’s when your demand generation will experience acceleration in the right direction.

Demand Generation Agencies 40

Demand Generation Agencies Demand Generation Marketing Automation Services Lead Generation 40

Heinz Marketing

MARCH 7, 2022

Differentiating yourself by becoming more authentically “human” A manager’s perspective on autonomy and agency in the business. I tell the story early in the book about going to my first sales training class, my first job out of college, and thinking, listening to the training videos and going what human acts this way?

Urgency Marketing 105

Urgency Marketing Work Management Ideal Customer Profiles Demand Generation Agencies 105

Exo B2B

FEBRUARY 22, 2018

Marketing Writing Master Class. Agency Workshop: A New Approach to New Business. What’s planned : Demand Generation. Lead Generation. How to Create a Documented Content Marketing Strategy. Influencer Marketing. Email Marketing: What Works and What Doesn’t. Search Engine Optimization. Keynote: Big Ideas.

Marketing AI 40

Marketing AI Conference B2B Marketing Trends 40

Zoominfo

SEPTEMBER 30, 2018

Matt covers the entire pipeline – demand generation , lead management , sales effectiveness, technology, and more – all focused on helping you find, manage, and win more business. He uncovers the strategies and insights you can use to generate more value for your customers and epic wins for you.

Sales Management 100

Sales Management Top of Funnel B2B Thought Leadership Best Practices 100

SWZD

AUGUST 5, 2019

“This whole marketing world probably started around 150 generations ago when people were sitting around campfires and painting drawings on cave walls in order to tell stories and share experiences. Headquartered in Waltham, MA and founded in 2009, Actifio provides an Enterprise Data-as-a-Service platform. Lead Generation.

Ideal Customer Profiles 48

Ideal Customer Profiles Enterprise Management Work Management Marketing Management 48

Markempa

MARCH 26, 2019

Do routinely look for ways to drive innovation with your demand generation approach? That’s why I interviewed Jeanne Hopkins ( @jeannehopkins ), CMO at Lola.com on how marketers can bring more innovation to demand generation. Or do you feel behind the curve? My undergraduate degree is in Accounting. Brian: Yeah.

Demand Generation Agencies 77

Demand Generation Agencies Demand Generation Demand Generation 77

LEADership

JANUARY 13, 2015

Jon emphasizes the need for effective demand generation when selling to businesses. Too many corporations are still selling “products” and “services” when what they should focus on first is selling the need. Is it a positive and strong character that you are constantly monitoring and nurturing to be the best in its class?

CMO 40

CMO B2B Marketing Demand Generation Agencies Planning 40

Leadspace

AUGUST 16, 2017

Over the past few years, we’ve seen trends emerge that challenge many of the traditional ways we think about demand generation. A great illustration of this movement was the latest SiriusDecisions “Demand Unit Waterfall” , released just a few months ago, which essentially redefines the definition of a B2B buyer.

Marketing AI 54

Marketing AI Work Management B2B Marketing Marketing Management 54

Televerde

SEPTEMBER 5, 2019

If you sell a service, you might have the following stages: Discovery. As a marketer, it’s essential that you work closely with your sales team (Yay to sales and marketing alignment) to determine these stages, so everyone has a clear grasp around what happens after a lead enters the pipeline. Evaluation. Negotiation. Closed won/lost.

Ideal Customer Profiles 40

Ideal Customer Profiles Lead Ranking Top of Funnel Marketing Qualified Leads 40

Televerde

NOVEMBER 3, 2020

Fred Isbell, Research Director at Dresner Advisory Services, High Technology Veteran, and former Senior Director at SAP Global Marketing. One I enjoyed working with was Televerde , a company headquartered in Phoenix AZ that combines lead generation and corporate social responsibility with an outstanding business model with proven results.

Planning 59

Planning Analytics Enterprise Management Work Management 59

ViewPoint

APRIL 18, 2012

While still in the early days of companies adopting it and developing best practices, Aberdeen is seeing social media marketing moving from being around awareness and thought leadership to really being around demand generation and lead management and so forth. One isn’t working at the service of the other.”

Trends 120

Trends Practices Marketing Automation Services Work Management 120

Only B2B

JANUARY 24, 2018

ZergNet , priding themselves at having clients such as College Humor, MTV and many such big names using their services are 5th on our list of top content syndication tools. Among the two main services: Engage and Reveal, engage lets you import and export all of your content anywhere. Disqus has made its name among 3.5

Digg 89

Digg Enterprise Management CAN-SPAM Network Marketing 89

Industrial Marketing Today

JULY 6, 2010

Features: attributes that products or services have. As you can see from the two techniques discussed here, features only tell your prospects about the attributes of your product and services. However, this is the exception and not the rule and is typically used in product specification or data sheets.

Features 60

Features Web 2.0 Planning Work Management 60

SmartBug Media

DECEMBER 12, 2019

A B2B Platform Where World-Class Data Meets Groundbreaking Technology. The new ZoomInfo platform, a combination of DiscoverOrg and the former ZoomInfo platform, is a cloud-based SaaS (software-as-a-service) platform currently in use by more than 13,500 customers.

Zoominfo 81

Zoominfo Marketing Automation Services Class Enterprise Management 81

Industrial Marketing Today

AUGUST 20, 2010

For example, segment your products and services by application and/or industry. For example, instead of writing “our valves are manufactured to world-class standards and continue to operate trouble free in the harshest of operating conditions,” simply state “Manufactured to ASME Code standards, designed to handle up to 300 psig and 415°F.”

Web 2.0 60

Web 2.0 Planning Buying Cycle Lead Scoring 60

Industrial Marketing Today

JANUARY 26, 2010

Avoid common phrases like, “World-class manufacturing using cutting-edge technology.” As the founder of Tiecas, I have been helping manufacturers and engineering services companies boost their sales with better do-it-yourself (DiY) marketing for over 20 years. It is not about you: Shift the focus from you to them.

Rules 60

Rules Marketing Websites Web 2.0 Buying Cycle 60

SnapApp

AUGUST 1, 2017

You’re in the malt shop one day before class when in walks Biff and his crew of goons. . he demands. . . So what does the movie Back to the Future have to do with demand generation? . Savvy marketers use demand gen to skip the growing pains. . Demand generation is such a broad topic. Source ).

Demand Generation Agencies 74

Demand Generation Agencies Demand Generation Top of Funnel Lead Ranking 74

The ROI Guy

SEPTEMBER 17, 2010

According to IDC research, 62% of B2B vendors now need more leads in order to generate the same amount of sales, and 72% indicate an increase in sales cycle time over the past 6 months. Decision Cycle Mapping Ever get a product sales pitch for a problem you don’t have?

Interactive Marketing 40

Interactive Marketing Marketing Automation Services Peer-to-peer Buying Cycle 40