The Point
MAY 19, 2020
It wasn’t that long ago, when marketing automation first burst on the scene, that the height of lead nurture sophistication was the simple, automated sending of multiple, sequential emails. Today, advances in marketing technology make such “automation” seem laughably basic. How does your current lead nurturing.
ClickZ
OCTOBER 22, 2020
30-second summary: We provide five examples of enterprise-level providers of marketing automation solutions including industry case studies. Each of these companies are leaders in marketing automation, with enterprise businesses (and, in some cases, SMBs) benefiting from their platforms, solutions, and technology.
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KoMarketing Associates
JANUARY 23, 2018
As CoSchedule (the company that did the survey) says: “ The question isn’t simply, “Are you creating epic, high-quality content?”. Let’s say you do marketing for an accounting firm that works with mid-size companies in Boston. In short, you’ve got a complete content marketing system set up. equal business results.
KoMarketing Associates
SEPTEMBER 28, 2021
As companies continue to reap the benefits of digital marketing, new research suggests that they are investing more in this area to improve their overall performance. The 27th edition of The CMO Survey was recently published by Deloitte, the Fuqua School of Business at Duke University, and the American Marketing Association.
Zoominfo
DECEMBER 21, 2020
Market expansion strategy is one of four quadrants that make up the go-to-market framework for businesses. The other quadrants include customer loyalty , offer expansion , and company transformation. A core piece of expansion is the idea of increasing a seller’s total addressable market. Let’s explore some examples.
Heinz Marketing
MARCH 2, 2022
Well, there’s good news and then not so good news, at least according to the findings from our 2021-2022 Marketing Organization Value and Performance Management (MPM) Benchmark Study. BIC Marketing organizations understand how what their company sells and creates value for customers and for the company.
Sharpspring
AUGUST 31, 2021
If you’ve heard of marketing automation but never used it, chances are you’ve asked yourself this question at least once: “Is marketing automation right for me?”. It’s a good question, because more people are using marketing automation than ever before. Is Marketing Automation Right for Your Business?
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