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5 tips to up your online subscriber game

Liveintent

Focus on seasonal tips, cheat sheets or other tools your readers will find so helpful that they don’t think twice about opening your emails. This could help increase your email open rates and engagement rates. The post 5 tips to up your online subscriber game appeared first on LiveIntent Blog.

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The Ultimate Email Checklist: 29 Things to Check Before You Send

Litmus

Conversion rate (CVR). Email read rate/read time. Spam complaint rate. Churn rate. If you’ve determined your KPI to be open rate, you should consider the impacts of Mail Privacy Protection (MPP) inflating opens on Apple devices for those who’ve opted in. Revenue per email (RPE).

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Holistic Email Metrics Matrix: Are You Seeing the Whole Picture?

Litmus

Using the wrong metric to measure success, like unwisely using open rates to determine a winning subject line. Conversions and conversion rate. What about the open rate? Apple’s Mail Privacy Protection will make the open rate increasingly difficult to rely on. Opens and open rate.

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6 Ways to Improve B2B Engagement Metrics and Close Deals

Oktopost

Churn rate: This measures the percentage of customers who stop doing business with a company over a given period. CTR (click-through rate): This measures the percentage of people who click on a link out of the total number of people who see it. It’s important to make sure that your website is engaging and easy to navigate.

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B2B Content Marketing Metrics: Tracking What Matters

KoMarketing Associates

Retention vs Churn: What rate do customers stay on or leave your company? If churn rates are high, look for ways content can offer more support and resources. Open Rate: How often do users open your emails? If open rates go down, try testing new titles or cleaning up your email list. .

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12 Easy Tweaks to Ask for Reviews via Email

SendX

The stats show that an increase in reviews can lead to significant improvements in conversion rates. Proactively asking for reviews strengthens your relationships with clients—and, as a result, reduce churn rate. You won’t achieve high open and response rates if the email feels cold and impersonal from the very beginning.

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20 Email Metrics & KPIs to Measure Success and Drive Action

Litmus

The open rate is how many of your delivered emails were “opened” and is great for gauging the effectiveness of subject lines, monitoring email deliverability, and measuring high-level subscriber engagement. Here’s how to calculate this: Open rate = (number of emails opened / number of emails delivered) x 100.