Remove Churn Rate Remove Demonstrating Intent Remove Open Rate Remove Tips
article thumbnail

B2B demand generation marketing: Nearly everything you need to know

Rev

Here are some examples of goals you may have for your demand gen campaigns: Generate X number of marketing qualified leads (MQLs) Increase website traffic by X% to build brand awareness Decrease MQL churn rate by X% Your goals will also inform the metrics you track to gauge success. We’ll discuss that soon.