Litmus

JULY 8, 2021

Using the wrong metric to measure success, like unwisely using open rates to determine a winning subject line. In the short term, email metrics like conversion rates and revenue demonstrate the direct value of sending a campaign. Conversions and conversion rate. What about the open rate?

Webinar Metrics 115

Webinar Metrics Deliverability CAN-SPAM Co-Registration 115

Litmus

SEPTEMBER 20, 2022

Email list size or growth rate. Conversion rate (CVR). Email read rate/read time. Spam complaint rate. Churn rate. If you’ve determined your KPI to be open rate, you should consider the impacts of Mail Privacy Protection (MPP) inflating opens on Apple devices for those who’ve opted in.

Deliverability 104

Deliverability CAN-SPAM Privacy Protection Churn Rate 104

KoMarketing Associates

MAY 3, 2022

Content marketing impacts the entire sales funnel—which means you should be tracking conversions as well. But not just direct conversions. Keep an eye on these other metrics that impact conversion rates in B2B, such as: . Return Rate: How often do users return your products or try to cut a contract short?

Lead Ranking 223

Lead Ranking Marketing Qualified Leads B2B Marketing Top of Funnel 223

Litmus

JULY 20, 2021

The open rate is how many of your delivered emails were “opened” and is great for gauging the effectiveness of subject lines, monitoring email deliverability, and measuring high-level subscriber engagement. Here’s how to calculate this: Open rate = (number of emails opened / number of emails delivered) x 100.

Webinar Metrics 137

Webinar Metrics Click Rate Deliverability Open Rate 137

SendX

DECEMBER 11, 2019

The stats show that an increase in reviews can lead to significant improvements in conversion rates. Proactively asking for reviews strengthens your relationships with clients—and, as a result, reduce churn rate. After implementing the above-mentioned tips, your clients are likely to stay long enough to read your request.

Work Management 201

Work Management Response Rate Marketing Management Open Rate 201

Single Grain

DECEMBER 22, 2020

Email marketing, when done efficiently, can boost your engagement rates, conversion rates, and help build a loyal customer base. On average, the software industry has an email open rate of 21.29% and a click-through rate of 2.45%. 12 Best Email Marketing Tips to Maximize SaaS ROI. Let's get started!

Email Marketing 105

Email Marketing Marketing Strategy Marketing & Strategy Webinar Metrics 105

Rev

JANUARY 18, 2023

Here are some examples of goals you may have for your demand gen campaigns: Generate X number of marketing qualified leads (MQLs) Increase website traffic by X% to build brand awareness Decrease MQL churn rate by X% Your goals will also inform the metrics you track to gauge success. We’ll discuss that soon.

Demand Generation Agencies 78

Demand Generation Agencies Demand Generation Ideal Customer Profiles Lead Ranking 78