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The Ultimate Email Checklist: 29 Things to Check Before You Send

Litmus

Email marketing is complex, and with over 300,000 potential renderings for an email, there’s no shortage of factors that can impact how your emails will actually look once they’ve hit your subscriber’s inbox. These email mistakes are just skimming the surface of all the potential mishaps that can happen. Email list size or growth rate.

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Holistic Email Metrics Matrix: Are You Seeing the Whole Picture?

Litmus

Used correctly, analytics can inform both wise strategic decisions and smart tactical improvements. Using the wrong metric to measure success, like unwisely using open rates to determine a winning subject line. Conversions and conversion rate. What about the open rate? Email revenue and profit.

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20 Email Metrics & KPIs to Measure Success and Drive Action

Litmus

When you hit “send,” the hard part is over, and you can sit back and wait for the results to roll in so you can judge whether or not the email you sent was successful. This is great because the better you can track, the better you can optimize. In turn, this can improve overall marketing effectiveness.

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8 Essentials for Success with B2B Email Marketing

Oktopost

Marketers have consistently found that for every $1 spent on email marketing, they can generate $44 in ROI. . Marketers can simply measure and interpret precise campaign results with the right analytics tools. With churn rates being very high, it’s more important to have the right subscriber s.

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Rethinking Subscriptions: Lessons Learned During the HubSpot Marketing Blog's Email Overhaul

Hubspot

Would gloss over them as spam.". This edition offers marketing tips and advice on building and executing on an inbound strategy that scales. The welcome email -- which houses the subscription preferences landing page link -- was seeing a 40% open rate, leaving 60% of folks unaware that tailored subscription options even existed.

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14 SaaS Email Marketing Strategies For Launching Successful Campaigns

accelerate agency

SaaS email marketing can increase your engagement and conversion rates as well as create a loyal customer base when done right. Let’s look at helpful email marketing tips that enable you to promote your SaaS business. For example, you can gauge retention to minimize churn rates. Lay Down Clear Goals.

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14 SaaS Email Marketing Strategies For Launching Successful Campaigns

accelerate agency

SaaS email marketing can increase your engagement and conversion rates as well as create a loyal customer base when done right. For example, you can gauge retention to minimize churn rates. But where you want to boost your sales, consider measuring your emails’ conversion rates.