article thumbnail

An Essential Guide to B2B Marketing Metrics That Matter

Marketing Insider Group

Identify the relevant data and statistics to accurately measure your marketing success or you’ll miss the opportunity for improvement and growth. Check internal benchmarks like last year’s ARPA for comparison. Gross Monthly Recurring Revenue (MRR) Churn Rate. The ARPA changes depending on your pricing and product.

article thumbnail

Five Ways to Reduce Your Customer Churn Rate

Webbiquity

Given that it can cost five times more to attract a new customer than to retain an existing one , almost every business can improve profitability by keeping its customer churn rate (the percentage of people who stop doing business with you, for one reason or another) low. Ask your customers for feedback (and act on it).

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

New B2B Persona Research From Salesforce and LinkedIn Study

markempa

I think what’s relevant to this conversation is I was one of the really early employees at a small startup back in the day called Pardot, which is a marketing automation platform. Look at your persona data growth and churn rates. Churn them out of your database. Mat, can you tell us more about your background?

Linkedin 297
article thumbnail

How to Use Battle Cards in Your Sales Process [Templates]

Hubspot

This experience increases churn rate, lowers customer lifetime value, and creates a stream of negative reviews and word of mouth criticism that could do detrimental damage to your business. Sales battle cards can be utilized as a comparison to one of your competitors, or as a comparison to multiple competitors.

article thumbnail

6 Ways Breaking Sales Call Rules Leads to More Sales Success

Zoominfo

Does it lead to a greater reduction in churn rate than Competitor B ‘s product? The most effective way to seamlessly incorporate high-value monologues into a call is to coach your reps to share relevant customer stories. Isolate the specific areas in which your product performs better. Download your custom report.

Rules 130
article thumbnail

6 Ways Breaking Sales Call Rules Leads to More Sales Success

Zoominfo

Does it lead to a greater reduction in churn rate than Competitor B ‘s product? The most effective way to seamlessly incorporate high-value monologues into a call is to coach your reps to share relevant customer stories. Isolate the specific areas in which your product performs better.

Rules 100
article thumbnail

SaaS Marketing Plan: How to Create Your Own

accelerate agency

You can produce new content that highlights this feature, or a comparison article where you come out on top. A high bounce rate could show that you need to improve page loading speed and make your content more relevant. Two other key metrics are lead generation and conversion rates. Pay attention to activation rates, too.