Customer Experience Matrix

JULY 7, 2017

It supplements the social inputs with information from third party data sources, location history, and a clients’ own email, Web site, customer service, mobile apps, surveys, point of sale, and other systems. The system can also use third party data to add connections it can’t be made directly.

Marketing Automation Services 120

Marketing Automation Services Ideal Customer Profiles Elasticity Adwords 120

Customer Experience Matrix

OCTOBER 14, 2014

None of those are required for a CDP to fulfill its core purpose of giving marketers a unified customer database to support coordinated customer treatments across channels. When a message has versions for different channels, the system can deliver the message in the highest-priority channel for which a user address is available.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Multi-Channel 120

Customer Experience Matrix

AUGUST 25, 2016

Most Execution firms in the Guide specialize in a particular channel, such as display advertising, social media advertising, Web content, or email. Many can also push messages to other channels via marketing automation or CRM integration.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Account Based Marketing 120

Customer Experience Matrix

APRIL 13, 2016

ONE provides its own Javascript tag to capture Web and email interactions and a SDK to connect with mobile apps. Interactions can also be tagged with other attributes such as channel, product, and marketing asset. One conversation can include several messages in different channels.

Marketing Automation Services 120

Marketing Automation Services Work Management Ideal Customer Profiles Marketing Management 120

Customer Experience Matrix

MAY 24, 2016

In practical terms, it means marketers need to look more closely at the federated access capabilities of systems they consider and at how those systems will deal with history data and cross-channel identity matching, which often relies heavily on historical information. This matters because mobile interactions are inherently different.

Mobile Marketing 136

Mobile Marketing Conference CRM Mobile Advertising 136

Customer Experience Matrix

JUNE 20, 2018

Adobe Expands Attribution Features Source: Adobe Adobe has expanded its attribution capabilities with Attribution IQ, an enhancement to Adobe Analytics that estimates the impact of campaigns in all channels on purchases. And Crate.io, an open source SQL database to manage feeds from machines and IoT devices, raised an $11 million Series A.

Marketing Management 120

Marketing Management Cross-Selling Mobile Advertising Newsletter 120

Customer Experience Matrix

JANUARY 19, 2016

OneSpot was already on my list of interesting companies because they automatically reformat content to use in different channels. Another is that it delivers the content through advertising on external Web sites as well as in email, a company’s own Web site, mobile and social. Even fewer support advertising along with other channels.

Automation 120

Automation Classified Ads Paid Search Agency Multi-Channel 120

Customer Experience Matrix

SEPTEMBER 16, 2017

Message templates are embedded in what Vizury calls an engagement, which is associated with a segment definition and can include versions of the same message for different channels. One intriguing strength of Vizury is machine-learning-based propensity models that determine each customer’s preferred channel.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Personalization Work Management 120

Customer Experience Matrix

FEBRUARY 5, 2015

It’s always been obvious that agencies were a sensible channel for marketing automation vendors to pursue, but I’m beginning to wonder whether agencies might turn out to be the primary channel for such systems, excepting only direct sales to large enterprises. Surely mobile can do more than that.

Marketing Automation Services 120

Marketing Automation Services Demand Generation Agencies Marketing Report Marketing Automation 120

Customer Experience Matrix

DECEMBER 1, 2017

Location data is especially common, derived from mobile apps that most people surely don’t realize are tracking them. Combine those technologies with ubiquitous high resolution cameras, both mounted on walls and built into mobile devices, and the potential to know exactly who does and thinks what is all too real.

Marketing AI 149

Marketing AI Cable Paid Search Agency Amazon 149

Customer Experience Matrix

NOVEMBER 3, 2018

Many email vendors have done this and it’s increasingly common among Web personalization and mobile app marketing products. In most cases, these vendors now deliver across multiple channels. Adobe Experience Cloud also fits in here.

Marketing Automation Services 325

Marketing Automation Services Work Management Marketing Management Multi-Channel 325

Customer Experience Matrix

NOVEMBER 5, 2015

Iterative includes content creation tools for its messaging channels – again, that's email, SMS, and push. Iterative’s B2C focus is further clarified by its prebuilt integration with Magento for ecommerce and with Mixpanel and Google Analytics for mobile and Web analytics. So where does this leave us?

Marketing Analytics Tools 120

Marketing Analytics Tools Advertising Channels Marketing Automation Services Work Management 120

Customer Experience Matrix

DECEMBER 16, 2013

Systems that build such databases for specialized purposes such as lead enhancement, cross-channel campaign management, retention programs, and advertising audience management will increasingly provide more value to their clients by exposing the databases to other execution systems.

Trends 120

Trends Paid Search Agency Multi-Channel Ideal Customer Profiles 120

Customer Experience Matrix

JUNE 2, 2015

Blueshift fits nicely into the B2C CDP mold: it builds a multisource database, incorporates machine learning-based predictive models, uses filters to create segments, and runs multi-step campaigns that are executed by external systems in email, SMS, mobile apps, and display and Facebook retargeting. How simple?

Marketing Automation Services 120

Marketing Automation Services Lead Ranking Multi-Channel SMS 120

Customer Experience Matrix

MAY 31, 2013

Neolane has been one of these, growing from its roots in email to encompass other outbound and inbound channels, and more recently with a slew of social and mobile marketing features. Supported channels include email, Web, social, mobile, call center, point of sale, and SMS. -

Enterprise Management 120

Enterprise Management Interactive Marketing Marketing Management Campaigns 120

Customer Experience Matrix

NOVEMBER 24, 2016

Obviously the system has been updated many times since then but its core approach to optimizing real-time decisions across all channels has stayed remarkably constant. Offers can include multi-step flows with interactions over time and across channels. It brings together audiences, offers, and actions.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

Customer Experience Matrix

MAY 20, 2013

Silverpop’s new features load customer behaviors from all sources into a central database, match identities to create a unified customer view, and make the resulting information available for real-time, automated interactions across all channels. Silverpop falls short on the third CDP function, which is integrated predictive modeling.

Enterprise Management 120

Enterprise Management Advertising Channels Marketing Automation Services Work Management 120

Customer Experience Matrix

SEPTEMBER 28, 2011

Here are some others, in rough order of industry familiarity: Alterian – extends beyond multi-channel campaign management to include Web content management, Web analytics, and social media monitoring. Neolane – provides multi-channel campaign management, realtime interactions, and marketing resource management.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Resource Management Marketing Management 120

Customer Experience Matrix

APRIL 21, 2016

The initial release is not a function-for-function duplicate of CI 6 but a “digital marketing hub” that delivers real-time messages in digital channels (email, Web, and mobile apps). The initial CI 360 release includes two modules, Discover (mobile and Web reporting) and Engage (digital interactions including testings).

Work Management 120

Work Management Marketing Management API Resource Management 120

Customer Experience Matrix

OCTOBER 1, 2014

Launchpad supports mobile marketing through mobile-friendly emails, mobile landing pages to capture user permissions, and text messages send to names where the client has received direct (first party) permission. The company is adding integration with post card mailers.

Cost Per Thousand 120

Cost Per Thousand Marketing Automation Services Campaigns Ad Frequency 120

Customer Experience Matrix

OCTOBER 4, 2016

Krux now has an “intelligent marketing hub” that can also load a company’s own data from CRM, Websites, mobile apps, and offline sources, and unify customer data to build complete cross-channel profiles.

DemandBase 166

DemandBase Ideal Customer Profiles Marketing Management Cross-Selling 166

Customer Experience Matrix

JULY 3, 2014

But marketers want to integrate email with other messaging channels, so a stand-alone email platform is increasingly unattractive. The obvious solution is to add other channels and, even more important, features to control the decisions of when, how, and to whom messages are sent.

Work Management 120

Work Management Marketing Management Marketing Automation Services Paid Search Agency 120

Customer Experience Matrix

AUGUST 25, 2016

to unify data marketing campaign to opportunity mapping to support attribution combine data from marketing automation, Web analytics, and CRM track offline channels such as conferences, direct mail, outbound hone calls capture detailed interaction history for each Web visit (mouse clicks, scrolling, active time spent, etc.)

Marketing Automation Services 120

Marketing Automation Services Account Based Marketing Vendors Differentiation 120

Customer Experience Matrix

MAY 21, 2015

These were solid and comprehensive, although Teradata continues to make an unfashionable distinction between “omni-channel” marketing, which is conventional relationship marketing across all channels, and “digital” marketing, which is Web and email marketing.

Resource Management 120

Resource Management Hubspot Marketing Automation Services Enterprise Management 120

Customer Experience Matrix

SEPTEMBER 10, 2015

It will also let you market to audiences in those channels without providing their names. What makes WhoToo really special is it has the technology to access its data with the split-second speed needed to purchase display and mobile ads in real time.

DemandBase 120

DemandBase Hubspot Mobile Advertising Adwords 120

Customer Experience Matrix

FEBRUARY 4, 2014

Yes, there’s continued growth in various aspects of social media marketing and in mobile-friendly content creation. The new systems offer a broad range of configurations, from ultra-simple interfaces with limited functions to elaborate multi-channel workflows that are correspondingly complex. You heard it here first.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Marketing Management Top of Funnel 120

Customer Experience Matrix

OCTOBER 1, 2011

All brands and retailers know about mobile and the Web, but don’t know how to get there. Digital offers are literally a whole new world in terms of media channels, creative that work, consumer behavior, consumer reader technologies, campaign strategies and designs, data involved, feedback loops, players, substitute offers, and more.

Conference 120

Conference Mobile Advertising Lead Ranking Lead Scoring 120

Customer Experience Matrix

MARCH 16, 2012

Sharma’s reaches a similar conclusion although he puts it in a larger context of social media (people expect to interact with a company Web site like they interact on social media), cloud, and mobile computing (marketers need content that can be presented on all types of devices). Not that I'm bragging or anything.)

Salesforce.com 120

Salesforce.com Enterprise Management Marketing Automation Services Marketing Management 120

Customer Experience Matrix

JUNE 29, 2011

But ExactTarget has added mobile, Web pages, and social in recent years. The IMH, as we cognoscenti call it, combines ExactTarget's email, mobile, Web pages, Web visitor tracking, and social media with external touchpoints as well as Salesforce.com and Microsoft CRM.

Eloqua 120

Eloqua Marketing Management Marketing Automation Services Lead Ranking 120

Customer Experience Matrix

JANUARY 6, 2014

However, the system does not incorporate other information sources – meaning it can’t support mobile platforms (which don’t allow cookies) or use the central customer database a CDP would provide.

Classified Ads 120

Classified Ads Content Marketing Management Paid Search Agency 120

Customer Experience Matrix

AUGUST 8, 2015

Ideally, that individual will be identifiable, meaning you have an email address, postal address, device ID, mobile app registration, phone number, or other piece of information that tells you who they are and lets you communicate with them directly. Where does it come from? Lots of places. and read the results.

Intent Data 120

Intent Data Intent Bombora Top of Funnel 120

Customer Experience Matrix

JUNE 22, 2011

But Adobe also explicitly limits its scope to digital channels, and implicitly limits its concern to content creation, delivery, and evaluation. The company argues the tools it does provide, combined with the cross-channel content sharing, are enough to build a unified digital customer experience.

Enterprise Management 120

Enterprise Management Digital Asset Management Marketing Management Marketing Automation Services 120

Customer Experience Matrix

MARCH 26, 2007

I’ve seen several (well, two) articles recently about mobile marketing software. The general idea behind the articles was that new products are now making it easier to do serious campaign management for mobile promotions. That’s one mention short of a trend, but I figured I’d be proactive and see what was going on out there.

Work Management 120

Work Management Marketing Management Mobile Marketing Software 120

Customer Experience Matrix

DECEMBER 18, 2012

Like everyone else, I’m seeing greater use of social, mobile, and video; more cross-channel campaigns; closer cooperation between marketing and sales; and expanded use of analytics. I don’t claim any particularly deep insights into the latter: they'll continue to adapt to new media and buying habits, I guess.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Marketing Management Automation 120

Customer Experience Matrix

FEBRUARY 26, 2012

Some of these channel marketing systems focus on lead distribution, some on locally-customizable promotion materials, and some on campaign management. All must mediate the delicate relationship between relatively sophisticated central marketing departments and their firmly independent channel partners. So it was worth taking a look.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Advertising Agencies Work Management 120

Customer Experience Matrix

APRIL 11, 2011

MarketShare and [X+1] announced an alliance last month to combine MarketShare’s cross-channel analytics with [X+1]’s digital targeting. This will build a customer-level data hub that combines data and sends targeted messages across display ads, Web site, email, and mobile.

Conference 120

Conference Advertising Channels Ad Frequency Ad Exchange 120

Customer Experience Matrix

FEBRUARY 8, 2010

It also suggests that marketers are moving into digital channels even when they can’t measure their value very well. The fastest-growing digital channels (social media and mobile) are the least measurable. These further reinforce the view that marketing measurement isn’t a top priority when moving into new digital channels. *

Customer Surveys 120

Customer Surveys Paid Search Agency Planning Advertising Agencies 120