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Report: 54% of Marketers Now Use Three or Four Different Channels for Campaigns

KoMarketing Associates

Marketers continue to use multiple channels to reach out to their target audiences, and new research shows that email, social media marketing, and events are leading the way. Twenty-three percent use five channels, while 14% utilize between six and nine different channels. The Need for More Accurate Marketing Data.

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Reborn AutoPilot Aims to Simplify Multi-Channel Marketing

Customer Experience Matrix

The latest incarnation describes itself as “software for multi-channel marketing” but still provides core functions and connects with third party apps. These include Salesforce.com for CRM, InsideView and FullContact for data enhancement, Twilio for text messaging, Lob for postcards, Segment for event tracking, and GoodData for reporting.

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New Beginnings: DemandMatrix + Demandbase

Engagio

Know which channels can give me the highest ROI? Together with DemandBase, Engagio, Insideview, and DemandMatrix, our customers will have the most comprehensive GTM solution in the market. Data Integrity (InsideView): The ability to continuously clean, monitor, and unify your data with the most reliable, up-to-date information.

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New Beginnings: DemandMatrix + Demandbase

DemandMatrix

Know which channels can give me the highest ROI? Together with DemandBase, Engagio, Insideview, and DemandMatrix, our customers will have the most comprehensive GTM solution in the market. Data Integrity (InsideView): The ability to continuously clean, monitor, and unify your data with the most reliable, up-to-date information.

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Demandbase Reveals Major Acquisitions, Deviates focus from ABM

Valasys

On the 4 th of May 2021, Demandbase announced two major acquisitions including integration with InsideView into a broad B2B go-to-market offering and with technographics provider DemandMatrix. Shah, and Umberto Milletti, CEO of InsideView, will continue to run the day-to-day operations of their companies.

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Open season on CRMs?: Friday’s Daily Brief

Martech

Marketing attribution and predictive analytics platforms employ sophisticated statistical modeling and machine learning to evaluate the impact of each marketing touch a buyer encounters along a purchase journey across all channels, with the goal of helping marketers allocate future spending. But we don’t have to adjudicate that right now.

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6 B2B Marketing Infographics: Social Media, Inbound Marketing & Mobile

KoMarketing Associates

InsideView’s new infographic shows how effective social media marketing has become for B2B, taking a closer look at the benefits of using social media for B2B marketing. Hubspot’s infographic outlines 6 key steps for inbound marketing success, including strategy, generating traffic across channels, conversion, and measurement.