Oktopost

OCTOBER 5, 2022

But it’s not enough to base your conversations on your audience’s website and email activity only – what about social media? In this episode, host Jennifer Gutman reveals that buyers are actually spending an average of 116 minutes on social networks each day, making it the ideal channel for marketers to leverage when nurturing leads.

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Eloqua Work Management Transparency Leads 118

KoMarketing Associates

JANUARY 26, 2016

As social media has grown, so has the opportunity for businesses to reach customers and potential customers. In fact, according to the Salesforce 2015 State of Marketing Report , 66% of businesses now have a dedicated social media team. Social media isn’t something you just do. Optimize Your Social Profiles.

Social Media 96

Social Media Media B2B Tips 96

Adobe Experience Cloud Blog

AUGUST 14, 2017

Facebook’s recently announced (Wednesday, August 9 ) that the company is expanding their already robust platform by adding an episodic streaming video platform—Facebook Watch. This blog will explain the details of Facebook Watch and explore the potential impact it may have for marketers and advertisers.

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Facebook Advertising Agencies B2B Thought Leadership Paid Search Agency 134

Oktopost

DECEMBER 13, 2020

Creating and executing sales strategies. However there is another key responsibility a VP Sales should stay on top of that is often forgotten; Bridging the gap between sales and marketing, and communicating the need for using social engagement insight in the sales process. The Importance of Social Engagement Insight.

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Social Media Ideal Customer Profiles Top of Funnel High Quality Lead 87

KoMarketing Associates

JUNE 8, 2012

Social media, inbound marketing, mobile marketing, and globalization all are becoming more prevalent in the B2B marketing mix. How Social Is B2B? B2B Marketing: Facebook vs. LinkedIn. How B2B Marketers Are Scoring Big with Social Media. How B2B Marketers Are Scoring Big with Social Media.

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Mobile Marketing Inbound Marketing Social Media Social Marketing 120

The Point

NOVEMBER 27, 2018

Social media may be a hot topic in B2B marketing circles, but most of that buzz focuses on the role of social media advertising. After all, as earned media, the “cost” of organic social is basically zero. HS) Social media advertising has taken off lately. However, that’s not necessarily true.

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Top of Funnel Demand Generation Agencies Demand Generation Lead Scoring 203

Adobe Experience Cloud Blog

OCTOBER 21, 2020

Some of us had to find the quickest way to move to a digital offering, and others had the challenging task of improving their business strategy. With the slashing of marketing budgets heard around the world, social media and online advertising costs dropped suddenly when the lockdowns began. Tip 2: Respond to customer needs.

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Lead Nurturing Sales Qualified Leads Lead Scoring Lead Ranking 174

Adobe Experience Cloud Blog

FEBRUARY 17, 2015

Author: Chandar Pattabhiram The right message delivered at the right time over the right channel to the right customer is the goal of every marketer. But for many marketers, this goal has been more of a utopian dream than actually realizable given the proliferation of channels and the complexity of customer journeys.

Marketo 48

Marketo Work Management Facebook Marketing Management 48

Sprout Social

JUNE 28, 2023

At its core, automation cuts out redundant, time-consuming tasks so your team can focus on strategy. Think: sending customer emails, SMS communications, scheduling social media posts, running digital ads and more. With automation tools, companies can target a larger range of customers and prospects across a range of channels.

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Marketing Automation Services Marketing Automation Enterprise Management Automation 110

Oktopost

OCTOBER 19, 2020

Following the success of our “From the Experts” webinar series, I wanted to provide you with this content through another channel to make it easily accessible and digestible for our audience. Watch the full on-demand recording here: Why Do I Need Social Media? How Can I Benefit from Social Engagement Data?

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Lead Ranking Top of Funnel Lead Scoring Marketing Attribution 118

Directive Agency

AUGUST 3, 2020

While a majority of B2C companies are crushing the social media marketing game, many B2B organizations are lagging behind. Even with Facebook’s growing popularity, many B2B brands still struggle to nail down an effective strategy. Facebook advertising for B2B brands. The problem? Let’s get started.

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Top of Funnel Paid Search Agency Facebook Ads 64

Adobe Experience Cloud Blog

AUGUST 10, 2016

Author: Elaine Ip As a marketer, are you using social media to reach the 67.4% Social media is now status quo in a business’ digital presence. Users expect to see their favorite brands on social media and are having conversations about your brand—whether or not you’re a part of them. Marketing #FOMO, anyone?

Social Media 48

Social Media Peer-to-peer Social Marketing Media 48

Top Rank Marketing

FEBRUARY 1, 2017

We all have our own unique set of strategies, and our own budget limitations to work with. Benchmarks help us determine if our strategies, investments and results are comparable to our peers. This year, there’s a new player in the benchmark reporting game: The brilliant minds at Marketo. 2: Implementing Nurture Strategies.

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Advertising Benchmark Marketo Account Based Marketing Organization 52

Adobe Experience Cloud Blog

MARCH 3, 2017

With over 2 billion active social media users , it only makes sense to encourage employees to chime in and share your brand updates with their social networks to increase visibility, share of voice, and exposure. In this blog, I’ll share five steps to building an effective employee advocacy program with social media: 1.

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Budget Programs Social Media Effectiveness Media 48

Only B2B

JULY 5, 2023

As we enter 2023, it is crucial to adapt to the evolving nature of B2B demand generation and discover effective strategies to generate demand and engage target audiences. Must Read: Top 6 Demand Generation Strategies Which Work! Social Media Marketing: Social media platforms continue to be powerful tools for demand generation.

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Demand Generation Demand Sales Qualified Leads Account Based Marketing 62

Adobe Experience Cloud Blog

JANUARY 15, 2020

These testimonials should be posted on your website and used in social media campaigns as well. Engaging customers on social media once they leave your store or buy your product online, to keep your product on their minds and have them come back next time. LinkedIn offers 80% of social media B2B leads , for example.

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Small Business Marketing Paid Content Cost per Lead Marketing Budget 174

Adobe Experience Cloud Blog

APRIL 25, 2016

Author: Lisa Marcyes Last week, I was in sunny San Diego for Social Media Marketing World, where I had the opportunity to attend several amazing breakout sessions, hear from industry thought leaders, and meet incredible visionaries from the social media field. However, you need to have a solid strategy before going live.

Social Media 48

Social Media Social Marketing Media Thought Leadership 48

Adobe Experience Cloud Blog

JANUARY 22, 2020

Television spawned the rise of video marketing on social media. What types of media draws them in? The answers to these questions will help you build a media strategy that fits easily into your audience’s lifestyle. If it works for one channel, it will work for all of them. And on and on and on.

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Top of Funnel Lead Scoring Lead Ranking Leads 161

The Point

SEPTEMBER 6, 2011

When marketers embark on a formal lead nurturing strategy, opportunities for process improvement can arise in unexpected ways. To reach end users, the company relies primarily on a network of channel partners, including satellite operators, telecom companies, and internet service providers.

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Lead Nurturing Lead Scoring Sales Qualified Leads Lead Ranking 100

Heinz Marketing

SEPTEMBER 9, 2021

Marketing automation is all about using software to automate activities which allows your teams more time to focus on strategy and the leads showing real promise. Automation can be used for repetitive tasks such as email marketing or social media posting but also to provide a more personalized experience for prospects and customers.

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Marketing Automation Services Marketing Automation Automation Work Management 122

Directive Agency

DECEMBER 11, 2018

There is no doubt that B2B social media marketing has become an increasingly dominant key ingredient for a successful marketing strategy — but first, what is social media marketing? What is Social Media Marketing (SMM)? LinkedIn is the number one social media platform for B2B companies.

Social Media 40

Social Media Social Marketing B2B Marketing Media 40

Adobe Experience Cloud Blog

APRIL 1, 2019

More specifically, you should use social media to consider what those supporters care about rather than just who they are. Inhabiting a Culture Through Social Media. Pay attention to psychology on social. The trick, though, is to disguise that fact while remaining honest in your social media posts.

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Trends Paid Search Agency Social Media Thought Leadership 134

ClickZ

JANUARY 22, 2020

30-second summary: By simply adopting marketing automation technology, a company can significantly free up a marketers time and enable them to focus on more important revenue building projects as these tools can help to automate numerous repetitive tasks such as emails, campaign management, website analysis and social media marketing.

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Marketing Automation Services Budget Programs Marketing AI Enterprise Management 144

Adobe Experience Cloud Blog

JANUARY 28, 2013

by Jason Miller If you are tasked with building a social media dashboard to track your efforts, look no further than this post. That means cutting out the everyday metrics that litter and cloud up the social media manager’s real success story. Referring Traffic from Social. Conversions from Social.

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Social Media Ad Building Media Marketing Analytics Tools 48

Adobe Experience Cloud Blog

FEBRUARY 9, 2018

While customer acquisition usually commands extensive strategy, partners and affiliates are often brought on passively. Proactive affiliate recruiting strategies rely on standard customer acquisition tactics. In this blog, I’ll show you strategies to create partner and affiliate relationships that perform. Facebook ads.

Paid Content 132

Paid Content Advertising Agencies Acquisitions Paid Search Agency 132

Adobe Experience Cloud Blog

APRIL 19, 2019

According to a 2018 Animoto report on social video trends, 93% of business score new customers from video marketing on social media. The following three strategies will help you make videos that are informative and compelling: 1. Use size to strategize your Facebook spend. Promote across online channels.

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Event Marketing Video Marketing Allocation Planning 134

Adobe Experience Cloud Blog

JUNE 6, 2018

Determine the right metrics to measure; set goals for email marketing , blog posts, and social media marketing ; and work from those goals to determine KPIs. Determine the specific strategy you plan to use to hit the goal and meet the KPI. Example Strategy: Publish new posts to the company blog to promote gated content.

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Paid Search Agency Top of Funnel Planning Content Marketing 134

Adobe Experience Cloud Blog

APRIL 20, 2018

Engage and Stay Top-of-Mind Across Channels. Rather, it orchestrates the use of multiple touchpoints (social media, email marketing , inbound marketing—as well as traditional sales efforts) to engage in continuous conversations with your buyers. Marketing automation is not a one-and-done tactic.

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Marketing Automation Services Marketing Automation Top of Funnel Automation 134

Adobe Experience Cloud Blog

AUGUST 30, 2017

For most marketers, the idea of strategically “going dark” on social media screams marketing faux pas. Yet, when it comes to creating a marketing strategy for a major music mogul like Taylor Swift, you’re able to create whatever social strategy is in your ‘wildest dreams.’. Swift’s Strategy. A Blank Space.

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Planning Paid Search Agency Social Media Marketing & Strategy 134

Convince & Convert

APRIL 19, 2017

Although they came from different countries and industries, there was one common theme that stood out to me: the decline in organic reach and engagement on social media. With a quick Google search, I discovered that only last year, organic reach for Facebook pages plummeted by 52 percent. And they were certainly not blind.

Social Media 111

Social Media Trust Marketing Paid Social Agency Click Rate 111

Adobe Experience Cloud Blog

JUNE 7, 2019

But when it comes to marketing automation there is a whole lot more to it than just setting up emails and social media posts to be sent out on a scheduled time. Setting up an automated behavioral flow is the best way to create a strong marketing strategy that reaches customers appropriately based on their actions.

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Marketing Automation Services Marketing Automation Automation Marketing Budget 134

SmartBug Media

OCTOBER 30, 2019

HubSpot , Marketo , and Pardot (in no particular order) are three of the main providers in the marketing automation world. They each provide a variety of solutions and key features that can be helpful in implementing an effective inbound marketing strategy. Source: Marketo). Social media. Social Media.

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Marketing Automation Services Enterprise Management Marketing Automation Work Management 60

Adobe Experience Cloud Blog

MARCH 12, 2013

by Dayna Rothman In Marketo’s recent Social Marketing Rockstar Tour, we visited 15 cities to talk about implementing, executing, and measuring social strategy. An intense interest in social media and a desire to learn how to use it more holistically in every marketing campaign. The common denominator?

Social Media 48

Social Media Social Marketing Media Marketo 48

Adobe Experience Cloud Blog

APRIL 1, 2015

In other words, if one of these prospects connects with a sales rep, and ultimately ends up purchasing, Marketo feeds that conversion back to Google AdWords. Marketo’s Engagement Marketing Platform is now connected to Google Analytics. More Data, Less Questions. Why does this matter? That’s where our integration comes in.

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Marketo ROI Adwords Google 48

Adobe Experience Cloud Blog

JULY 25, 2018

A data-driven testing strategy is the only way to accurately, purposefully grow ROI. It sounds less exciting than “hacking,” but it actually enables you to be more aggressive and confident in your strategy. Select Channels to Target Based on Those Personas. It’s not so much growth hacking as growth crafting.

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Paid Search Agency Ads Ad Building B2B Thought Leadership 113

Adobe Experience Cloud Blog

DECEMBER 20, 2018

No profits are ever promised so this strategy can help safeguard against any negative holiday season surprises. The campaign is likely to have a better impact on your marketing strategy and hit your KPI goals outside of peak holiday season.” Here’s how they can shine during the holiday season: Use Social Media.

Paid Search Agency 134

Paid Search Agency B2B Thought Leadership Top of Funnel Advertising Agencies 134

SmartBug Media

MARCH 18, 2019

In fact, if you aren’t executing a video marketing strategy by now, you’ve fallen behind. The strategy isn’t necessarily new, and with the rise of more video hosting platforms, it’s now easier and more cost-effective for a business to professionally execute a video marketing strategy. Video heat maps and viewing trends.

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Paid Content Video Marketing Marketing Automation Services Bandwidth 77