KoMarketing Associates

JUNE 2, 2016

A few weeks ago, we covered the “ 2016 State of B2B Digital Marketing ” report from Ascend2 and Marketo. Social media came in at a distant 4th, with only 33% of respondents indicating social media to be effective. Social Network Analysis. The top three tactics that contributed to this success?

Social Media 120

Social Media Budget Programs Media B2B 120

Adobe Experience Cloud Blog

JUNE 18, 2018

Engagement is the key to success for social media marketing—brands that drive more engagement from their audience are generally rewarded with better visibility and organic reach. Ultimately, the blood, sweat, and tears you put into your social media campaigns should translate to leads and sales. Start there.

Social Media 134

Social Media Sales Leads Top of Funnel Conversion 134

Adobe Experience Cloud Blog

AUGUST 14, 2017

Facebook’s recently announced (Wednesday, August 9 ) that the company is expanding their already robust platform by adding an episodic streaming video platform—Facebook Watch. This blog will explain the details of Facebook Watch and explore the potential impact it may have for marketers and advertisers.

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Facebook Advertising Agencies B2B Thought Leadership Paid Search Agency 134

Adobe Experience Cloud Blog

FEBRUARY 14, 2018

If you are serious about live video streaming, Facebook and YouTube are the most obvious platforms and let’s be honest, the best choices out there. And of course, I don’t have to tell you that Facebook is the most prominent social media platform of them all. Facebook Live has over 1.9 Both are massive.

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Youtube Facebook Video Marketing Viral Marketing 134

Adobe Experience Cloud Blog

MAY 26, 2017

Yes, you’re not imagining it, it’s becoming even harder to get your company Facebook posts seen. Facebook has published some information (via their blog) on their changes in January & May , but savvy observers have noticed changes every month of 2017 so far. What does that mean for a social media marketer?

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Facebook Organization Thought Leadership Distribution 134

Adobe Experience Cloud Blog

OCTOBER 21, 2020

With the slashing of marketing budgets heard around the world, social media and online advertising costs dropped suddenly when the lockdowns began. The cost of impressions on Facebook went down due to fewer advertisers, yet more people were spending time online. Tip 2: Respond to customer needs.

Lead Nurturing 174

Lead Nurturing Sales Qualified Leads Lead Scoring Lead Ranking 174

Adobe Experience Cloud Blog

FEBRUARY 17, 2015

But today, Marketo and Facebook have started to make this goal a reality for social advertising channels. I am excited today to announce that we have teamed up with Facebook to unveil new solutions that make multi-channel marketing a lot easier. Allow me to explain what these integrations mean….

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Marketo Work Management Facebook Marketing Management 48

Adobe Experience Cloud Blog

NOVEMBER 27, 2013

Author: Chase McMichael Across industries, sophisticated organizations are now committing both time and money to their social media marketing campaigns. But the healthcare industry (including hospitals, B2B medical manufacturers, and health clubs) has hesitated to embrace social media. A survey of 1,060 U.S. Use Images.

Social Media 48

Social Media Facebook Social Marketing Media 48

Adobe Experience Cloud Blog

FEBRUARY 6, 2017

From account hacks to controversial statements, brands often struggle to recover from embarrassing social media blunders. In fact, social media marketing requires a lot of patience and maintenance. Here are three common mistakes that plague social media marketers and the best ways to avoid them: 1.

Social Media 48

Social Media Media Thought Leadership Work Management 48

Adobe Experience Cloud Blog

FEBRUARY 10, 2020

If someone wants to just run Facebook ads, that’s fine, but people will come to your site, see it, and if there’s no nurturing, it won’t turn into sales,” explains outsourced CMO Erik Huberman. True marketing automation involves predictive analytics , social media marketing, email marketing, lead generation, and more.

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Startups Paid Search Agency Planning Autoresponders 173

Adobe Experience Cloud Blog

MARCH 3, 2017

With over 2 billion active social media users , it only makes sense to encourage employees to chime in and share your brand updates with their social networks to increase visibility, share of voice, and exposure. In this blog, I’ll share five steps to building an effective employee advocacy program with social media: 1.

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Budget Programs Social Media Effectiveness Media 48

Adobe Experience Cloud Blog

AUGUST 10, 2016

Author: Elaine Ip As a marketer, are you using social media to reach the 67.4% Social media is now status quo in a business’ digital presence. Users expect to see their favorite brands on social media and are having conversations about your brand—whether or not you’re a part of them. Marketing #FOMO, anyone?

Social Media 48

Social Media Peer-to-peer Social Marketing Media 48

Adobe Experience Cloud Blog

JANUARY 22, 2020

Television spawned the rise of video marketing on social media. Video works great for social media and other lead generation channels, but it may not be the best mode for in-depth, technical content pieces for the end of your sales funnel. Implementing new media types can seem daunting and, at times, a bit risky.

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Top of Funnel Lead Scoring Lead Ranking Leads 161

Adobe Experience Cloud Blog

JULY 16, 2015

Author: Ellen Gomes We’ve all heard about the many ways that you can use social media to effectively market—grow your followers, measure engagement, use unique URLs—but often a question that social media managers and digital advertisers want to ask is: How can I target my content to specific people without posting it for everyone else to see?

Social Media 48

Social Media Lead Generation B2B Thought Leadership Video Marketing 48

Adobe Experience Cloud Blog

SEPTEMBER 29, 2017

Facebook is always tinkering with its algorithms and it can be challenging to keep track of everything. This summer, Facebook’s key updates included demoting spammers, screening out fake news, testing AI with a personal assistant “M,” as well as bringing emojis and new filters to Facebook Messenger. billion of them!)

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Advertising Funnels Top of Funnel Funnel Advertising Mobile Advertising 268

Adobe Experience Cloud Blog

JUNE 30, 2015

Author: Shanna Cook Have you “liked” all of your Social Media Manager’s posts today? Because today is officially Social Media Day! June 30, 2015 marks the 6 th annual global celebration of social media’s impact on global communications and the contributions that social has made to our lives.

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Social Media Work Management Media Thought Leadership 48

Adobe Experience Cloud Blog

APRIL 25, 2016

Author: Lisa Marcyes Last week, I was in sunny San Diego for Social Media Marketing World, where I had the opportunity to attend several amazing breakout sessions, hear from industry thought leaders, and meet incredible visionaries from the social media field. It’s All About Live Streaming. Use geo-filters.

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Social Media Social Marketing Media Thought Leadership 48

Only B2B

JULY 5, 2023

A study by Marketo shows that companies that excel at lead nurturing generate 50% more sales-ready leads at a 33% lower cost, highlighting the significance of nurturing in demand generation. Social Media Marketing: Social media platforms continue to be powerful tools for demand generation.

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Demand Generation Demand Sales Qualified Leads Account Based Marketing 62

Adobe Experience Cloud Blog

JANUARY 25, 2012

by Jason Miller Want to know the ROI of social media? With our latest Facebook campaign, we are doing just that; tying leads generated by Facebook directly into our revenue pipeline via Marketo. We developed a custom Facebook application that generates a special offer and is powered by a Marketo form.

Lead Ranking 48

Lead Ranking Marketing Qualified Leads Marketo Lead Scoring 48

Adobe Experience Cloud Blog

APRIL 1, 2019

More specifically, you should use social media to consider what those supporters care about rather than just who they are. Inhabiting a Culture Through Social Media. Pay attention to psychology on social. The trick, though, is to disguise that fact while remaining honest in your social media posts.

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Trends Paid Search Agency Social Media Thought Leadership 134

Adobe Experience Cloud Blog

JANUARY 6, 2017

At Marketo, we finished the year by running a social countdown, called #marketocountdown , that highlighted some of the top influencers to follow so you can stay up to date on trends, tips, and best practices. Peg Fitzpatrick is a popular social media speaker and the author of The Art of Social Media.

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B2B Thought Leadership Social Media Thought Leadership Storytelling 0

Adobe Experience Cloud Blog

JANUARY 15, 2020

These testimonials should be posted on your website and used in social media campaigns as well. Engaging customers on social media once they leave your store or buy your product online, to keep your product on their minds and have them come back next time. LinkedIn offers 80% of social media B2B leads , for example.

Small Business Marketing 174

Small Business Marketing Paid Content Cost per Lead Marketing Budget 174

Adobe Experience Cloud Blog

SEPTEMBER 10, 2013

Author: Greg Higham Seventy-five percent of Fortune 500 companies have Twitter, Facebook, LinkedIn, and other social media accounts, according to a recent study from the University of Massachusetts Dartmouth. The old way of thinking was that Facebook wasn’t a work tool, so it should be restricted. The Old Way. Do not lie.

Social Media 48

Social Media Media Work Management Marketing Management 48

Adobe Experience Cloud Blog

JUNE 19, 2015

So what’s a tech company like Marketo doing at a place full of advertising agencies and brand creatives? Marketo is a sponsor of the inaugural event—and for a good reason. By using Marketo and especially our revolutionary new Ad Bridge technology, which allows marketers to personalize ads across channels. How will they do this?

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Marketo Creativity Advertising Agencies Paid Search Agency 48

Adobe Experience Cloud Blog

JUNE 22, 2013

Author: Jamie Notter It is hardly breaking news to suggest that social media has changed the marketing landscape. The True Power of Social Media. But the true power of social media goes way beyond marketing. Social media is more than just a collection of tools for connecting, sharing and learning.

Social Media 48

Social Media Media Thought Leadership Lead Ranking 48

Adobe Experience Cloud Blog

SEPTEMBER 24, 2018

This, in turn, can gain the respect of current and future customers through thought leadership. When consumers enjoy these types of blogs, they often share them with their friends on social media making this a powerful word-of-mouth marketing tool. Blogs Make Fantastic Social Media Content.

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Paid Search Agency Ads Marketing Websites Lead Scoring 134

Adobe Experience Cloud Blog

OCTOBER 30, 2018

What Is Organic Social Media Marketing? Organic social media is the use of the free services and tools that each social media platform provides to its users. Organic social media marketing has a 100% higher lead-to-close rate than paid marketing. What Is Paid Social Media Marketing?

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Organization Marketing & Strategy Marketing Strategy Word of Mouth 134

Adobe Experience Cloud Blog

APRIL 19, 2019

According to a 2018 Animoto report on social video trends, 93% of business score new customers from video marketing on social media. Instead of saying “Buy tickets,” use clear and specific language: “Swipe up to RSVP” or “Click the link in our Facebook event.”

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Event Marketing Video Marketing Allocation Planning 134

Adobe Experience Cloud Blog

MAY 7, 2015

If facilitating connections is at the center of your social networking platform, it’s imperative to be active in important conversations, especially when they have global impact. Meaningful engagement is exactly what Facebook has accomplished with its initiatives surrounding the recent earthquake in Nepal. Meaningful Engagement.

Facebook 48

Facebook Thought Leadership Marketo Social Networks 48

Adobe Experience Cloud Blog

NOVEMBER 25, 2014

Author: Shanna Cook Many brand marketers at for-profit companies are accustomed to working with a large marketing budgets that fund their vast array of marketing activities from events, to syndicated content to paid social media advertising. What can brand marketers learn from non-profits about effectively using social media ?

Social Media 48

Social Media Media B2B Thought Leadership Advertising Agencies 48

Adobe Experience Cloud Blog

MARCH 25, 2014

This applies to cover photos across Facebook, LinkedIn, Google Plus, and any other channels your company has a presence on. Another set of under-utilized visual spaces are Facebook’s Pinned Posts and Twitter’s Pinned Tweets. Social Media' Read some more ideas for creative cover photos here.).

Social Media 48

Social Media Media Marketo Ideal Customer Profiles 48

Adobe Experience Cloud Blog

NOVEMBER 1, 2013

You get excited when you cross a certain threshold of likes on your Facebook page. You give yourself a high five when people personally tell you how great one of your social posts was. You’re not surprised when Facebook announces that they’ve changed their algorithm once again. Social Media'

Social Media 48

Social Media Social Marketing Media Paid Search Agency 48

Adobe Experience Cloud Blog

APRIL 1, 2015

In other words, if one of these prospects connects with a sales rep, and ultimately ends up purchasing, Marketo feeds that conversion back to Google AdWords. Marketo’s Engagement Marketing Platform is now connected to Google Analytics. More Data, Less Questions. Why does this matter? That’s where our integration comes in.

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Marketo ROI Adwords Google 48

Adobe Experience Cloud Blog

MARCH 25, 2015

So how do you, as social marketer, manage all the broad initiatives without cluttering the company page and inundating your entire audience with irrelevant posts? Dark posts are ads that you can create and promote without publishing them on your company’s LinkedIn page or Facebook timeline. Social Media b2b Consumer'

Relevance 48

Relevance Linkedin Facebook Enterprise Management 48

Adobe Experience Cloud Blog

AUGUST 7, 2018

Picture this: You’re scrolling through Facebook for the tenth time one day when, all of a sudden, you see an ad. Social media is a prime example. I live about a half hour away from the Marketo office. 3. Facebook and Other Socials. Since then, the concept has exploded all over social media.

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Examples Classified Ads Paid Search Agency Internet Marketing 134

Adobe Experience Cloud Blog

AUGUST 21, 2013

However, social media provides a great way for healthcare companies to engage their audience with interesting and meaningful content. Platforms like Facebook and Twitter let patients have conversations with real doctors and healthcare workers, and the ability to share such conversations help spark interest and get more people involved.

Social Media 48

Social Media Media Broadcasting Thought Leadership 48

Adobe Experience Cloud Blog

OCTOBER 21, 2009

Anneke Seley, Author and CEO, shares some of her thoughts about using social media in our newest B2B Marketing thought leader interview. we often think about social media - but does it entail more than using Facebook, Twitter and LinkedIn? entails a lot more than using social media!

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Thought Leadership Social Media Top of Funnel Media 48