Contently

APRIL 6, 2023

By understanding the needs, wants, and behaviors of your ideal customers, you can tailor your messaging and campaigns to better resonate with them. A buyer persona is a detailed profile of a company’s ideal customer. Sometimes, knowing your customers can enact social change as well as increase brand affinity.

Buyer Personas 164

Buyer Personas Template Psychographics Customer Surveys 164

Martech

DECEMBER 20, 2022

Creating a loyalty marketing strategy is critical to understanding that every customer is unique. Every member has different needs, preferences, communication channels, behavior and emotions. Segmenting your customers is critical to your success. What is customer segmentation? Why is customer segmentation important?

Lead Ranking 100

Lead Ranking Loyalty Segmentation Marketing AI 100

SendX

JULY 30, 2021

However, email is an equally important channel for generating authentic traffic for SEO purposes, boosting engagement, and improving revenues. You need to make sure these clicks come from users who correspond to the audience you’re targeting. You can also identify the channels or campaigns with the best ROI and replicate these efforts.

Email Marketing 213

Email Marketing SEO Work Management Marketing Management 213

Martech

MARCH 16, 2023

These solutions now combine the consumer data, identity resolution, audience building and targeting capabilities of TransUnion and Neustar, which TransUnion acquired in 2021. The product line has also added closed-loop marketing measurement and attribution, as well as credit-informed marketing solutions. Why we care.

Marketing Management 94

Marketing Management Advertising Agencies Psychographics Paid Search Agency 94

Inbox Insight

JANUARY 15, 2024

If B2B marketers focused in the technology industry are able to understand the key challenges businesses face when it comes to digital transformation, they can target them with the right marketing messages, across the right channels, and at exactly the right time to engage, intercept, and ultimately boost sales.

Ideal Customer Profiles 102

Ideal Customer Profiles Marketing Automation Services B2B Marketing B2B 102

Salesforce Marketing Cloud

JANUARY 4, 2024

We’ll dive into how you can build drip email campaigns that build on themselves organically and make your customers feel like every message they get is relevant for them. Drip marketing is a strategy that uses a series of automated, targeted emails to nurture potential customers. Table of contents What is drip marketing?

Paid Content 120

Paid Content Work Management Email Campaigns Marketing AI 120

SendX

JULY 29, 2021

However, email is an equally important channel for generating authentic traffic for SEO purposes, boosting engagement, and improving revenues. You need to make sure these clicks come from users who correspond to the audience you’re targeting. You can also identify the channels or campaigns with the best ROI and replicate these efforts.

Email Marketing 198

Email Marketing SEO Work Management Marketing Management 198

Binary Demand

FEBRUARY 23, 2024

[ps2id id=’Introduction’ target=”/]Based on a recent HubSpot report, 35% of surveyed marketers prioritized B2B demand generation activities in 2022, indicating a noticeable shift from tactical demand generation to a more strategic approach in the current and future of B2B demand generation marketing.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Account Based Marketing 52

Sprout Social

FEBRUARY 15, 2024

Audience engagement is any interaction between your target audience and your brand. Here are some examples of common types of audience engagement: Likes and reactions Likes and reactions are one of the simplest ways for an audience to engage with your brand on social media—all your target audience has to do is click or tap a button.

Webinar Metrics 106

Webinar Metrics Tips Marketing AI Social Media 106

Optinmonster

DECEMBER 28, 2023

Both email and social media marketing are promising channels to grow your business. Today, social media is not just a fad but a viable digital marketing channel. Like email, you can use social media to reach your target audience. different social media channels every month. But they also have their pros and cons.

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111

Sprout Social

FEBRUARY 1, 2024

Most marketing professionals constantly grapple with two questions: What do our customers actually want and how can we turn them into our biggest champions? The risk isn’t just a misalignment with customer expectations but also the missed opportunity to cultivate brand loyalty and advocacy. Here’s how.

Social Media 110

Social Media Ideal Customer Profiles Media Customer Satisfaction 110

Brandwatch Marketing

OCTOBER 31, 2023

The purpose of undertaking customer analysis as part of a business plan is to examine the consumers most likely to purchase your product or service in-depth. Brands can establish different groups of customers and the needs of those customers. Customer analysis should move through three different stages.

Segmentation 98

Segmentation Analysis Ideal Customer Profiles Effectiveness 98

Brandwatch Marketing

OCTOBER 31, 2023

The purpose of undertaking customer analysis as part of a business plan is to examine the consumers most likely to purchase your product or service in-depth. Brands can establish different groups of customers and the needs of those customers. Customer analysis should move through three different stages.

Segmentation 95

Segmentation Analysis Ideal Customer Profiles Effectiveness 95

SalesGrape

SEPTEMBER 14, 2023

To maximize your lead generation efforts and improve conversion rates, it is essential to create ideal customer profiles (ICPs). An ICP helps you identify and target the right prospects who are most likely to become valuable customers. This personalization increases the chances of converting leads into paying customers.

Ideal Customer Profiles 53

Ideal Customer Profiles Lead Generation Profiling Lead Ranking 53

Spiralytics

JANUARY 29, 2023

From the websites you visit, the apps you use, and the social media platforms you check in to, there’s an abundance of data that brands can use to better understand what their customers want. To ensure targeted advertising, brands should be able to gather customer data effectively. What is Microtargeting?

Paid Search Agency 118

Paid Search Agency Advertising Agencies Marketing Agencies 1 Psychographics 118

Martech

OCTOBER 4, 2021

It’s the ABCD of marketing, but in the zero-party data age where an opt-in and an email address are merely a start — complemented by a host of granular self-reported preferences and psychographic data from all manner of sources — how do marketers unify, harmonize, and action it? The opportunity to wow the customer is lost forever.

Psychographics 108

Psychographics Aggregators Privacy Eye-Tracking 108

PureB2B

MAY 30, 2022

As decision making has evolved over time, it’s become more imperative that you not only target different companies based on varying criteria, but that you break down your audience into buyer personas based on their unique needs. Ideal Customer Profile According to Belighted , these are the steps to take in creating an ICP.

Ideal Customer Profiles 62

Ideal Customer Profiles Segmentation B2B Marketing Psychographics 62

Salesforce Marketing Cloud

APRIL 4, 2024

How can you find out if your customers are happy (or not) with your business? Ask them in a customer satisfaction survey. After all, insight about the customer experience is critical. You can’t measure customer satisfaction without it. Let’s look at how you can get the most out of a customer satisfaction survey.

Customer Satisfaction 52

Customer Satisfaction Customer Surveys Work Management Marketing Management 52

Sage Marketing

OCTOBER 2, 2023

Picture this: You stand at the helm of a promising venture with a fantastic idea and a product that has the potential to revolutionize the market. It’s great to create amazing products, but it’s not enough if you don’t really understand your customers and your market.

Startups 52

Startups Marketing Analytics Tools Marketing & Strategy Marketing Strategy 52

FunnelEnvy

SEPTEMBER 18, 2023

From the time of Don Draper in the hit show Mad Men to mega Super Bowl ad spends in the 1980s, marketers traditionally relied on demographics and social trends to target and segment broad audiences. Creating buyer personas is a subjective and analytical process based on data and actual customers or prospects.

Buyer Personas 67

Buyer Personas Marketing AI Account Based Marketing B2B 67

SmartBug Media

JANUARY 21, 2019

If you’re the leader of a product-first SaaS company, it can be easy to make the mistake of ignoring marketing and believing that it isn’t necessary for the success of your organization. Marketing does more than simply put a shiny spin on your successful product. Encourage Customer Referrals and Promote Third-Party Reviews.

Paid Search Agency 73

Paid Search Agency Case Study Case Studies Product 73

Digilant

OCTOBER 25, 2023

Today’s consumers are flooded with products and services to choose from. With the right combination of data, messaging, and targeting, you can help consumers learn more about why your brand, products, or services provide them with the best value. This can be done in two steps. Let’s look at an example.

Top of Funnel 59

Top of Funnel Funnel Advertising Advertising Funnels Psychographics 59

Litmus

SEPTEMBER 19, 2022

This piece originally appeared in Customer Think. B2B and B2C customers don’t just think personalized content would be nice — they expect it. It’s clear personalization is incredibly effective for increasing customer loyalty and driving repeat engagement over time. Top purchased services and products or top in the category.

Automation 92

Automation Top of Funnel Psychographics Loyalty 92

Optinmonster

APRIL 10, 2024

Do you want to drive more sales and increase customer loyalty while building stronger connections with them? Emotional intelligence in marketing helps you understand your target audience’s personas better and build trust with them. They close the gap between what they want and what customers want. And it doesn’t end there.

Marketing AI 88

Marketing AI Planning Paid Search Agency Psychographics 88

Content4Demand

SEPTEMBER 17, 2021

From there, begin to shape the perspective of those audiences by tailoring content within those categories to your thought-leadership perspectives, SEO strategies or product-specific goals. Your sales team is the most effective content distribution channel you have—and that’s where first-party intent data comes in.

Intent Data 82

Intent Data Intent Marketing & Strategy Psychographics 82

Digilant

OCTOBER 25, 2023

Today’s consumers are flooded with products and services to choose from. With the right combination of data, messaging, and targeting, you can help consumers learn more about why your brand, products, or services provide them with the best value. This can be done in two steps. Let’s look at an example.

Top of Funnel 52

Top of Funnel Funnel Advertising Advertising Funnels Psychographics 52

ClearVoice

MAY 29, 2023

They’re based on real-life customers. They are semi-fictional, generalized representations of a company’s ideal customers. These characters are created based on research, data, and insights from actual customers. Including content creation, advertising, and even product development. Sales Manager, Sally.

Work Management 52

Work Management Marketing Management Buyer Personas Marketing Analytics Tools 52

BenchmarkONE

DECEMBER 28, 2021

Understanding your target audience is step one for most small businesses looking to get their marketing and sales efforts off the ground. In fact, many businesses find that they think they have an idea of who their ideal customers are, but after they get off the ground and start acquiring some business, things change. But don’t worry.

Paid Content 65

Paid Content Psychographics Marketing Budget Advertising Agencies 65

SmartBug Media

APRIL 6, 2023

A buyer persona is a semi-fictional representation of a business's ideal customer. It is a detailed description of a hypothetical individual or group of individuals who embody the characteristics and traits of the business's target audience. Why is it important to the business to have buyer personas?

Buyer Personas 98

Buyer Personas Planning Psychographics Paid Search Agency 98

B2B Digital Marketer

MARCH 23, 2021

Suppose you can write a book to addresses the conversations in the customers’ minds while gaining trust for answering those questions? You can give your readers, your target customer, the impression that you are knowledgeable, thus establishing credibility in your field. What could be the benefits of writing a book?

Ideal Customer Profiles 52

Ideal Customer Profiles Service Product Psychographics 52

The Lead Agency

APRIL 14, 2024

Here, we delve into the B2B-specific marketing trends impacting the sector in 2024 and how you can leverage them to find, reach, capture, nurture and convert your target customers. It may be your brand proposition or your insights, but whatever it is, we can consider it to be content, and your prospective customers want more of it.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Martech

SEPTEMBER 24, 2021

Account-based marketing or ABM is a B2B marketing strategy that aligns sales and marketing efforts to deliver targeted advertising, as well as personalized content and messaging, to high-value accounts. Types of account targeting. These can include face-to-face or virtual meetings to deepen the account relationships.

Account Based Marketing 128

Account Based Marketing Enterprise Management Work Management Paid Content 128

Valasys

APRIL 19, 2024

Similarly, agencies employ dedicated researchers who track competitors, analyze customer psychographics, and scour reams of market data for insights. Staff require expensive years of on-the-job training to reach agency capability levels while burning away productive hours and not generating revenue. Image Source.

Paid Search Agency 40

Paid Search Agency Advertising Agencies Ad Agencies Ads 40

Hubspot

OCTOBER 29, 2020

I once heard a new business owner define their target market as … wait for it … “everyone”. While it’s nice to believe that everyone would be interested in purchasing your product or service, it’s not wise to define your target market as such. This is where segmentation, targeting, and positioning come into play.

Segmentation 99

Segmentation Positioning Planning Psychographics 99

Heinz Marketing

FEBRUARY 20, 2023

By Brenna Lofquist , Senior Marketing Consultant / Client Services Operations at Heinz Marketing The healthcare industry is evolving at a rapid pace, and healthcare marketers are constantly on the lookout for new and innovative ways to reach their target audience. What channels do they frequent? Who are you trying to reach?

Paid Search Agency 89

Paid Search Agency Spending Ads Companies 89

Engagio

NOVEMBER 14, 2023

By fostering a deep alignment between marketing and sales teams, ABM enables businesses to approach their target accounts with the precision and personalization that today’s competitive landscape demands. And that’s exactly the kind of customer experience buyers hate.

Marketing AI 62

Marketing AI Account Based Marketing Peer-to-peer Marketing Automation Services 62

Launch Marketing

MAY 12, 2021

The demographic, behavioral and psychographic characteristics, along with insights about the pain points and goals of your buyer personas are particularly instructive as to what types of videos and topical focuses make the most sense. Then, use this information to construct a timeline that includes pre-production (e.g.,

Planning 122

Planning Webinar Metrics Video Marketing Marketing & Strategy 122