Sprout Social

MARCH 7, 2024

Your company is launching a new product, eyeing a new market segment or contemplating a strategic pivot—as a seasoned marketer, your first move would be to conduct a competitive analysis. A competitive analysis report typically contains information on marketing tactics, target audience demographics, product comparison and industry trends.

Analysis 94

Analysis Marketing AI Examples SWOT 94

Oktopost

SEPTEMBER 21, 2023

With sales reps only having 5% of a customer’s time during their B2B buying journey, they have no choice but to pull out all the stops to get customers’ attention. Direct lead generation: Social media platforms offer a direct channel for lead generation, identifying prospects through their online activity.

Sales Management 136

Sales Management Examples Top of Funnel B2B Thought Leadership 136

Rev

APRIL 12, 2023

At a high level, here’s the scoop: With ABM, customers are treated like individual accounts even when they’re grouped as leads within the same company or vertical. Each ABM campaign requires careful planning and an intimate understanding of what will resonate with each customer segment. What is account based marketing?

Account Based Marketing 78

Account Based Marketing Examples Planning Paid Search Agency 78

CoSchedule

JANUARY 27, 2023

Having the best social media marketing examples in your idea vault is an excellent way to develop new ideas for your next campaign. Not to mention, studying successful examples can also bring fresh ideas to your mind. So in this piece, let’s walk you through the top 12 social media marketing examples you can’t miss.

Social Media 126

Social Media Social Marketing Examples Planning 126

SocialPilot

JANUARY 21, 2024

Your marketing strategy should be planned in such a way that it propels maximum people to complete their sales journey and be converted into your customers. Outlined in this blog are the steps to create a CTA with a higher click rate and brand examples who are implementing it the right way. Custom CTAs made easy with SocialPilot.

Social Media 119

Social Media Examples Media Urgency Marketing 119

SocialPilot

MARCH 12, 2024

In this blog, not only are we going to tell you what a perfect integrated marketing campaign should look like, but also provide relevant examples to illustrate the point further. Given below are some of the best examples of integrated marketing campaigns that you can learn from. What more could a marketing enthusiast ask for?

Paid Content 83

Paid Content Campaigns Examples Advertising Agencies 83

Martech

OCTOBER 19, 2023

While businesses value the synergy between marketing, sales and product teams in theory, they often struggle to create a cohesive atmosphere and deliver seamless customer experiences in practice. Customer acquisition cost (САС). Customer lifetime value (LTV). New revenue.

Top of Funnel 132

Top of Funnel Planning Product Ad Frequency 132

Oktopost

NOVEMBER 9, 2023

Its ability to reach targeted audiences, maximize brand visibility, and drive conversions is just what businesses need in an online world saturated with information. Jump ahead: Examples of Paid Media for B2B Marketers Why Do You Need A Paid Media Plan in Digital Marketing? billion spent in the previous year.

Paid Content 62

Paid Content Media Plans Planning Allocation 62

Anyword

DECEMBER 20, 2023

The Key to Successful Product Marketing in the Age of AI Product marketing plays a crucial role in the success of any company. Messaging can make or break a brand, which is why product marketers need to craft messaging that will resonate with their brand’s target audience and motivate them to take action.

Product 70

Product Paid Search Agency Marketing & Strategy Loyalty 70

Brandpoint

APRIL 13, 2023

How-To Videos People learn most about a product or service by seeing it in action. Start by brainstorming a frequent or common customer or client question to address. Here’s a fantastic example done by HubSpot that is both engaging and informative for a B2B audience. These videos aren’t difficult to produce.

Social Media 118

Social Media Traffic Top of Funnel Media 118

Zoominfo

MAY 21, 2020

And we’ve got examples. So forget your product features and brush off the benefits, because you’re going to connect with your prospect on a (virtually) human level. When you can’t get your target on the phone. Even our customers—armed with direct-dial phone numbers—can struggle to connect. What is a BASHO Email?

Outreach 264

Outreach Examples Zoominfo Account Based Marketing 264

Launch Marketing

FEBRUARY 14, 2024

The MedTech industry is becoming more innovative as organizations continue to develop revolutionary products that address emerging challenges. This is causing the market to become crowded, leaving companies struggling to stand out among competitors when introducing new products.

Paid Content 62

Paid Content Product Marketing & Strategy Contingency Planning 62

Sprout Social

OCTOBER 18, 2023

In this article, we’ll take you through 6+ social media listening examples and the strategies real brands use to inspire you to get more from listening. Check out these social media listening examples employed by other brands to start building your social listening strategy and playbook.

Social Media 123

Social Media Examples Work Management Media 123

Zoominfo

JUNE 30, 2019

We also thought it would be helpful to provide our readers with examples of truly creative marketing. Three Incredible Examples of Creative B2B Marketing Initiatives. As with other companies of their size, Philips found that traditional marketing channels were no longer an effective way to market to their B2B audience.

Creativity 208

Creativity B2B Marketing Examples Paid Search Agency 208

Sprout Social

NOVEMBER 2, 2023

Do you know what your customers see and do before they purchase from you? All these interactions—from the first ad impression to every “Please help” DM customers send—define your customer journey. Let’s explore what customer journey mapping is and how it helps your brand. What is customer journey mapping?

CMS Development 104

CMS Development Examples Work Management Touchpoints 104

Hubspot

APRIL 7, 2023

They're all digital products. These products aren’t tangible, but they play a role in our daily lives and are no less valuable than physical products. Because digital products are so ubiquitous, selling them can be profitable for your business. How can your business sell digital products? Why sell digital products?

CMS Development 72

CMS Development Product Buyer Personas Industry CMS 72

Salesforce Marketing Cloud

AUGUST 24, 2023

Automatically create sales dashboards to visualize your data Hit your targets with data-driven selling guidance built directly into your CRM. For example, you may have a yearly sales goal of $1 million. It provides a snapshot of all key metrics that affect team-wide sales targets. See how it works What is a sales dashboard?

Examples 98

Examples Enterprise Management Work Management Eye-Tracking 98

ConvertKit

JUNE 21, 2021

Posting a link to your social channels and crossing your fingers that sales pour in is not the product launch you deserve. After all the work you put into creating your incredible product, you need a proper marketing plan. Enter our product launch timeline. A solid launch process for a new product starts early.

Paid Content 142

Paid Content Product Landing Pages Top of Funnel 142

Directive Agency

JULY 31, 2023

Nowadays, this is usually a well-executed digital campaign, but as you’ll see from the examples below, not all great campaigns are digital. Knowing Your Target Audience Knowing and identifying your target audience is critical for any B2B campaign. Are you targeting small businesses? Shield is a great example of this.

Marketing AI 52

Marketing AI B2B Marketing Examples Campaigns 52

Oktopost

SEPTEMBER 21, 2023

With sales reps only having 5% of a customer’s time during their B2B buying journey, they have no choice but to pull out all the stops to get customers’ attention. Direct lead generation: Social media platforms offer a direct channel for lead generation, identifying prospects through their online activity.

Sales Management 62

Sales Management Examples Top of Funnel B2B Thought Leadership 62

RDIGS

JUNE 13, 2023

Executing B2B content marketing strategies involves creating and distributing valuable online content to a targeted business audience; this process aims to drive brand awareness progressively, website traffic, lead generation, and sales. Your content marketing strategy must start with a deep knowledge of your target customers.

B2B Marketing 52

B2B Marketing Marketing AI Webinar Metrics Marketing & Strategy 52

Outgrow

DECEMBER 3, 2021

Top 5 B2B Email Marketing Examples to Boost Your Engagement. In this blog, we discuss the best B2B email marketing examples that you can use today! So let’s learn more about email marketing before diving into the best B2B email marketing examples! Looking for an efficient technique for B2B marketing? What is Email Marketing?

Email Marketing 98

Email Marketing Outgrow Examples B2B Marketing 98

Martech

APRIL 19, 2024

Brands need to connect their messaging directly with the specific communities they serve and media to their target demo. This precision targeting ensures that your message resonates with the right target audience. Local campaign costs are lower, enabling brands to invest strategically within targeted locales.

Advertisements 112

Advertisements Advertising Allocation Planning 112

Brandpoint

MAY 3, 2023

The world of manufacturing is constantly evolving, and companies are turning to digital channels to promote their products and services. A website that effectively tells a company’s story and showcases their products and services can be a powerful tool for attracting and engaging potential clients.

Design 62

Design Marketing Websites Examples Best Practices 62

Navigate the Channel

FEBRUARY 21, 2023

As a building products manufacturer or marketer, you’ll benefit from understanding the foundations of how to create an effective marketing plan. Some building products companies take the set-it-and-forget-it approach to marketing plans, or update it only when something goes poorly. Be specific about the benefit part.

Planning 65

Planning Marketing Plans Product Ad Building 65

Martech

APRIL 9, 2024

Our community came together in December at World Tour New York to learn about the latest marketing innovations and how to reach customers better. Companies are now prioritizing first-party customer data in their marketing campaigns. Don’t follow the pack — be a leader Read the 2024 Gartner® Magic Quadrant for Customer Data Platforms.

Paid Search Agency 110

Paid Search Agency Features Personalization Ads 110

Sprout Social

JANUARY 19, 2022

Just like a rocket launch, a product launch takes a lot of planning and preparation. Whether you’re launching new software or a physical product, a successful launch isn’t about luck. And our seven-step product launch checklist has you covered. Your seven-step product launch checklist: Define your audience.

Social Media 136

Social Media Product Media Work Management 136

Sprout Social

MAY 26, 2022

We’ll also sprinkle in examples of brands that are already working the network to their advantage and insights from a marketer who has successfully incorporated TikTok into her strategy—Meara McNitt, Social Media Director at Online Optimism , one of Sprout’s agency partners. TikTok boasted 1.2 billion by the end of 2022.

Campaigns 142

Campaigns Examples Design Planning 142

Sprout Social

MARCH 20, 2023

But with organic social media (and the elusive algorithms that power it), you can’t target a specific audience. That means your most loyal follower, a prospective customer and someone who would never be a customer each have the same opportunity to interact with your content. Think about who your target audience is: Designers?

Communities 87

Communities Paid Search Agency Product Peer-to-peer 87

Optinmonster

APRIL 19, 2023

Are you looking for the best sales promotion examples? In this blog post, we’ll dive deep into understanding what sales promotion is, its importance, types, various sales promotion strategies and ideas, and real-life sales promotion examples of successful campaigns. What Is Sales Promotion?

Promotion 68

Promotion Examples Urgency Marketing eCommerce 68

Sprout Social

NOVEMBER 29, 2022

To help you promote your company’s program, we’ve gathered seven corporate social responsibility examples from top brands using social media to spread the word on how they’re giving back. Throughout November, Grove Collaborative used their social channels to share tips and tricks for a more sustainable holiday season. Let’s dive in.

Examples 97

Examples Paid Search Agency Burn Rate Planning 97

The ABM Agency

MAY 16, 2023

Reading Time: 9 minutes Account-based marketing examples provide valuable insights into the strategic approach taken by successful B2B SaaS organizations to target high-value accounts. By focusing on specific accounts, these companies are able to optimize their marketing resources and achieve better alignment with sales teams.

Account Based Marketing 52

Account Based Marketing Lead Ranking Examples Ideal Customer Profiles 52

Sprout Social

AUGUST 31, 2022

You have to juggle multiple plates and wear several hats, from content ideation to video production—basically, you have a lot to handle. Here are 17 social media management tips to help you stay productive and organized: 1. Create a productivity regimen to help organize your daily, weekly and monthly workload.

Social Media 103

Social Media Work Management Marketing Management Organization 103

Unbounce

JULY 14, 2020

Below, you’ll find eight lead generation landing page examples from Unbounce customers that prove effective lead gen comes in all forms. Steal Some Lead Gen Landing Page Tips From These Clever Unbounce Customers. Not surprisingly, given the nature of their target audience, most of their traffic came from mobile devices.

Landing Pages 145

Landing Pages Lead Generation Sales Qualified Leads Lead Scoring 145

Martech

JANUARY 26, 2024

Focusing deeply on the customers you serve. Satisfied customers don’t just come for more, they’ll spread the word about you. This is where an ideal customer profile (ICP) comes in. An ICP identifies your best-fit target customers that you can serve exceptionally well. Do you know what drives revenue growth?

Ideal Customer Profiles 124

Ideal Customer Profiles Profiling Enterprise Management Work Management 124

Salesforce Marketing Cloud

APRIL 28, 2022

It’s a familiar scenario: You know you have a product that adds value, but it’s a crowded market and your competitors have great products as well. The answer: strong product messaging and positioning. . Positioning is the internal framework your team uses to pinpoint what makes your product special. . Sound good?

Positioning 98

Positioning Marketing AI Product Ad Building 98

Anyword

SEPTEMBER 2, 2021

Welcome to our tutorial covering how to create Landing Page Projects and set up Anyword’s Continuous optimization fFor a traditional copywriter, creating product descriptions can be challenging and time consuming. Each product and every channel requires someone to incorporate all kinds of factors that make a product description meaningful.

Marketing AI 96

Marketing AI Product Generation Effectiveness 96