KoMarketing Associates

OCTOBER 12, 2022

As marketers look for new ways to improve how they resonate with their target audience, new research suggests that they are becoming open to trying emerging channels. This is opposed to just staying with their existing channels with high returns. This is compared to 23% who said the same about the channel back in 2021.

Advertising Channels 228

Advertising Channels Social Media Inbound Marketing Statistics 228

KoMarketing Associates

APRIL 6, 2022

As B2B marketers look to improve upon the way they connect with customers and prospects, new research suggests that personalization is critical to delivering a positive experience. This falls in line with data that suggests B2B customers now use an average of 10 distinct channels during their buying journey.

Marketing Report 255

Marketing Report Organization Personalization Demand Generation 255

KoMarketing Associates

SEPTEMBER 28, 2022

The Growth of Social as a Marketing Channel. As influencer marketing continues to expand, previous research suggests that social media’s growth in importance as a channel may be related. Additionally, most marketers said it has been their most effective channel for acquiring new customers as of late.

Advertising Agencies 209

Advertising Agencies Custom Publishing Social Media Inbound Marketing 209

KoMarketing Associates

DECEMBER 14, 2022

Many marketers have begun using social media as a means to connect to customers and prospects, but new research indicates that not everyone is extremely confident in the return-on-investment (ROI) of this channel. ROI Remains a Top Concern for Executive-Level Marketers.

Social Media 240

Social Media ROI Social Marketing Media 240

KoMarketing Associates

FEBRUARY 16, 2022

Marketers’ challenge to demonstrate a return-on-investment (ROI) from social media continues, but new research suggests they still intend to increase their investment in this channel over the course of the year. Furthermore, 55% claimed that they boosted their investment in this channel during the COVID-19 pandemic.

Social Media 273

Social Media ROI Social Marketing Media 273

KoMarketing Associates

AUGUST 10, 2021

Marketers know that there is a wide array of resources at their fingertips to help them resonate with their customers and prospects. B2B Marketers and Social Media Channels. Among the social channels being leveraged, previous research suggested that B2B marketers, in particular, were turning to Instagram more frequently.

Social Media 287

Social Media Marketing Report Social Marketing Organization 287

KoMarketing Associates

SEPTEMBER 29, 2021

As B2B marketers analyze their fastest-growing channels, new research indicates that social media is blowing away the competition, offering them more ways to connect with customers than ever before. This is followed by website (67%), search/PPC (39%) and email (37%). Marketers to Continue Investment in Social Media.

Social Media 272

Social Media Advertising Channels Allocation Social Marketing 272

KoMarketing Associates

MARCH 2, 2022

However, LinkedIn remains the go-to platform for B2B marketers, with 85% of respondents citing the site as their most used social media channel. Oktopost conducted “The 2021 State of B2B Social Media Marketing” report, and data indicated that social media (82%) had become the top growing marketing channel of the year.

Social Media 288

Social Media Social Marketing Peer-to-peer B2B Marketing 288

KoMarketing Associates

NOVEMBER 16, 2022

As marketers focus on personalizing the customer experience, new research suggests that many continue to face challenges in this area. Most marketers (42.1%) claimed unactionable data is holding them back from personalizing the customer experience. Identifying Marketers’ Customer Engagement Challenges.

Resources 271

Resources Personalization Advertising Agencies Custom Publishing 271

KoMarketing Associates

JULY 6, 2022

As marketers continue to discover new tactics to help them achieve their top objectives, new research indicates that many are now willing to invest more in paid channels. However, many marketers are still dedicated to utilizing their budget on unpaid channels as well. Specifically, 10.1% goes toward social advertising, while 9.8%

Budget Management 240

Budget Management Allocation Spending Advertising Channels 240

KoMarketing Associates

OCTOBER 5, 2022

Most respondents (30%) claimed that video marketing solves their customer acquisition problems, while 24% pointed to product experience. Marketing teams specifically ranked social media as their top channel for video distribution. Nearly 20% says video marketing helps them build awareness and visibility.

Marketing Report 247

Marketing Report Video Marketing Youtube Distribution 247

KoMarketing Associates

MARCH 15, 2022

While many marketers are still leveraging email to drive leads, new research indicates that they are also finding success utilizing webinars to connect with customers. As marketers continue to use email to grow their customer base, previous research has suggested that it remains one of their most effective channels.

Webinar Metrics 249

Webinar Metrics Allocation Top of Funnel Marketing Qualified Leads 249

KoMarketing Associates

JANUARY 20, 2022

About 43% are challenged by the decline of organic reach and the need to increase paid advertising budgets, while 34% are finding difficulty integrating data and technology to craft a unified customer view. This year, most marketers (53%) want to try to increase brand awareness with social media marketing.

Social Media 243

Social Media Creativity Social Marketing Media 243

KoMarketing Associates

MAY 5, 2021

Although marketers continue to leverage social media to connect with their customers and prospects, previous research indicates that they are still struggling to analyze this channel and determine how it is contributing to sales revenue. This was followed by content marketing (39%), display advertising (38%) and email marketing (33%).

Marketing Report 282

Marketing Report Email Marketing Banner Ads SMS 282

KoMarketing Associates

JULY 21, 2020

As B2B marketers turn to social media to reach out to customers and prospects, new research suggests that Facebook still reigns supreme as a go-to channel. Although Facebook remains a top channel for marketers, previous research shows that organizations have been investing less in the news feed feature of the site as of late.

Social Media 293

Social Media Marketing Report Facebook Social Marketing 293

KoMarketing Associates

DECEMBER 20, 2022

As customers face difficulties distinguishing between organic and paid search results, new research indicates that marketers have been focusing on providing clarity in this area. Finding Success Through Customer-Driven Marketing. This percentage grew to almost 50% between June and August 2022.

Marketing Report 233

Marketing Report SEO Marketing & Strategy Marketing Strategy 233

KoMarketing Associates

AUGUST 31, 2022

As marketers continue to seek different ways to effectively engage their customers, new research indicates that a lack of analytics is hindering their success. This is followed by a lack of understanding around which channels are most effective and when (18.6%), and inactionable data (16.8%). are leveraging a customer data platform.

Marketing Report 244

Marketing Report Statistics Analytics Acquisitions 244

KoMarketing Associates

NOVEMBER 4, 2020

This is followed by budget allocation (45%), data management/silos (37%) and integration with the customer journey (36%). Social media marketing (69%) has proven to be the most effective channel for performance marketing campaigns thus far.

Allocation 296

Allocation Marketing & Strategy Marketing Strategy Social Media 296

KoMarketing Associates

DECEMBER 21, 2021

Litmus recently conducted its “2021 State of Email Report,” and statistics suggested that email marketing still tops marketers’ list of most effective marketing channels. Approximately 83% of customers claim that they have made a purchase in direct response to an email they received from a company.

Marketing Report 267

Marketing Report Paid Search Agency Email Marketing Advertising Channels 267

KoMarketing Associates

JULY 28, 2021

As B2B marketers continue to target multiple key objectives, new research indicates that customer engagement and experience remain at the top of the list. In terms of the digital customer experience, social media (57%) appears to have the most impact on overall strategic success, according to B2B marketers.

B2B Marketing 296

B2B Marketing B2B Top of Funnel Digital Marketing Funnels 296

KoMarketing Associates

MAY 18, 2021

Many marketers already know the importance of designing an effective customer experience to edge out the competition. That being said, most marketers (42%) said they still struggle with a lack of time and resources to execute their goals in regards to designing a strategy to improve customer experience.

Design 205

Design Effectiveness Digital Transformation Statistics 205

KoMarketing Associates

APRIL 13, 2022

As marketers look ahead to the remainder of 2022, new research suggests that they will be focusing on personalizing content and the overall customer experience. Personalized Marketing and the Customer Experience. That being said, 38.8% intend to eventually leverage AI to do the same. “AI

Personalization 239

Personalization Marketing Budget Content Statistics 239

KoMarketing Associates

APRIL 14, 2021

Email has not always been the easiest channel for marketers to work with, but new research indicates that this is where customers leave most of their information about needs and expectations. This is followed by social media channels (54%) and web forms (54%).

Marketing Report 174

Marketing Report Email Marketing Statistics CMO 174

KoMarketing Associates

AUGUST 31, 2021

In terms of data-driven tactics, about 50% of B2B marketers have centralized customer data, while almost 20% intend to have this in place in the coming months. Approximately 35% have campaign coordination across all of their channels, and about 25% are already leveraging intent data. Finding Value in Social Media Marketing Data.

B2B Marketing 244

B2B Marketing B2B Statistics Intent Data 244

KoMarketing Associates

MARCH 16, 2022

As marketers continue to shift their attention toward providing a more personalized customer experience, new research indicates that they are implementing artificial technology (AI) to achieve this goal. Most respondents (39%) state that it has been difficult to manage customer expectations, and 38% have faced budget constraints.

Marketing Report 229

Marketing Report Personalization Planning Statistics 229

KoMarketing Associates

DECEMBER 23, 2020

COVID-19 continues to change the way marketers do business, and new research shows that many CMOs, in particular, are revamping their customer experience (CX) strategy to cater to the fluctuating demands of their target audience. Marketing Technology and the Customer Experience.

Customer Surveys 295

Customer Surveys Marketing & Strategy Digital Transformation Differentiation 295

KoMarketing Associates

SEPTEMBER 22, 2021

Amplifying your content properly will help to ensure that your content reaches the intended audience, this can be done through a variety of channels, including social media or email. 44% of respondents cited content marketing as a channel they plan to increase budget for, with 47% saying this channel is most effective at driving revenue. .

Budget Programs 206

Budget Programs Marketing Budget Creation Statistics Allocation 206

KoMarketing Associates

JULY 13, 2021

Retargeting gives marketers the chance to reconnect with customers and prospects while boosting their revenue. These concerns vary greatly by company size and marketing channel.”. About 44% specifically cited the customer journey, acquisition, and conversion. However, many are still struggling to reap the benefits.

Marketing & Strategy 296

Marketing & Strategy Marketing Strategy CMO Acquisitions 296

KoMarketing Associates

MAY 18, 2022

Approximately 46% have cross-channel data integration in place, but 43% intend to develop it in the future. Poor data quality and processes can have a widespread impact across the marketing department, and previous research suggests that it can directly affect the customer experience. Pivoting to Resolve Marketing Data Pitfalls.

Marketing Report 239

Marketing Report Analytics Planning Statistics 239

KoMarketing Associates

JULY 7, 2022

Artificial intelligence (AI) is one type of martech that marketers continue to invest in, and previous research suggests that many are doing so to personalize the customer experience. claimed that they intend to eventually leverage AI to do the same. “AI

Marketing Report 213

Marketing Report Work Management Paid Search Agency Statistics 213

KoMarketing Associates

JUNE 30, 2021

Usually this principle is applied to potential customers in the context of conversion rates. Tracking Lead Generation Media Channels. At least one of the lead generation metrics you track should be which media channels work best for you. The chart below may help to shape what you track, and even which channels you try.

Lead Generation 223

Lead Generation Sales Qualified Leads Lead Ranking Marketing Qualified Leads 223

KoMarketing Associates

DECEMBER 8, 2020

As marketers look ahead to the New Year, research suggests that they will be focusing on building their customer base, increasing revenue from existing customers, and establishing more effective personalization. Omni-Channel Marketing and Martech.

Digital Transformation 169

Digital Transformation Generation Custom Publishing Statistics 169

KoMarketing Associates

NOVEMBER 23, 2021

Marketers have relied on email marketing as a way to reach out to their customers for years. Now, new research suggests that they may want to focus on timing their emails more precisely, as customers spend less time reading them. In the first quarter of 2021, customers spent an average of 9.8 About 21.2%

Spending 235

Spending Marketing Report Email Marketing Statistics 235

KoMarketing Associates

SEPTEMBER 29, 2022

“As B2B teams look to level up their lead nurturing strategies, many marketers are embracing a multichannel approach and experimenting with new tactics to better engage prospective customers,” wrote the researchers behind the report. Leveraging the Potential of Social Media for B2B Marketing.

Lead Nurturing 162

Lead Nurturing B2B Marketing B2B Budget Programs 162

KoMarketing Associates

APRIL 7, 2021

As marketers lost access to traditional channels like live events and in-person meetings, many marketing budgets were redirected into demand generation campaigns. And here’s HubSpot’s definition : “demand generation captures the umbrella of marketing programs that get customers excited about your company’s product and services.

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

KoMarketing Associates

NOVEMBER 9, 2021

Marketers are continuing to refine the way they connect to customers, and new research suggests that they are shifting their focus to email to make a lasting impact. Cordial published its “Cross-Channel Marketing Study,” and statistics indicated that over the last year, most marketers (61%) have grown their email subscription list.

Email Marketing 235

Email Marketing Banner Ads SMS Banners 235

KoMarketing Associates

JUNE 29, 2022

Additionally, 52% admitted that they are struggling with “messy” customer relationship management (CRM) data, and 42% are struggling to integrate data across their platforms. About 52% use individual campaign and channel metrics, while 42% use their overall number of engaged accounts.

Account Based Marketing 223

Account Based Marketing Marketing Report B2B Marketing B2B 223