Anything Goes Marketing

APRIL 7, 2010

For example, I describe how you can engage web visitors that have searched for something on your website but couldn’t find what they’re looking for: [link] Customer communications. Consider adding RSS feeds from these channels directly to your emails (an oldie but goodie: Latest Trends in Email Marketing: RSS and Calendar Reminders ).

Ad Frequency 100

Ad Frequency RSS Lead Nurturing Top of Funnel 100

Anything Goes Marketing

JULY 27, 2006

While knowing what products and services you offer is important, it's even more significant that customers and prospects know what the business challenge is that is affecting them that would cause them to consider your company. A even better one is "Are you staying late at night fixing your customer data?" The difference?

Newsletter 100

Newsletter Lead Nurturing Leads Lead 100

Anything Goes Marketing

JANUARY 26, 2010

I’m going to outline some of the cool things our customers do but I’ll also provide a short intro on what I do in my day to day. To make it easy for everybody, I like to describe my role as a sherpa for our customers. You’ve started to build your marketing database through your different marketing channels.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Email Marketing Automation 100

Anything Goes Marketing

MAY 6, 2006

If you may recall from my previous post on a bad customer experience , I had written about how I was dispensed a torn $20 bill from a Soctia Bank ATM machine. Upon receipt of your writing, we contacted our Electronic Banking Delivery Channel department. It turns out that banks do care about you (yes, banks!). Thanks Scotia Bank!

Account Based Marketing 100

Account Based Marketing ABM Impressions Contacts 100

Anything Goes Marketing

APRIL 17, 2006

In push/pull marketing you are either sending out information to your customers/prospects or allowing them to choose the information that they want to receive (this may also be wrong so feel free to correct me). In the interest of keeping my job :), let me qualify my last post.

RSS 100

RSS Opt-out Opt-in Sales Qualified Leads 100

Anything Goes Marketing

JANUARY 27, 2008

Thanks Stefan Pollard over at ClickZ for mentioning that tip If your marketing database and your CRM data are synched, you may even be able to find out which words are used by customers vs. prospects and further segmenting the search terms to use for various campaigns.

Tips 100

Tips Bulldog Solutions Lead Qualification Newsletter 100

Anything Goes Marketing

MARCH 9, 2008

As I mentioned in my previous article on the subject , your readers can comment on articles which adds a new dimension to email as it's no longer a one way push marketing channel. Trend #2: Helping Your Customers/Prospects Organize Themselves This tip/technology isn't new but it's now easier and thus has many more implications.

RSS 100

RSS Email Marketing Trends Planning 100

Anything Goes Marketing

DECEMBER 21, 2008

If you don't have enough content it means that your company is not leveraging this channel enough and it's time to get on that because it many cases, the conversation has already started. This type of "Twitterview" could be with a customer, partner, company exec (or any other employee), or industry thought leader. Most likely.

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Twitter Email Marketing B2B Marketing Autoresponders 100

Anything Goes Marketing

MAY 17, 2009

At some point I would like to come back to each category and focus on them specifically but for now, here is some organized Twitter talk for y’all – enjoy it: Sales and Marketing Alignment jblock : Only 32% of sales and marketing orgs work together to define programs for existing customers. Do partners really want you to?

B2B Marketing 100

B2B Marketing Work Management Trends Lead Ranking 100

Anything Goes Marketing

OCTOBER 12, 2006

It can also be combined with other marketing channels such as paid search and direct mail to name a few for a controlled integrated marketing approach. While this is a great user experience that is customized on a 1 to 1 basis, it's still only one side of the conversation - the marketer telling the prospect about a new product or service.

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Microsite Web 2.0 Business Paid Search Agency 100

Anything Goes Marketing

FEBRUARY 21, 2009

I was inspired this morning after my 11 cups of coffee by a former customer and now colleague, Heather Foeh and her blog post " Friday Quick Tip: Re-Visit Your Autoresponders ". Dynamic Content : This is one of the key areas that makes me smile when I'm reviewing how our customers are getting the most out of our product.

Autoresponders 100

Autoresponders Sales Management Email Marketing B2B Marketing 100