Customer Experience Matrix

FEBRUARY 4, 2010

This adds the quite separate factor of whether marketers have been able to tie (mostly anonymous) online behavior to other channels. But I’m not inclined to quibble: there’s no doubt in my mind that digital marketers are perfectly willing, even eager, to consolidate data across channels when it’s possible.

Online Marketing 120

Online Marketing Customer Surveys Advertising Channels Lead Scoring 120

Customer Experience Matrix

MARCH 22, 2010

In a post last week , I casually described ClickSquared as a vendor delivering multi-channel messages for external campaign management systems. Although integrated multi-channel delivery is indeed a key differentiator for ClickSquared, the firm also offers its own campaign management system, called “Click 3G”.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Multi-Channel 120

Customer Experience Matrix

APRIL 11, 2011

MarketShare and [X+1] announced an alliance last month to combine MarketShare’s cross-channel analytics with [X+1]’s digital targeting. Scalability was covered [X+1] itself, which announced extension of its Media+1 audience targeting platform to combine information from direct media buys and ad exchanges.

Conference 120

Conference Advertising Channels Ad Frequency Ad Exchange 120

Customer Experience Matrix

NOVEMBER 2, 2006

The natural tendency is to see smart phones as a channel. Since those other two are clearly channels, SMS must be one as well. Considering the phone as a channel makes no more sense than considering your office desk as a channel, since you can receive messages there too.

Advertising Channels 120

Advertising Channels SMS Multi-Channel Rules 120

Customer Experience Matrix

DECEMBER 4, 2006

SaaS: More, not less, channel” (eWeek, November 27, 2006), available here , argues that hosted systems will move beyond their current advantages of low cost and rapid implementation. Channel partners will also use the hosted systems as platforms for multiple applications and industry-specific “vertical” solutions.

Advertising Agencies 120

Advertising Agencies Advertising Channels Software Paid Search Agency 120

Customer Experience Matrix

DECEMBER 13, 2020

As online advertising is increasingly delivered through those channels, the death of cookies becomes less important. Traditional publishers like Meredith have collected their formerly-scattered customer data to enable cross-channel, individual-level targeting. That one is worth a channel of its own.) blockchain will quiet down.

Marketing AI 367

Marketing AI Privacy Peer-to-peer Amazon 367

Customer Experience Matrix

APRIL 17, 2007

On the other hand, there is a whole non-digital world out there including direct mail, telephones, print media, retail, and so on. There are broader-scope enterprise marketing systems and CRM systems that encompass those, although their mobile capabilities may be limited.

Advertising Channels 120

Advertising Channels Advertising Mediums Mobile Marketing Ideal Customer Profiles 120

Customer Experience Matrix

JANUARY 19, 2016

OneSpot was already on my list of interesting companies because they automatically reformat content to use in different channels. In other words, OneSpot's “sequencing” is about coordinating messages in different channels, not delivering groups of messages in a fixed order. Even fewer support advertising along with other channels.

Automation 120

Automation Classified Ads Paid Search Agency Multi-Channel 120

Customer Experience Matrix

DECEMBER 13, 2014

And, for what BlueConic calls “user-driven marketing”, I already knew that the final stage would be a central database and decision engine that gather data from all channels and select the treatments that each channel delivers. Level 2 of BlueConic’s model still has each channel running separately, which again is a bit surprising.

Paid Search Agency 120

Paid Search Agency Advertising Agencies Multi-Channel Work Management 120

Customer Experience Matrix

OCTOBER 16, 2017

Reports include detailed traffic analysis, based on the various attributes the system collects; estimates of the importance and effectiveness of each channel; and recommended media allocations to maximize the value from ad spending. These are problems for most algorithmic attribution products, not just Wizaly.

Paid Search Agency 149

Paid Search Agency Allocation Classified Ads Ideal Customer Profiles 149

Customer Experience Matrix

JUNE 10, 2017

I spent the latter part of last week still in Las Vegas, switching to the client conference for Cheetah Digital , the newly-renamed spinoff of Experian’s Cross Channel Marketing division. Marketing Suite is based on the Conversen, a cross-channel messaging system that Experian acquired in 2012. It's a roll of the dice.

Enterprise Management 0

Enterprise Management Marketing Management API Conference 0

Customer Experience Matrix

MARCH 14, 2017

The main ways that JOEs differ include: Channel scope. Some systems are largely limited to online interactions, while others are built to combine online and offline channels. But orchestration pretty much implies multiple channels so I’d probably exclude those from the JOE tribe. It can also load CSV files if necessary.

Ideal Customer Profiles 214

Ideal Customer Profiles Work Management Terms and Conditions Elasticity 214

Customer Experience Matrix

DECEMBER 11, 2019

Acquia , which is moving past its roots in Web content management to become a multi-channel “digital experience platform” (DXP), took a big step in that direction today with a deal to buy the AgilOne Customer Data Platform. The logic behind this deal is so clear that there’s little need for comment.

Digital Experience Platform 156

Digital Experience Platform Marketing Automation Services Buy Marketing Management 156

Customer Experience Matrix

AUGUST 31, 2017

AgilOne now supports Web, mobile, and social channels and offers more options for email delivery. In between are CDPs that offer some subset of what AgilOne offers: advanced identity management, offline data support, predictive analytics, segmentation, multi-channel campaigns, real time interactions, advanced analytics, and high scalability.

Elasticity 0

Elasticity Multi-Channel Paid Search Agency Analytics 0

Customer Experience Matrix

FEBRUARY 19, 2018

The result is an estimate of the average value generated by incremental spending in each channel. These results are sometimes combined with estimates created using different techniques to cover channels that can’t be tied to individuals, such as broadcast TV. They are usually limited to online advertising channels.

Allocation 120

Allocation Paid Search Agency Analysis Comparison 120

Customer Experience Matrix

OCTOBER 6, 2015

How pitiful is this: My wife left me alone all last weekend and the most mischief I could get into was looking for research about cross-channel customer views. It’s important to not to confuse real-time personalization with tracking customers across channels or even identifying customers at all.

Marketing Management 120

Marketing Management Ideal Customer Profiles Case Studies Buyer Personas 120

Customer Experience Matrix

OCTOBER 7, 2017

Even vendors that do attribution often limit themselves to assigning user-selected fractions of value to different channels or touches, replacing the obviously-incorrect first- and last-touch models with less-obviously-but-still-incorrect models such as “U-shaped”, “W-shaped”, and “time decay”. Truth be told, I don’t love this approach.

Marketing AI 168

Marketing AI Work Management Marketing Management Marketing Analytics Tools 168

Customer Experience Matrix

AUGUST 25, 2016

Most Execution firms in the Guide specialize in a particular channel, such as display advertising, social media advertising, Web content, or email. Many can also push messages to other channels via marketing automation or CRM integration. This narrows the field drastically.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Account Based Marketing 120

Customer Experience Matrix

SEPTEMBER 16, 2017

Message templates are embedded in what Vizury calls an engagement, which is associated with a segment definition and can include versions of the same message for different channels. One intriguing strength of Vizury is machine-learning-based propensity models that determine each customer’s preferred channel.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Personalization Work Management 120

Customer Experience Matrix

MAY 20, 2017

These include what data is available, how messages are chosen, which channels are supported, and how the system is implemented. Specifically, users create “experiences” that usually relate to a single position on a Web page or single message in another channel. Implementation: this also varies by channel.

Advertising Channels 120

Advertising Channels Personalization Multi-Channel API 120

Customer Experience Matrix

SEPTEMBER 19, 2016

The timeline* traces three categories: marketing channels; tools used by marketers to manage those channels; and data available to marketers. Pontis also promised their February release would use machine learning to pick optimal messages and channels during each treatment.

Marketing Management 0

Marketing Management Telemarketing Paid Search Agency Television marketing 0

Customer Experience Matrix

JULY 1, 2023

These messages will be orchestrated and optimized across all channels, fulfilling the omnichannel vision that has hovered like a mirage on the industry horizon for decades. Whether this results in more or fewer martech applications is a separate question.

Best Practices 177

Best Practices Work Management Differentiation Marketing Management 177

Customer Experience Matrix

JULY 7, 2017

Matching is strictly deterministic, although links based on different matches can be chained together to unify identities across channels. It can react to new data by moving customers into different tribes or personas and can send lists of those customers to external systems for targeting in social, email, or other channels.

Marketing Automation Services 120

Marketing Automation Services Ideal Customer Profiles Elasticity Adwords 120

Customer Experience Matrix

APRIL 13, 2016

Interactions can also be tagged with other attributes such as channel, product, and marketing asset. Other versions filter the inputs to show maps for specific products, customer segments, or touchpoints within a channel (such as specific Web sites, retail stores, or phone agents).

Marketing Automation Services 120

Marketing Automation Services Work Management Ideal Customer Profiles Marketing Management 120

Customer Experience Matrix

FEBRUARY 13, 2020

It also doesn’t help that Adobe describes Experience Platform and Real-Time CDP as managing unknown and known profiles for activation across all channels, without clarifying that it’s only referring to first-party data.

Enterprise Management 286

Enterprise Management Marketing Management Ideal Customer Profiles Profiling 286

Customer Experience Matrix

FEBRUARY 24, 2017

These aren't unexpected but now you have a Data-Driven Answer next time anybody asks. __ Survey Details: Closing the Gap Between People’s Expectations and Retail Realities Retail Touchpoints for Magnetic Barriers to cross-channel experience: 55% not enough data for full profile 53% internal organizational silos 50% don’t know what types of messages (..)

Paid Search Agency 196

Paid Search Agency Advertising Agencies Marketing Management Budget Programs 196

Customer Experience Matrix

MARCH 24, 2015

Nevertheless, Adobe’s approach of storing on Member IDs and lists of Member IDs in the shared cores services does provide a viable approach to building a complete, omni-channel customer view. ad tech adobe customer data integration customer experience management marketing systems marketing technology martech omni-channel marketing'

Enterprise Management 120

Enterprise Management Work Management Marketing Management Planning 120

Customer Experience Matrix

DECEMBER 4, 2012

I wrote in February about one set of these vendors: Balihoo and others that specialize in helping central marketing organizations work with channel partners such as dealers and franchisees. As the table accompanying my Balihoo post indicates, these are pretty much standard features for channel partner systems.

Marketing Automation Services 120

Marketing Automation Services Paid Search Agency Marketing Automation Advertising Agencies 120

Customer Experience Matrix

FEBRUARY 2, 2016

Imported data includes contacts, funnel stages, campaigns, channels, revenue, and content. There are different dashboards for the main data types (campaigns, funnel stages, channels, etc.). Collaboration features let users attach virtual “sticky notes” to screen images and share these via Slack or Claritix’s own communication channels.

Analysis 120

Analysis Marketing Analytics Tools Marketing Automation Services Salesforce.com 120

Customer Experience Matrix

FEBRUARY 7, 2016

The main questions I asked were: Does the system capture individual-level data, not just results by channel or campaign? The main alternative is a "fractional" method that applies user-assigned weights, typically based on position in the buying sequence and/or the channel that delivered the message.

Marketing Attribution 120

Marketing Attribution Work Management Marketing Management Marketing Automation Services 120

Customer Experience Matrix

NOVEMBER 21, 2014

The corporate home page says “Sailthru makes it easy to personalize every channel for every customer,” which is accurate enough. But plenty of other companies also help with omni-channel personalization. These are linked across channels to a customer identity that is usually known at the start of an interaction. data sources.

Lead Ranking 120

Lead Ranking Ideal Customer Profiles Personalization Classified Ads 120

Customer Experience Matrix

DECEMBER 16, 2013

Systems that build such databases for specialized purposes such as lead enhancement, cross-channel campaign management, retention programs, and advertising audience management will increasingly provide more value to their clients by exposing the databases to other execution systems.

Trends 120

Trends Paid Search Agency Multi-Channel Ideal Customer Profiles 120

Customer Experience Matrix

JULY 3, 2014

But marketers want to integrate email with other messaging channels, so a stand-alone email platform is increasingly unattractive. The obvious solution is to add other channels and, even more important, features to control the decisions of when, how, and to whom messages are sent.

Work Management 120

Work Management Marketing Management Marketing Automation Services Paid Search Agency 120

Customer Experience Matrix

NOVEMBER 9, 2015

These campaigns execute Mintigo’s instructions for the right channel and timing for each prospect, capture the response, and alert Mintigo to start again. Execution happens by setting up separate marketing automation campaigns for the different offers.

Lead Ranking 120

Lead Ranking Lead Scoring Work Management Marketing Automation Services 120

Customer Experience Matrix

JUNE 2, 2015

Pricing for the most basic version of Blueshift starts at $999 per month and tops out at $3,999 per month for all features and up to 1 million “active users” across all channels. Blueshift lets users specify a sequence of steps by filling out forms to define the segment, channel, and content template for each step and time between steps.

Marketing Automation Services 120

Marketing Automation Services Lead Ranking Multi-Channel SMS 120

Customer Experience Matrix

APRIL 27, 2020

It might be that their data adds value – say, by making predictions more accurate – or because they enable delivery of messages in more channels. To make things even more interesting and realistic, you could add the fact that some use cases are possible with a few systems but become more valuable as new systems come online.

Ad Building 227

Ad Building Paid Search Agency Work Management Marketing Management 227

Customer Experience Matrix

NOVEMBER 6, 2017

When possible, it builds a unified picture of each visitor across devices and channels. Adinton has API connections to gather data from Google AdWords, Facebook Ads, Bing Ads, AdRoll, RocketFuel, and other advertising channels. It also distinguishes between attributed and assisted conversions.

Marketing AI 120

Marketing AI Click Fraud Paid Search Agency Allocation 120