Some of these channel marketing systems focus on lead distribution, some on locally-customizable promotion materials, and some on campaign management. All must mediate the delicate relationship between relatively sophisticated central marketing departments and their firmly independent channel partners. So it was worth taking a look. MORE >>

This past week, we published a guest post on Social Times about how B2B customers were turning to social media channels to express complaints and seek support. This week offer 8 rules for organizations looking to use social media as a support channel. Not all social media channels lend themselves to technical support. And Focus. MORE >>

Channel: Inbound marketing avenues used by your customers to reach your content, ie. Today, marketers wrestle with the daily challenge of being able to identify which Channels are leading Customers to high-value Content , initiatied by Campaigns. So how is it that today’s B2B Marketing professionals think? Tweet This! Digg this! MORE >>

Although much deserved attention is given to Blogs, eBooks, Webinars, Data Sheets, Press Releases, Videos, and other typical channels when talking about content creation, you shouldn’t forget to include the following touchpoints in your content marketing plan. The Forgotten Content Channels. Customize the message for each department. MORE >>

Many industry people talk about mobile, just as they talk about social: as a separate and tangible channel. Furthermore, mobile, just like social, should be looked at from a multi-channel, multi-activity and integrated perspective. And it’s here that the multi-channel and multi-device marketing reality shows again. this year. MORE >>