Computer Market Research

DECEMBER 21, 2020

You’ve done your research and selected the right channel partners to build out your channel ecosystem. But how much do you really know about channel partner relationships? The fastest way to partner satisfaction is by building and maintaining your relationship with them. What is your competitive edge?

Advertising Agencies 60

Advertising Agencies Advertising Channels Work Management Marketing Management 60

Computer Market Research

OCTOBER 30, 2017

Channel Partner Marketing with Synchronized Channel Marketing. Channel partner marketing is no walk in the park. But even in the most treacherous of times, channel marketers hold their heads high, throwing anything and everything against the wall, and seeing what sticks. Computer Market Research.

Advertising Agencies 60

Advertising Agencies Advertising Channels Marketing Management Paid Search Agency 60

SWZD

APRIL 20, 2021

We have condensed our experience of over a decade of successful MDF campaign management to five proven ways to engage and delight channel partners while also proving the value of the channel marketing investments with strong business outcomes.

Advertising Agencies 62

Advertising Agencies Advertising Channels Campaigns Business 62

Customer Experience Matrix

AUGUST 13, 2013

As I noted in a post last year , there is a universe of specialized marketing automation systems for companies that sell through channel partners. Its particular strength comes from sending follow-up email surveys directly to leads to find out what happened: were they contacted by the channel partner?

Marketing Automation Services 120

Marketing Automation Services Advertising Agencies Marketing Management Marketing Automation 120

The Point

JANUARY 11, 2024

Like many B2B marketing agencies, even though we’re a professional services business and don’t sell or re-sell technology, our firm gets marketed to regularly by companies looking to recruit us as a channel partner. But as a prospective partner, my priority is our business. If our clients succeed, we succeed.

Advertising Agencies 173

Advertising Agencies Demand Generation Agencies Campaigns Paid Search Agency 173

Fusion Marketing Partners

SEPTEMBER 4, 2018

If you decide to go with either a pure- or a hybrid-channel sales model, make sure you create the best […].

Advertising Channels 93

Advertising Channels Best Practices 93

Computer Market Research

JANUARY 22, 2018

In 2017, a study by Borrell Associates revealed that an estimated $70 billion cooperative advertising money (Co-op) was made available by vendors to their channel partners. Only half of this $70 billion was used by channel partners. The study outlines many reasons as to why this money was untapped by channel partners.

Advertising Agencies 60

Advertising Agencies Marketing Management Advertising Channels POS 60

The Mx Group

MAY 28, 2019

The post Channel Management: 3 Ways Partner Portals Can Drive Sales appeared first on The Mx Group.

Advertising Channels 85

Advertising Channels 85

Content4Demand

AUGUST 6, 2019

Just when you thought you had conquered content marketing, you’re faced with how to apply all the skills you gained to channel marketing. Content marketing for partners is a big priority for brands with indirect sales models, and one of their biggest challenges. Once a potential partner engages, move them into a fast-track campaign.

Advertising Agencies 46

Advertising Agencies Advertising Channels Marketing & Strategy Marketing Strategy 46

Content4Demand

AUGUST 6, 2019

Just when you thought you had conquered content marketing, you’re faced with how to apply all the skills you gained to channel marketing. Content marketing for partners is a big priority for brands with indirect sales models, and one of their biggest challenges. Once a potential partner engages, move them into a fast-track campaign.

Advertising Agencies 41

Advertising Agencies Advertising Channels Webcast Marketing & Strategy 41

Computer Market Research

MAY 7, 2018

You’ll be surprised to see the results for brands that have taken the route of localized digital channel marketing by providing their partners local Co-op Advertising funds. Current State of Channel Marketing Programs. It’s time for a change in channel marketing program designs. geographical display advertising.

Advertising Agencies 60

Advertising Agencies Advertising Channels Advertisements Advertising 60

Hubspot

APRIL 4, 2018

What is Channel Conflict? Channel partners can be mutually beneficial. By partnering with other vendors, your business can offer a stronger product/service and a better customer experience. But, sometimes, channel partnerships are disrupted by other dealers who sell their product direct to consumer.

Enterprise Management 86

Enterprise Management Work Management Marketing Management Advertising Agencies 86

Computer Market Research

JANUARY 22, 2018

Important Co-Op Marketing Program Deadlines for Channel Partners. In 2017, a study by Borrell Associates revealed that an estimated $70 billion cooperative advertising money (Co-op) was made available by vendors to their channel partners. Only half of this $70 billion was used by channel partners.

Advertising Agencies 60

Advertising Agencies Marketing Management Advertising Channels POS 60

Computer Market Research

APRIL 18, 2017

How you Can Help Improve Channel Partner Performance. Practical Solution to Improve Channel Partner Performance. In the final segment of this 3-part series , we will wrap up on how to improve channel partner performance and how channel partners can better leverage Co-Op/MDF and use it to their strategic advantage.

Advertising Agencies 60

Advertising Agencies Advertising Channels Work Management Marketing Management 60

Computer Market Research

AUGUST 8, 2016

How to Help Channel Partners Convert an Opportunity into a Deal! Vendors all face a similar conundrum when utilizing the channel—and that is—how to help channel partners convert opportunities into deals? Channel partners, like all humans, are emotional beings. A Warm Welcome.

Advertising Agencies 60

Advertising Agencies Advertising Channels Conversion Lead Nurturing 60

Customer Experience Matrix

FEBRUARY 26, 2012

Some of these channel marketing systems focus on lead distribution, some on locally-customizable promotion materials, and some on campaign management. All must mediate the delicate relationship between relatively sophisticated central marketing departments and their firmly independent channel partners.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Advertising Agencies Work Management 120

Computer Market Research

MAY 3, 2016

Vendors that participate within the indirect B2B sales funnel are left with an ambiguous marketing obstacle; a challenge that requires intuitive, transparent thinking in order to entice (and maintain) the interest of channel partners. Entice your channel partners with richly designed, diverse channel incentive programs.

Advertising Agencies 68

Advertising Agencies Advertising Channels Marketing Management Co-Registration 68

SendX

FEBRUARY 6, 2024

Email remains one of the most powerful marketing channels for reaching a target audience, but it is not without pitfalls. Without email authentication (DMARC), your domain may be used for sending emails to your clients, partners, affiliates or partners. This problem affects email deliverability and open rate.

Phishing 221

Phishing Deliverability Domain Open Rate 221

Computer Market Research

MAY 3, 2016

Vendors that participate within the indirect B2B sales funnel are left with an ambiguous marketing obstacle; a challenge that requires intuitive, transparent thinking in order to entice (and maintain) the interest of channel partners. Entice your channel partners with richly designed, diverse channel incentive programs.

Advertising Agencies 60

Advertising Agencies Advertising Channels Marketing Management Co-Registration 60

Computer Market Research

AUGUST 8, 2016

How to Help Channel Partners Convert an Opportunity into a Deal! Vendors all face a similar conundrum when utilizing the channel—and that is—how to help channel partners conversion of opportunities into deals? Channel partners, like all humans, are emotional beings. A Warm Welcome.

Advertising Agencies 60

Advertising Agencies Advertising Channels Conversion Lead Nurturing 60

Get Lift

JULY 25, 2019

As a B2B Channel Marketing Agency, we’re very interested in the latest stats and trends that reflect the vendor and channel partner dynamic. Our clients often ask us about best practices and stats as they can be helpful when building a business case or when trying to create change within their company.

Advertising Agencies 40

Advertising Agencies Statistics Advertising Channels B2B Marketing 40

The Point

FEBRUARY 28, 2023

In uncertain economic times, Market Development Funds (MDF) can be a precious resource for channel partners (resellers, distributors, ISVs) looking for budget to fund sales and marketing activity. Why are channel partners leaving so much money on the table? Define your message.

Demand Generation Agencies 147

Demand Generation Agencies Advertising Agencies CMS Development Work Management 147

Computer Market Research

AUGUST 10, 2016

Top reasons why vendors/manufacturers fail to deploy adequate content for partner enablement. Empowering channel partners to be motivated, knowledgeable and productive doesn’t happen overnight—and it certainly doesn’t happen without a clear and concise, meticulously outlined channel marketing strategy. How to repair?

Advertising Agencies 60

Advertising Agencies Advertising Channels Allocation Vendors 60

Madison Logic

MARCH 3, 2020

The post Madison Logic Joins the LinkedIn Marketing Partner Program to Amplify Global, Multi-Channel ABM appeared first on Madison Logic Blog. NEW YORK, NY – March 3, 2020 – Madison Logic, a leading global account-based marketing (ABM) platform, today announced that they have an arrangement with LinkedIn™ Marketing Solutions.

Multi-Channel 52

Multi-Channel Account Based Marketing Advertising Agencies ABM 52

Get Lift

MAY 1, 2019

In working with dozens of enterprise OEMs and ISVs over the years, one of the biggest frustrations we often hear is around the lack of channel partner engagement. Gartner echoes this complaint, stating that, in the average channel program, only 20 percent of partners are engaged and producing.

Advertising Agencies 40

Advertising Agencies Advertising Channels Gartner Brand Identity 40

Marketing Insider Group

JANUARY 31, 2023

Investing time and money into a new partnership is a big step, so it’s important to evaluate your partners carefully to ensure they’re the right fit for your business. About 87% of clients view marketing agencies as a valued business partner, but only when they are utilized to their full potential.

Advertising Agencies 295

Advertising Agencies Marketing Agencies 2 Paid Search Agency Marketing Agencies 1 295

Vision Edge Marketing

DECEMBER 5, 2023

[link] Imagine the business world as an intricate puzzle, with each piece representing a different participant in the business community: prospective and existing customers, suppliers, channel partners, influencers and connectors, and competitors. Look for potential partners, complementary offerings, and areas for collaboration.

Jigsaw 197

Jigsaw Lead Ranking Allocation Advertising Agencies 197

Forrester B2B

MAY 23, 2019

That includes partner marketing programs, which face two significant challenges today. […].

Account Based Marketing 74

Account Based Marketing Advertising Agencies ABM Advertising Channels 74

Salesforce Marketing Cloud

NOVEMBER 29, 2023

Channel sales — or selling through partners — represents 75% of the world’s commerce, according to Forrester. Whether you’re launching a channel to scale more efficiently, tap into new markets, or meet customer needs, this guide can help. In it, you’ll learn the basics of channel sales and how it can work for you.

Enterprise Management 111

Enterprise Management Work Management Advertising Channels Marketing Management 111

Marketing Insider Group

AUGUST 17, 2020

Your exhibitors and sponsors are partners to your event success and one of their main considerations when contemplating sponsorship is brand awareness. You can create value for your partners by incorporating a substantial amount of brand awareness in your event design. Here’s how. During the Event. After the Event.

Lead Scoring 354

Lead Scoring Lead Ranking Co-Registration Banners 354

Webbiquity

FEBRUARY 16, 2023

More Digital Content To choose the right partners, businesses seek to work with firms that are knowledgeable about their industries and can cater to their needs. Research shows that a whopping 60% of companies spend more time researching potential partners than meeting with them.

Trends 306

Trends B2B Marketing B2B Thought Leadership B2B 306

Marketing Insider Group

JANUARY 11, 2023

In e-commerce, investing in multi-channel marketing can help you quickly take your business to the next level, but it can also come with a number of challenges that you may or may not be aware of. To overcome multi-channel marketing challenges, you have to know how you’re going to address these challenges when they appear in front of you.

Multi-Channel 224

Multi-Channel Advertising Channels Work Management Marketing Management 224

DivvyHQ

MARCH 2, 2023

Instead of marketing to consumers directly, many companies leverage local partners to build awareness, engage the local market, and drive sales. But what role does content play in supporting these partner channels? Well, content can (and should) play a HUGE role.

Distribution 98

Distribution Advertising Agencies Paid Search Agency Content 98

LEADership

JULY 15, 2014

One of the most common misconceptions among B2B manufacturers is that their channel partners will create demand for their products. As a B2B manufacturing organization, you must realize that the purpose and goal of channel partners is to make money and profits from selling your products.

Advertising Agencies 40

Advertising Agencies Advertising Channels Demand Generation Agencies Lead Ranking 40