Martech

MARCH 21, 2022

The platform – called Shark Experience presented by Verizon – will run ads bought programmatically through Vistar Media. For high-end brands and categories, the ability to access inventory programmatically to advertise to golfers while they’re out on the links is likely new territory to be considered by marketers.

Advertising Agencies 98

Advertising Agencies CMS Development Advertisements Advertising 98

Martech

OCTOBER 6, 2021

Today, digital out-of-home technology provider Vistar Media announced the extension of its OpenRTB integrations to include programmatic access to audio out-of-home inventory. On the demand side, omnichannel DSP The Trade Desk becomes the first mover in providing audio OOH to advertisers and agencies.

First-Mover Advantage 102

First-Mover Advantage Advertising Agencies Paid Search Agency Funnel Advertising 102

Digilant

AUGUST 10, 2023

programmatic digital display ad spending is expected to reach nearly $150 billion , accounting for more than 90 percent of total digital display ad spending. Programmatic advertising is a vital part of the modern marketing playbook. What Is Programmatic Advertising? What Does Programmatic Advertising Look Like?

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Ad Exchange 52

Digilant

AUGUST 10, 2023

programmatic digital display ad spending is expected to reach nearly $150 billion , accounting for more than 90 percent of total digital display ad spending. Programmatic advertising is a vital part of the modern marketing playbook. What Is Programmatic Advertising? What Does Programmatic Advertising Look Like?

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Ad Exchange 52

Martech

SEPTEMBER 29, 2023

I’ve organized these by category: Data, campaigns, sales and strategy. The platform enables buying-committee selection, and message development and design for outbound campaigns through email and display advertising, all ready to run through Hubspot or Salesforce. A new secret weapon for lead qualification, too.

Marketing Automation Services 93

Marketing Automation Services Budget Programs B2B Marketing Enterprise Management 93

illumin

SEPTEMBER 29, 2023

Alongside the growth and popularity of podcasts, comes a great opportunity for advertisers to reach new audiences through podcast advertising. Types of podcast ads Including podcasts in your programmatic strategy is an effective way to reach new audiences and tailor customer journeys. Why advertise on podcasts?

Advertisements 52

Advertisements Advertising Budget Programs Work Management 52

Martech

DECEMBER 6, 2023

alone, CTV offers a clear opportunity for advertisers to reach new audiences. With an array of results-focused capabilities, CTV has turned television screens into powerful performance advertising engines that brands of today don’t have to go without. But there’s another consumer group they need to keep happy: advertisers.

Advertising Agencies 104

Advertising Agencies Advertisements Advertising Television marketing 104

33Across

OCTOBER 4, 2021

33Across was named the winner in the Outstanding Display and Programmatic Advertising Platform category in the 2021 Cynopsis Digital Model D Awards in the Ad Tech Category. The post 33Across named Outstanding Display and Programmatic Advertising Platform appeared first on 33Across.

Display 62

Display Advertisements Advertising Paid Search Agency 62

Martech

APRIL 1, 2022

As the connected-TV (CTV) space matures , advertisers are finding more campaign opportunities in ad-supported video-on-demand (AVOD). This makes AVOD a question mark for advertisers without the identity resolution and performance metrics that enable this emerging channel to prove its worth within an omnichannel campaign. Why we care.

Paid Search Agency 107

Paid Search Agency Advertising Agencies Advertisements Advertising 107

ClickZ

JANUARY 22, 2021

30-second summary: Audio out-of-home (AOOH) advertising is a medium that allows CPG brands to impact a customer’s shopping experience while physically in the store. sales lift from four CPG categories including hair shampoo/conditioner, skin care, dry packaged dinner mixes, and adult beverage.

Advertising Agencies 105

Advertising Agencies Paid Search Agency Dwell Enterprise Management 105

chiefmartech

DECEMBER 6, 2022

Is there a martech product you know that is missing or needs its category updated? First, we created a bar chart of all the martech categories and the frequency by which products in those categories appear in the database of martech stacks that Frans has collected over the past several years. Contribute your suggestions here.

Work Management 94

Work Management Marketing Management Startups Classified Ads 94

Martech

APRIL 20, 2023

Retail media networks (RMNs) are a rapidly growing channel for advertisers. billion by the IAB in their Internet Advertising Revenue Report. Expanding to offsite journeys “Retail media data is very advantageous to all kinds of brands, particularly in the grocery category,” said Spencer. RMN revenue in 2022 was estimated at $37.5

Paid Search Agency 110

Paid Search Agency Advertising Agencies Ads Multi-Channel 110

Marketing Insider Group

APRIL 21, 2020

Social media video advertising gets attention, and performance analytics make sure marketers see a solid return on their investment. Like other performance marketing categories, performance video pairs traditional growth tactics with modern analytics. In conditions like these, performance video is a smart approach.

Planning 281

Planning Marketing Plans Video Marketing Content Marketing 281

Choozle

JULY 29, 2021

The ascension of digital programmatic advertising has created a rapid expansion of what marketers are expected to be proficient in. Having the right strategy for programmatic advertising training can be not only a huge efficiency gain, but can also improve your employees’ experience. Build a modular training template.

Training 91

Training Advertising Agencies Wiki Advertisements 91

Choozle

NOVEMBER 17, 2021

With consumers more invested in digital media than ever before, there is a greater opportunity to carefully consider your digital advertising strategy. This new level of engagement is valid across all channels, but none more so than digital display advertising. Site List: Site list targeting enables you to target specific websites.

Ads 85

Ads Marketing & Strategy Mobile Advertising Display 85

33Across

OCTOBER 4, 2021

33Across was named the winner in the Outstanding Display and Programmatic Advertising Platform category in the 2021 Cynopsis Digital Model D Awards in the Ad Tech Category. We were recognized for Lexicon, our built-in identity solution that helps.

Display 62

Display Advertisements Advertising Paid Search Agency 62

ClickZ

JULY 17, 2020

30-second summary: Bid optimization, targeting, segmentation, automation, and audience extension in advertising are enabled by AI. Thanks to AI in programmatic, ad purchasing has become faster, cheaper, and more efficient. Thanks to AI in programmatic, ad purchasing has become faster, cheaper, and more efficient.

Marketing AI 128

Marketing AI Advertisements Advertising Personalization 128

Choozle

MAY 20, 2020

Dubbed radio’s younger sibling, podcasts have grown up as they have implemented programmatic advertising placements to help marketers reach highly-desirable demographics with their audio ads. With rapid growth, marketers are evaluating how podcast advertising can be used in their brand awareness campaigns.

Advertisements 92

Advertisements Advertising Paid Search Agency Demographics 92

B2BMarketing.net

APRIL 18, 2024

Partnerships and programmatic advertising within podcasts are also gaining traction. He says it’s important to ensure that the sponsored podcast aligns with the business goals: “Basically, you look for a podcast within the same business category.

Ideal Customer Profiles 52

Ideal Customer Profiles Top of Funnel Demand Generation Agencies Ad Building 52

Martech

NOVEMBER 8, 2022

Online advertising is becoming more personalized. What to advertise to us and when. If you’re unfamiliar with what constitutes PII, it can be broken down into two categories. And how much of that data is permissible for advertising. What constitutes personally identifiable information (PII)? Get MarTech! Processing.

Mobile Advertising 96

Mobile Advertising Ad Exchange Privacy Marketing Management 96

illumin

DECEMBER 14, 2023

With the expansion and continuous development of the video game industry, marketers are capitalizing on its constant innovation through in-game advertising. Here’s why in-game advertising is one of today’s biggest trends in marketing. Here’s why in-game advertising is one of today’s biggest marketing trends.

Advertisements 52

Advertisements Advertising Mobile Advertising Banners 52

illumin

DECEMBER 14, 2023

With the expansion and continuous development of the video game industry, marketers are capitalizing on its constant innovation through in-game advertising. Here’s why in-game advertising is one of today’s biggest trends in marketing. Here’s why in-game advertising is one of today’s biggest marketing trends.

Advertisements 52

Advertisements Advertising Mobile Advertising Banners 52

Martech Advisor

SEPTEMBER 23, 2019

Programmatic advertising is the process of automating the buying and selling of ad inventory in real-time through an automated bidding system. Programmatic advertising enables brands or agencies to purchase ad impressions on publisher sites or apps within milliseconds through a sophisticated ecosystem. Table of Contents.

Advertising Agencies 96

Advertising Agencies Advertisements Advertising Advertising Channels 96

Digilant

JANUARY 14, 2021

After researching and learning more about the benefits of programmatic digital advertising, you’ve decided it is time to incorporate programmatic advertising into your digital advertising playbook. This means that it is time to find a programmatic marketing partner. . That’s great!

Advertising Agencies 59

Advertising Agencies Paid Search Agency Companies Planning 59

Martech

OCTOBER 5, 2023

Georgia-Pacific advertises its popular paper brands — including Brawny, Angel Soft and others — on retail media networks. The competitive pressure for grocery brands and home products to maintain a presence at the retailer has only increased in the digital space, as consumers buy more products across categories through ecommerce.

Advertising Agencies 113

Advertising Agencies Media eCommerce Cost Per Click 113

Liveintent

MAY 3, 2022

Almost 70% of publishers plan to offer contextual targeting to advertisers, helping them reach captive audiences in trusted and relevant environments. This gives advertisers the opportunity to launch campaigns alongside the content that makes the most sense for them. Leverage audience insights through programmatic direct deals.

Advertising Agencies 62

Advertising Agencies Privacy Protection Custom Publishing Newsletter 62

illumin

OCTOBER 20, 2023

Contextual targeting is an essential concept in digital advertising that focuses on delivering ads to the right audience at the right time. This advertising technique aims to target potential customers based on the context of the website or app they are currently visiting. What is contextual targeting?

Advertisements 52

Advertisements Advertising Marketing AI Privacy 52

Martech

APRIL 22, 2022

Read more: Ad-supported video on-demand gives advertisers more options. Streaming advertisers see this as Netflix’s opening and the overall direction of the industry. And so have advertisers. The product and brand categories will likely be similar to that of Hulu and other leading streaming platforms.”. tier with ads.

Paid Search Agency 97

Paid Search Agency Advertising Agencies Advertisements Advertising 97

Liveintent

AUGUST 27, 2020

As the advertising industry hurtles closer to the cookie-challenged future, the need for publishers to diversify their revenue streams has only grown. Packages, simple in practice yet powerful in impact, allow you to combine your newsletter inventory or audiences into bundles for advertising partners. Play to your strengths.

Advertising Agencies 62

Advertising Agencies Curation Bundling Custom Publishing 62

Liveintent

JANUARY 22, 2021

To help marketers make the most of their new year’s campaigns, we’ve used the data to break five myths about how health and wellness marketers run programmatic advertising in email. Sure, if you’re a health and wellness marketer, it makes sense to run programmatic advertising in health and wellness emails.

Advertisements 62

Advertisements Advertising CTR Peer-to-peer 62

The ABM Agency

JANUARY 8, 2021

Programmatic display advertising—also referred to as programmatic marketing—is one way to create an effective touchpoint with the customer. What is B2B Programmatic Advertising? With programmatic advertising, you only pay for relevant impressions on ads. B2B Programmatic Advertising Tools.

Paid Content 59

Paid Content Advertising Agencies Ideal Customer Profiles Marketing AI 59

Digilant

JANUARY 7, 2021

More advertisers are unearthing the benefits of programmatic advertising and how data allows you to reach your audience at the right time, in the right place, and with the right message. Programmatic display ads are projected to grow by more than 19% this year and, accounting for more than $79.5 Transparency .

Advertising Agencies 52

Advertising Agencies Paid Search Agency Advertisements Advertising 52

Metadata

FEBRUARY 24, 2021

Metadata launched a new product, MetaMatch, a proprietary technology that allows B2B advertisers to build custom audiences on Facebook, LinkedIn, Programmatic Display and other channels using B2B targeting criteria (i.e. firmographic, technographic, demographic, buyer intent) using their proprietary targeting graph of over 1.4

Demand Generation 102

Demand Generation Marketing Analytics Tools Demand Paid Search Agency 102

Digilant

DECEMBER 15, 2020

Have you considered incorporating programmatic advertising into your marketing efforts? With this in mind, let’s take a little closer look at the world of programmatic advertising so you can better understand the pros and cons associated with this method of marketing. What is Programmatic Advertising ?

Advertising Agencies 52

Advertising Agencies Paid Search Agency Advertisements Advertising 52

SalesIntel

AUGUST 14, 2023

Earn Before You Buy Yes, “earn before you buy” – understand your customers, test your messaging, and refine your approach before investing in paid advertising. This testing phase is critical because it allows you to refine your approach before investing significant resources in advertising campaigns.

Paid Content 40

Paid Content Ideal Customer Profiles Paid Search Agency Tactics 40

Choozle

NOVEMBER 17, 2021

With consumers more invested in digital media than ever before, there is a greater opportunity to carefully consider your digital advertising strategy. This new level of engagement is valid across all channels, but none more so than digital display advertising. Site List: Site list targeting enables you to target specific websites.

Ads 52

Ads Marketing & Strategy Mobile Advertising Display 52

Digilant

SEPTEMBER 9, 2021

However, suppose you’re looking to expand your digital advertising portfolio. In that case, paid search advertising is another great tool to ensure that when consumers are browsing the web, they see your brand first. . This allows advertisers to drive awareness and reach across display, video, and native. App Installs.

Paid Content 52

Paid Content Paid Search Agency Display Advertisements 52